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If you're in North America and considering advertising via Google Ads in the EEA (European Economic Area), you need to read into Consent Mode V2 🔐 TL;DR "To keep using measurement, ad personalization, and remarketing features, you must collect consent for use of personal data from end users based in the EEA and share consent signals with Google." Most EEA advertisers (including myself) have been implementing Consent Mode V2 rapidly the last few months. If you anticipate expanding into the EEA, you now not only need to abide by GDPR, but you also need to add in additional privacy features like Consent Mode V2 otherwise you essentially lose parts of your conversion tracking.

Google announces #Misrepresentation policy update Failure to comply with the updated policy could result in the suspension of your Google Ads (Google Partner) account. Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” Enforcement. Google will begin enforcing this policy in March for advertisers outside of France. For advertisers in France, Google will begin enforcing this policy in April. Violation penalty. If Google finds your in violation of this policy, it will will suspend your Google Ads accounts without prior warning. Additionally, you will not be allowed to advertise with Google again. Read more https://lnkd.in/gAZ2JJ_T #googleadsexpert #search #searchengine #searchengineoptimization

Stay aligned with Google's new user privacy requirements. Get our comprehensive Google Consent Mode checklist. 📋 Learn how to: ✅ Secure your digital campaigns by accurately signaling user consent to Google services ✅ Deliver personalized advertising experiences while respecting user consent, optimizing engagement and increasing conversions ✅ Safeguard your marketing operations against potential discruptions and penalties Download now! 👇 https://bit.ly/3TUC41R #GoogleConsentMode #PrivacyCompliance #Advertising #DownloadNow

Google takes a significant step in eliminating tracking cookies by introducing new privacy-focused measures. This move aims to enhance user anonymity by developing alternative technologies for personalized advertising without relying on individual tracking. The initiative reflects Google's commitment to balancing user privacy with advertisers' needs in the evolving online search landscape. #iWriteIndia #Google #Socialmedia #googlecookies

How to obtain compliant consent from users to meet Google’s requirements? Learn about Google’s EU user consent policy and how to comply – get our comprehensive Google Consent Mode checklist. 📋 With this in-depth checklist, you’ll learn: ✅ How to signal compliant use consent to Google ✅ How Google Consent Mode works ✅ Which Google services the requirements apply to ✅ How to set up a consent management platform with Consent Mode to meet Google’s requirements Download now! 👇 https://bit.ly/3TUC41R #GoogleConsentMode #PrivacyCompliance #Advertising

So, Google finally did it – today, they've started the phase-out of third-party #cookies for 1% of Chrome users, sending shockwaves throughout the digital advertising industry. While it might look like just a small fraction, it's really the first sign of a massive shift coming to online advertising, with Google's end goal being to completely eliminate cookies for all Chrome users by year's end. It's a big deal, considering we're talking about the $600 billion online advertising industry where cookies have been king for years. This shift puts a huge spotlight on #privacy and how #data is handled. The ad world is racing to adapt. Marketers and tech companies are trying to figure out their next steps, raising questions about their readiness to adapt and the tight timeline imposed by Google, especially since Google's alternatives, like the Privacy Sandbox, are still in their early stages and have yet to gain full trust and understanding within the industry. Nevertheless, Google is committed to a smooth transition. Furthermore, today, Index Exchange and IAB Tech Lab(https://lnkd.in/g7dJjc7p) have collaborated to introduce a Privacy Sandbox Demo Tool(https://lnkd.in/gQ3nQQhz). This tool lets media owners and buyers thoroughly test Privacy Sandbox Protected Audience APIs, offering a real-time, in-depth understanding of the functionalities and potential implications of these new technologies without full implementation. This collaboration signifies that the #adtech community is coming together to adapt to a future without cookies. While challenges lie ahead, these changes also present significant opportunities for growth in the ever-changing digital landscape, emphasizing the importance of #firstpartydata in this transformation. #google #cookies #privacysandbox #futureofmarketing https://lnkd.in/gYDuvTGT

If you thought the end of tracking cookies was imminent, think again! Discover why the UK's Competition and Markets Authority (CMA) is raising red flags about Google's proposed Privacy Sandbox and its potential impact on competition in the digital advertising landscape. From concerns about data access to worries about market dominance, there's a lot at stake. Stay informed and stay ahead of the curve by diving into our latest spotlight on the evolving landscape of online privacy and ad tech. Don't let the future of digital advertising pass you by - read in our latest monthly newsletter now! https://lnkd.in/g2VekP-4 #cookie #sandbox #google #digitalmarketing #ads #advertising #adtech

Google Consent Mode v2 will be mandatory from March 2024 One of Google's key points was that if you are using Google's advertising products AND if you are getting traffic from Europe, you must implement basic or advanced consent mode before March 2024.

Is the advertising world ready for cookie-less tracking? "Google will start a limited test that will restrict cookies for 1% of the people who use its Chrome browser." Many people, including myself feel that Google hasn't done enough yet to prepare the market for these sweeping changes. And, the plan is for this to be completely rolled out during Q4 2024, the biggest time of year for advertisers and DTC brands alike. What's your take? Will Google successfully bring us to a cook-less internet? #digitaladvertising #digitalmarketing #googleads

📢 Are your Google Ads campaigns prepared for the changes introduced by Consent Mode V2? At our latest Privacy4Marketers event, Michael Patten from RocketMill discussed the significant changes brought by Consent Mode V2 and what it means for advertisers. He discussed: 💡 Key features of Consent Mode V2 and its alignment with evolving privacy laws. 💡 Essential new parameters for managing ads user data and ad personalisation. 💡 Tips for optimising smart bidding to adapt to these new settings. 💡 Practical steps to seamlessly implement Consent Mode V2 for your campaigns. Staying compliant while keeping your ads effective is more crucial than ever. Check out our latest article for a full rundown of Michael's session. 💬 Find the article link in the comment section. #googleads #consentmode #digitaladvertising #dataprivacy