Lyndsay Vella Handlos’ Post

Lyndsay Vella Handlos

Visionary marketing leader bridging marketing and technology. Ex. McKesson, Gilead, and eBay

10mo

Marketing leaders, are you tired of boiling the ocean? In a recent sitdown with Arcanium Ventures, I spoke to founders on commercial and marketing issues they face. This B2C issue resonates with B2B marketing as well. The key to setting a clear marketing strategy is to leverage your data. If you're not seeing ROI, start saying 'no' to irrelevant efforts. As a marketing leader, saying 'no' is my superpower that keeps organizations on track with their strategy. #MarketingLeaders #DataDrivenMarketing #SayNoToIrrelevantEfforts #marketingconsultant #fractionalcmo #vellahandlosconsulting

Transcript

So I think for you guys too is having that clear BC strategy built also because if you are bootstrapping, you do have a lean budget. It's better to have a clear strategy so you kind of focus. That's a big thing I see is you don't want to boil the ocean, but if you are, you're kind of like doing this and then you do a little bit of this and do a little bit of that, there's sometimes it's better to just focus in one or two areas and say no. Sometimes I've seen that happen a lot. Where? Coming in as a marketing leader, you have to say no more often than not to just focus the direction in the right in the right way based on the data.

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Lyndsay Vella Handlos

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