LVMH’s Post

Boardroom with some more heat today. NIL x High Fashion. Sports x Culture. Athletes x Designers. Musicians x Athletes. Even Pharrell is living in his own cross over space of Sports x Streetwear x High Fashion x Music x Designer. Sports does not exist in a bubble. More and more it feels as if it is the center, or at least a major part, of a much larger ecosystem. Giannis, Alex Morgan, Blake Griffin, & LeBron all driving serious production companies. Gone are the days of just aligning athletes to sneakers. For a Sports Business class - - what does this "gray" area athletes are living and working in do to the world of Sports Business? What are the "new skills" we need to equip elite athletes with or make sure they are surrounded by as supplements coming up in this new ecosystem? #SportsBusiness #SportsMarketing #SportsBusinessEducation #SportsBizProf Fox School of Business at Temple University Portland State University - School of Business Portland State Athletics Sports Business Ventures Front Office Sports

French luxury conglomerate LVMH’s stable of brands are persisting in their path toward the summer Olympic and Paralympic games. Its maisons, namely Louis Vuitton, Moët Hennessy, CHAUMET and Berluti, are involved in the effort in a multitude of ways. By announcing ambassadors, hosting guests around Paris during the events, creating the awards for the competition and forging the trunks that will hold the prizes, the company and its subsidiaries are fully embracing Paris 2024 across all possible segments. Read the full article: https://bit.ly/49lMbmb #LuxuryDaily #LuxuryNews #LVMH #LVMHNews #ParisNews #ParisOlympics #Paris2024 #Olympics2024 #OlympicGames #Paralympics #LouisVuitton #FashionNews

#olympics Brits do it better. When we talk about branding and mega events French are not so great in delivering a powerful, unforgettable image of their own country. Branding is subtle and meaningful, French grandeur doesn’t help, it risks to be annoying and manipulative. Lady Gaga playing Zizi Jeanmaire is a pale version of the original Celine Dion is great but also playing too much on the empathic side of the audience The pouring rain risk badly managed The overwhelming presence of LVMH brands that rapidly became cheesy, meaning: I don't find that allowing LVMH to monopolize the opening show of the Olympics can be a symbol of inclusivity, it would have been great to see small and niche brands also able to showcase the complexity and beauty of French savoir faire You see this picture of Queen Elizabeth with her corgi and James Bond and that’s enough to make history… France maybe could have just showcased Inspecteur Clouseau… The power of a strong narrative. #brandmanagement Just as a refresh take a look at the video in comments. You cannot disagree that UK representation was the pinnacle of brand management

Last year before his military enlistment, the most feline looking Korean Idol suddenly announced his Cartier appointment. Let’s review it quickly 🌟 Cartier x V Collaboration🌟 Here are a few insights: Kim Taehyung Earned Media Value for 2023 is $274million. 🌎Cultural Convergence: This collaboration is a masterclass in blending Cartier’s rich heritage with V’s global appeal, showcasing how luxury brands can embrace and celebrate cultural diversity. 🌍✨ ♟️Strategic Timing: With V’s impending military enlistment, this partnership not only captures a pivotal moment in his career but also solidifies his enduring influence in the luxury space. It’s a testament to the power of timing, legacy, and the enduring bond between brand and ambassador. ⏳🎖 💍Engagement Amplification: The buzz generated around this collaboration exemplifies how luxury brands can leverage the massive followings of KOLs to amplify engagement, drive conversations, and foster a deeper connection with younger, dynamic audiences. 📈💬 🐆Innovation in Branding: Cartier x V is more than a partnership; it’s a forward-thinking strategy that demonstrates the importance of innovation in branding, where values align and narratives intertwine to create a compelling story that captivates and endures. 🚀📖 As we reflect on this collaboration, it’s clear that the intersection of luxury and culture has never been more vibrant or vital. It underscores the importance of embracing change, celebrating diversity, and recognizing the power of strategic partnerships in shaping the future of luxury branding. Stay tuned as we continue to explore these dynamic intersections and what they mean for the future of luxury and influence. Follow me Hana TOLIO and read my chroniques Journal du Luxe (in French) for more insights into the captivating world of Korean KOLs in the luxury industry. #kimtaehyung #LuxuryBranding #KOLInfluence #koreankol #CartierxV #koreanartistsinluxury #CulturalDiversityInLuxury 🌟 Thank you for reading me.

