Marketing leaders, are you tired of boiling the ocean? In a recent sitdown with Arcanium Ventures, I spoke to founders on commercial and marketing issues they face. This B2C issue resonates with B2B marketing as well. The key to setting a clear marketing strategy is to leverage your data. If you're not seeing ROI, start saying 'no' to irrelevant efforts. As a marketing leader, saying 'no' is my superpower that keeps organizations on track with their strategy. #MarketingLeaders #DataDrivenMarketing #SayNoToIrrelevantEfforts #marketingconsultant #fractionalcmo #vellahandlosconsulting