The Story That Sells: How to Motivate Your Crew and Hook Your Guests
Your #linecooks and #waiters drag in, punch the clock, go through the motions. The #food is fine, the #service passable, the reviews lukewarm. There's a fix to this drudgery, and it's not only in the paycheck or the benefits package. It's also in the story you tell.
Every joint's got a start. A spark. Something more than just flipping burgers or pouring drinks. It’s not enough to say, “We’re here to make money.” That’s everyone’s line. Your story is your goldmine. It’s what separates you from the rest.
You’ve got to dig deep, find that kernel of truth that started it all. Was it your grandma’s secret recipe that saved her restaurant during the Great Depression? Did you open this place to fund a school for underprivileged kids? Find it, own it, shout it from the rooftops.
A good #originstory isn't just about history—it's about identity. It’s the tale of why your place exists, the heartbeat that keeps it alive. Think of the greats. Colonel Sanders frying up chicken in a gas station. Ray Kroc seeing the potential in a tiny burger stand. These stories aren’t just folklore; they’re legends. They tell the world why they should care about you, why they should choose you over the joint down the street.
Your staff isn’t just here for a paycheck. Not really. Sure, the money’s part of it, but there’s more. They want to be part of something bigger. When they know the story—really know it—they become part of it. They’re not just serving food; they’re serving a legacy. They’re telling your tale with every dish, every drink, every smile.
Your guests? The #originstory hooks them too. They want to know why they should care. When you tell your story, when you weave it into every aspect of your business, it shows. The decor, the menu, the way your staff talks about the place—all of it. It creates a connection, a loyalty that goes beyond the food. It’s about the experience, the meaning behind it all.
An #originstory isn’t just fluff. It’s strategy.
It #motivates your crew, #improves your service, and #hooks your guests.
It’s the difference between a business that gets by and one that thrives. So, dig deep. Find your story. Tell it. Live it. Make it the heart of everything you do.
#originstory #foodandbeverage #hospitality #motivation
Founder of Jess Cooks & the Kids' Food & Drink Collective
6moAh thank you so much for the plug brilliant Lynnette! 🙏🙏🙏