𝗟𝗼𝘂𝗶𝘀 𝗩𝘂𝗶𝘁𝘁𝗼𝗻’𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗪𝗶𝗻 𝘁𝗵𝗲 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 "More than simply hitching [LVMH's] wagon to the Olympics, the move reflects a larger strategic push into sports by the world’s top luxury companies. They realize that a growing share of their business depends on aspirational consumers they can reach through hugely popular events that ditch old-school exclusivity—some 60% of global luxury sales today come from people who spend less than €2,000 a year on luxury goods." https://lnkd.in/eZVXVawt

Last week, the largest luxury conglomerate, LVMH, and the most popular motorsport in the world, Formula 1, announced a groundbreaking 10-year partnership. This collaboration exemplifies how fashion brands are innovating to capture new audiences while pivoting to retain the attention of existing ones amid ever-evolving trends. 🔗 For LVMH, this partnership aligns its well-known brands with Formula 1's values of innovation and performance. Additionally, it helps solidify Formula 1’s image as a luxury sport. As the fanbase for various sports continues to grow, this move is particularly strategic given Formula 1's expanding presence in the U.S. and other global markets. LVMH is no stranger to the sporting world; for instance, Tag Heuer has been a sponsor of Red Bull Racing since 2016. ⚠️ However, one potential challenge is the sport's inaccessibility to the average spectator. With a high entry point compared to other sports, this alignment with longstanding luxury could hinder global growth by making attendance and enjoyment seem out of reach for many, limiting engagement to TV viewership. As I explore opportunities in consumer behavior and customer experience, this partnership offers a fascinating case study on how brands can navigate market dynamics to enhance their reach and impact. #Fashion #LuxuryBrands #Formula1 #ConsumerBehavior #CustomerExperience #Innovation

Panorama recommended on Louis Vuitton City Guide 🏝 Panorama Beijing

A strategic masterstroke, bridging luxury and high-octane racing. A testament to the power of collaborative innovation.

Luxury Resale Poaches Luxury CEO British auction house and specialist resale company Bonhams has announced their new ceo will be Chabi Nouri. For me this is the most significant development in the luxury resale market. Chabi will be the first luxury ceo to lead a company that specialises in luxury resale. #womeninleadership Chabi was previously the ceo of luxury brand Piaget and has held c-suite positions at Cartier and Richemont. #luxuryleadership Watches and jewellery are in the top 3 most popular categories in luxury resale which Chabi has a lot of experience in. If you are a luxury leader or investor this appointment is a good indication of the growth and investment potential of luxury resale. Scientia est Potentia - Knowledge is Power #luxuryresale #luxurycirculareconomy #luxuryleadership #thefreshkid

Am I the only person who that thinks while acquiring Richemont is technically feasible for LVMH, the ramifications could transform the entire luxury world into a dystopian Orwellian novel? Imagine a landscape where power is centralized under one entity, stifling independence, and competition. A scenario where one dominant force dictates terms, leaving little room for innovation and individual expression. Acquiring Richemont would catapult LVMH into a completely different stratosphere compared to the rest of the luxury industry. As enticing as the prospect of such a powerful conglomerate might be, it raises critical questions about the future of the luxury sector. Can we afford to trade diversity and creative freedom for monopoly and uniformity? #LuxuryIndustry #CreativeFreedom #MarketMonopoly #InnovationInPeril #LVMH #Richemont #LuxuryTakeover #IndustryFuture #BusinessEthics #FashionDebate