M&C Saatchi UK reposted this
Our CEO, Zaid Al-Qassab, was recently invited by our client Barclays to talk to their teams about storytelling, being customer-obsessed, and tips for creating a diverse and inclusive marketing strategy. Thanks so much to Tom Corbett and Sinead Croucher for the invite! #mcsaatchi #barclays #storytelling #marketing #strategy
Thanks for the 🔌 !
National Grid and M&C Saatchi UK humorous and visually striking campaign raises awareness about ‘The Great Grid Upgrade,’ a modernization of the UK’s electricity infrastructure 🔌 Read more here: https://lnkd.in/eNyShRCE 🔗 #NationalGrid
We're delighted to share that our new "Great Grid Upgrade" campaign for National Grid has received 5 stars from DavidReviews as well The Drum's Ad of The Day 🔌 Congratulations to the teams involved M&C Saatchi UK KNUCKLEHEAD National Grid ⭐️
"Competitors are only partly your competitor, but [they're] partly your assistant as well in navigating the customer through", says Global Chief Strategy Officer Richard Storey in ON STRATEGY's latest classics podcast episode, 'Dixons on hijacking your competitors strengths'. Listen to the full episode below 🎙️ https://lnkd.in/ePsjgJpw
We're delighted to unveil our new campaign with National Grid has launched to drive awareness of The Great Grid Upgrade, the largest overhaul of the UK electricity grid in generations 💡 This latest campaign burst aims to drive greater awareness of The Great Grid Upgrade and the benefits it will bring to the whole country, as well as showcase National Grid’s commitment to enabling a clean and affordable energy future, as it decarbonises the UK grid. Read about it in Campaign UK: https://lnkd.in/em75GNMX Well done to the team involved in bringing this to life 👏
It's difficult to imagine daily life without all of our tech trinkets, from mini high-tech headphones to hundreds of books available at the touch of a button, but what is the one consumer gadget that people can't live without? 📱 James Calvert talks about his favourite tech in The Drum. https://lnkd.in/ebyAPRhk
Wow, sounds like a great opportunity for both MCSaatchi and Barclays, sure Zaid Al-Qassab's insights on storytelling, customer obsession, and diversity and inclusion in marketing were valuable for the Barclays teams. Congrats on the invite and thanks for sharing...