M&C Saatchi UK reposted this
“The world is too complex for clients to navigate nowadays [...] I think a lot of clients haven't known how to say: ‘Honestly, here's my problem. I need help solving it.’ Sometimes they are forced by the agencies and the agency structures into writing a narrow brief that says: ‘Please give me this.’ “What we want to do is move away from that and move into providing the partnership service that says: ‘Give me your problem and I'll work with you to solve it.'” - Zaid Al-Qassab, Global CEO, M&C Saatchi Group. Our Global CEO, Zaid Al-Qassab sat down with Gideon Spanier, UK Editor-in-chief at Campaign UK to tell him why we're on a mission to change how the outside world thinks of M&C Saatchi. Read more 👇 https://lnkd.in/eFsXdSrk
