The art space today is so dynamic that standing still is not an option for anyone - the artist, the gallerist, the curator, the art dealer.
This is why Vernissage is keen on further professional development and is now taking a course on personal branding for creatives, and will often share the best insights here.
Here's one:
There are two approaches to creating a personal brand in art.
The first one:
is like a personal diary - the person writing just loves writing, does it spontaneously, sometimes unconsciously, and “everything goes”, without structure, end or beginning.
The second one:
is like a conscious creation of artwork to transmit concepts, ideas and issues. There is a certain structure which follows the core intent.
The first one is usually disastrous, and the second one is hugely successful.
Adrian Ghenie, a Romanian / American artist, is a perfect illustration of the second approach. Ghenie is one of the most celebrated artists of his generation, fusing the profoundly personal with the political and historical, abstract and figurative.
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Creative.
1mo🩵