Lynnette Ellison’s Post

March marked the start of our LinkedIn adventure, and since then, we've rolled out a whopping 140 posts (and counting)! 📈 🚀 Our mission? 🚀 To be your go-to hub for all things charity, from industry updates to fleet management tips. 🌐 But we're not stopping there! In the coming year, get ready for even more impactful content, including joint pieces with some fantastic charities and partners. 🤝 Follow us to stay in the loop 🌟 #LinkedInJourney #ContentHub #DigitalMarketing #Charity

Attracting online visitors is half the battle for charities. Once they arrive at webpages and apps, charities need to retain their visitors and ensure they visit time and again. Online engagement is vital to attract and keep supporters, as well as promote charities’ work to the public, stakeholders, and policy makers. Charity websites need ‘online authority’ when donors and the wider public visit their websites. 🔗 Read the full article here ⬇️ https://lnkd.in/eSUBZXd2 #CharityDigital #Fundraising #NonProfit

Attracting online visitors is half the battle for charities. Once they arrive at webpages and apps, charities need to retain their visitors and ensure they visit time and again. Online engagement is vital to attract and keep supporters, as well as promote charities’ work to the public, stakeholders, and policy makers. But to achieve this, charities need to ensure they have ‘online authority’. This refers to the stature and reputation of a website among users. Find out how to develop this and more in our latest article. 🔗 Read the full article here ⬇️ https://lnkd.in/eSUBZXd2 #CharityDigital #Fundraising #NonProfit

Following last year's theme of charity marketing, we interviewed agency creative Zac Schwarz to get his views on how charities can learn from commercial brands to engage their audiences. Read the full article here: https://lnkd.in/edy4Qt_d #charitymarketing

A fascinating watch for anyone in the nonprofit sector -- and for those who donate to nonprofits. The central discussion is on society's focus on nonprofit overheads as the measure of a good nonprofit... instead of focusing on the nonprofit's impact on those it helps. Low overheads are achieved because of the sacrifices made by those who work for nonprofits -- those who will work for salaries well below their corporate market value, those whose passion for a cause drives them live frugally. Impact is everything! If 10X the impact is achieved by increasing marketing/fundraising spend 4X, then that's a good thing, no? Food for thought... Fundraise Up

Good feel exchange + there is a key message to learn 🎓 Charities & Fundraisers - What's your definition of "Support" when fundraising? Yes, it's about donations to get income to pay for specific services. It's also about people giving their time and encouragement, sharing with their network, and even being at the event. This video exchange is from my recent 100-mile attempt with my awesome friend and mentor, Lars, whom I was fortunate to meet over twelve years ago when we worked together at ACTIVE. Even though we both went on to new work paths, Lars Nordhild Rønning has always been present every year for my challenges. I've always thought he was a crazy Dane just showing up, but when he does, you can see how much he cares. One thing that I always notice, which is not normal in our fast-paced world, is when he speaks to you, he is never distracted on a mobile or multi-tasking work - if he is sharing his time with you, he is fully invested with you and engaged, it's just amazing. Lars Nordhild Rønning - if I could define a "supporter" and donor, it would be you. You give your time. The point of the message is to know your supporters; whether someone donates money or not, they can be an incredible supporter to you and help fundraise. #charityfundraising #fundraising #fundraiser #charities #donors #nonprofit

Want to make a bigger impact? 🚀 A strong Call to Action (CTA) can guide your supporters to take meaningful steps. Whether it's donating, volunteering, or sharing your message, a well-placed CTA can make all the difference. Learn more about CTAs and how to use them effectively in your nonprofit's social media strategy. 💪💡 #calltoaction #quokkaforgood #nonprofitmarketing #aiinnonprofit #charity #nonprofitorganizations #npomarketing #marketingagency #nonprofitmarketingagency

Check out Zac Schwarz's top 10 tips for better charity marketing.

Imagine sending someone a gift, but they never thanked you, acknowledged receiving it, or shared whether they enjoyed it. 😔 You might not realize it, but this is how your donors feel when you fail to report back to them on the impact of their gifts. Including a quarterly update as a touch point for each of your qualified major donors can have a huge impact! Not only will they feel more connected to your organization but they'll actually be able to see their gift making a difference and changing lives. Knowing that you're helping and contributing to a cause you care about is SUCH a good feeling. This is what you're giving to your donors when you report back on impact! #fundraisingtips #fundraising #fundraisingideas #nonprofitfundraising #schoolfundraising #fundraisingevent #fundraiser #charityfundraising #fundraisingsuccess #raisemoney #givingback #volunteering #fundraisingforschool #charityevent #makingadifference #nonprofit #fundraisingstrategy #nonprofittips

Did you know that cause marketing can raise more money than traditional fundraising campaigns? If you’re ready to make a difference, here’s how charities can benefit from cause marketing and how you can successfully run a cause marketing campaign >> bit.ly/3GS2ZWa #CharityComplianceSolutions #Nonprofit #CauseMarketing