Communications, media, CSR, public policy experience, focus on regulated sectors. Risk Reduction advocate.
Today Belgium has one of the highest smoking prevalences in Western Europe - it is about 4 times higher than in Sweden, and almost double of the UK’s. Why have the UK and Sweden faster declines of cigarette use, than most other countries in Europe, including Belgium? These 2 countries are part of geographically diverse growing number of states that took different policy options that added a risk reduction pillar to tobacco control. That is why Swedish and British adult smokers that failed to quit, have over the years been encouraged by doctors, public health regulators and media to adopt non-combustible alternatives to cigarettes. In Belgium the option taken has so far been different, resulting in denying adult smokers who don’t quit licit access to alternatives to cigarettes. Please, click on the post shared below and watch the TV interview with Massimo Andolina, President of Europe region, about our transformation and how we stand a better chance of making cigarettes obsolete with dialogue, collaboration and evidence-based policies.
Philip Morris International maakt een van de grootste bedrijfstransformaties ooit door. In een serie op Trends Kanaal Z wordt deze uit de doeken gedaan. In de eerste aflevering vertelt onze Europese President Massimo Andolina meer over de gedurfde beslissing die in 2016 werd genomen. Vervolgens gaan we een kijkje nemen in onze fabriek in Bergen op Zoom, die ooit één van de grootste sigarettenfabrieken ter wereld was, maar waar vandaag geen enkele sigaret meer wordt geproduceerd. Tot slot gaan collega’s Miguel Coleta en Aurora Marin dieper in op het duurzaamheidsaspect van onze transformatie. In de reacties vind je de links naar de Nederlandstalige en de Franstalige video.
