M&C Saatchi UK’s Post

To launch our ground-breaking exhibition, Homelessness: Reframed at Saatchi Gallery, our #Homewards Advocates and artists shared their personal experiences of homelessness. These have been turned into four different striking images that will be shown on OOH sites in London and on our digital channels.   With support from M&C Saatchi UK, who helped bring these experiences to life, the images spotlight homelessness in its many forms. From sofa surfing, to living in cars or other temporary accommodation, and for some, sleeping on the streets, each image mirrors the situation that our artists and Advocates experienced at a point in their lives. To catch audience attention, these experiences were placed in a frame to reflect the exhibition’s aim of utilising the power of art to help improve the nation’s understanding of homelessness. The art featured in the exhibition raises awareness of homelessness and inspires optimism that it can be ended.   Homelessness: Reframed is open until Friday 20th September at Saatchi Gallery and is free to visit.