The beauty and personal care market is big business in the Middle East and North Africa, forecast to grow from USD $23.40 billion this year to USD $28.30 billion by 2028. 💄💅💇♀️ But when it comes to beauty and personal care in the region, people aren’t just spending, they’re watching too. Last year around six million people in the UAE and 20 million in Saudi Arabia watched YouTube videos featuring these themes. Check out these 5 emerging consumer trends to help your beauty brand stand out among the competition: https://lnkd.in/d4jqVYz5 #ThinkWithGoogle #google #beauty #makeup #MENA
Abdullah Alhazza
11mo
Very insightful read
Snapper 👻 Speaker, Trainer & a Father | TheMarketer.ae | I translate KPIs to Marketing Strategies across EMEA (⚡️UAE KSA UK) FIDM, MCIM, mMBA, CIM PgDiploma, ex-GroupM/Publicis/Jellyfish
11mothanks Lynn for sharing, #Attention is also a key factor that advertisers should pay "attention" to when creating video for #youtube. Not only because it increased engagements but also influences long term #revenue