M&C Saatchi Berlin’s Post

How the DFB is Fueling Hype for the European Championship in Germany! ⚽ The recent announcement of the German National Team's squad for the upcoming European Championship took a surprising turn. Instead of the usual press conference, the DFB opted for a new approach: planned and widely distributed leaks.🎉 The names of the players were revealed gradually by a variety of "normal citizens" as well as celebrities. Participants included the TV channel RTL Group, the news program Ard Tagesschau pop stars like Nina Chuba, the museum Kunsthalle Frankfurt, and even a bakery in the Black Forest, all contributing to these strategically timed announcements.📢 The result? The campaign not only captured massive online attention and community engagement but also dominated media coverage, generating even more buzz. 🤯 This action is part of a series of unconventional measures by the DFB for this summer's home European Championship, including eye-catching pink jerseys and collectible NFTs. We are excited to see what else the DFB has in store this year to keep the hype for the European Championship alive in our country!🎉 Daniel Reto Philipp Roland Esterle Leonie Zeyen Inga-Målin Strohmeier Robert Waltke Sebastian Hicke Mario Walter Jung von Matt SPORTS UEFA #football #Europeanchampionship #marketing #innovation #leaks #NFT

⚽ 𝐕𝐢𝐧𝐜𝐞𝐧𝐭 𝐊𝐨𝐦𝐩𝐚𝐧𝐲'𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: 𝐀 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐢𝐧 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 💥 After Bayern Munich's 𝐡𝐢𝐬𝐭𝐨𝐫𝐢𝐜 9:2 win over Dinamo Zagreb in the Champions League, I found myself deeply moved—not just by the result—but by Vincent Kompany's incredible post-match interview. Despite the overwhelming victory, Kompany was confronted with harsh online criticism, including claims that "𝐁𝐚𝐲𝐞𝐫𝐧 𝐢𝐬 𝐭𝐨𝐨 𝐛𝐢𝐠 𝐟𝐨𝐫 𝐡𝐢𝐦.". His response? Ｇｏｏｓｅｂｕｍｐｓ! As a Dortmund fan since I was 7, I normally don’t focus much on Bayern. But Kompany’s 𝐦𝐢𝐧𝐝𝐬𝐞𝐭, 𝐡𝐨𝐧𝐞𝐬𝐭𝐲, 𝐚𝐧𝐝 𝐮𝐧𝐬𝐡𝐚𝐤𝐚𝐛𝐥𝐞 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 struck me. His words are a lesson for anyone facing doubt: 💬 "Do you stop believing in what you can achieve because of what other people say? The mentality is to continue, and in the end, if you fail, you fail; if you succeed, you succeed. But you can become better every single time." Since Tuesday, I’ve replayed his press conference over and over, drawing new motivation each time. Kompany’s focus on personal growth over external criticism is 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥. ⚽ I'm still a proud Dortmund fan, but Kompany has earned my full respect. 𝐀𝐧 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐥𝐞𝐚𝐝𝐞𝐫, 𝐛𝐨𝐭𝐡 𝐨𝐧 𝐚𝐧𝐝 𝐨𝐟𝐟 𝐭𝐡𝐞 𝐩𝐢𝐭𝐜𝐡. #Leadership #Resilience #Inspiration #Mindset #VincentKompany #ChampionsLeague #Motivation #Bayern #Dortmund #PersonalGrowth FC Bayern München

I recently had the honour of meeting paralympic gold and silver medalist Tanja Scholz. Hearing her story, how she managed to come back after a devastating horse riding accident, is just inspiring. However some of the challenges she had to overcome are just to familiar. When it comes to the integration of the disabled and handicapped, to often warm words are not followed up in actions at best. When obstacles should be removed, new ones are created instead. How many of us can be really sure not to loose their job after such a lifechanging event? But what saddens me more is that an athlete, who not only represented my country in one of, if not the, biggest event in sport, but also came home decorated with gold and silver medals, has to struggle for funding. Hearing that some of the funding cannot be paid for the last two months of the year because there wasn't enough money in the pot to start with, in my eyes is a disgrace for a country as economically strong as Germany. If I see athletes like Tanja Scholz, I do see role models in more than just sport. It takes dedication, hard work and a lot of sweat and pain to get to the top, as does picking oneself up after being thrown from an active life into a wheelchair. The following links are in German, but if you would like to learn more about Tanja Scholz, there is a brilliant Podcast from regional radio outlet RSH: https://lnkd.in/dxbTd7DG There is also some information regarding the funding issues from regional broadcaster NDR: https://lnkd.in/dqAA4TMr #olympics #paralympics #goforgold #athletes #sportfunding #inspiration #disablity #integration

The German soccer team's tactics got them to the quarterfinals. Discover the secrets of the German e-commerce market in our article and learn how to score big too! ⚽🏆 #translation #germany #soccer #fußball #ecommerce #industry #health #it https://lnkd.in/eMGwHWB3

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It was just amazing moments. Knowing the French culture for sports and their passion for "spectacles", I knew these would be amazing games. FELICITATION LA 🇫🇷 France!! #paris2024 But to see the transformation of Europe, Germany, the world, the TV stations, the positive attitude from “rain” to bright sunshine and simply the general comments on the games, made me feel that for a short period of 2 weeks the world spoke one language "the language of sport" and everyone could feel the passion of sport! I feel that the world finally has a "common sense" and follows the same values. Many times I have had tears in my eyes with joy or simply emotionally touched by these games. The feeling of competing in peace, the glory of losing as well as the tears of losing with the will to get up again. To see the efforts of the athletes finally pay off in a medal or simply in the joy of being part of something so great. Athletes who do not win millions, but sacrifice their lives, their bodies and their time to live the life of an athlete. Coaches who give their full support and are the backbone and the trust for the athletes. Sport is MORE. As all athletes know, as all commentators and invited guests in fantastic TV shows have said. 🔴Sport unites 🔵Sport brings peace ⚫️Sports brings happiness 🟡Sport sets goals and drives passion 🟢Sport creates mentors for future generations Opening the games to the public all over the city and ending it with a marathon to make everyone feel like an athlete is just amazing. Young and old could watch and feel the sport 24/7 on free TV. ARD / ZDF This is how we plant the seeds of sports enthusiasm. Medals will follow if we follow this path with accessible structures and qualification. Hopefully, this message will reach and stay with the governing bodies and politicians to support athletes, coaches, sports institutions and interdisciplinary sports events. https://lnkd.in/eezdeBTc

The German soccer team's tactics got them to the quarterfinals. Discover the secrets of the German e-commerce market in our article and learn how to score big too! ⚽🏆 #translation #germany #soccer #fußball #ecommerce #industry #health #it https://lnkd.in/eNWTf_ud

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Voorbeschouwing Full Speed - DVO'32: The only way is up

This is what #innovation is about: Just a few years ago the "laser guys" thought that legal-for-trade computer vision based #freightdimensioning would be impossible. Hundreds of #MetriXFreight installations later, #Metrilus has not only proven its better competitiveness with regards to measurement speed, installation time, investment and maintenance cost. The introduction of the new #MetriXFreight XXL #dimensioning systems is also proof of the superior #MetriXFreight software as it allows to measure very small items of just a few milimeters up to items of almost 7 meters - all with the same measurement speed of 200 miliseconds.