M&C Saatchi Consulting’s Post

British retailer Marks and Spencer has announced the appointment of Rachel Higham as its new Chief Digital & Technology Officer and Mark Lemming as Managing Director of International as it commences the next phase of its transformation strategy. #digitaltransformation #digital #digitalbusinesstransformation

Retail Media isn't part of your JBP? Think again! Retailers worldwide have realised the goldmine of opportunities in trading their shoppers as a valuable audience. This shift is opening up exciting new avenues for brands to market themselves more creatively and effectively. But here's the thing—many businesses haven't quite caught up yet. Recently, a leader in the FMCG sector shared with me, "We keep retail media separate from our commercial relationships." They explained that their Marketing team handles retail media independently, with little input from Sales. However, the consequences of this separation are becoming clearer by the day. FMCG managers are starting to see that retail media agencies and retailers are deeply interconnected, meaning investment in one inevitably affects the other. As one insightful person put it, "If we're talking commercial investment, let's make sure we're aligned to get the most out of it." This means businesses need to think carefully about how they manage media spend and encourage collaboration across functions. Not only that, but this collaboration needs to extend to joint business planning and joint media planning with customers. In our book, "The Shopper Marketing Revolution," Mike Anthony and I introduced a 5-step "Total Marketing" process to help companies address challenges like these. Interested in learning more? I've put together a short presentation deck. Just drop a 'Yes, Please' in the comments, and I'll share it with you. Alternatively, feel free to DM me for Retail Media Management training. Remember to comment 'Yes, Please' for the presentation deck! #RetailMedia #ShopperMarketing #CommercialPlanning #Media #BusinessStrategy #JointBusinessPlanning Gareth Hosking Mike Anthony Hamish Clarke Patrick Fitzmaurice

Have you ever wondered why some brands fails to deliver on the expectations of the consumers? How often this happens and what the impact it has? Check out our Experience Gap report from M&C Saatchi Consulting, the world’s largest brand experience study examining how well brands fulfill their promises across the entire customer journey and the real costs of each broken commitment. Download now 👉 https://lnkd.in/ethngHXh #mcsaatchi #experience #brands

I had a fantastic day attending the REmade Retail Media Conference in Sydney yesterday! 🎉 It was an interesting day, hearing from industry experts. Three key themes emerged across several presentations: 1️⃣ Collaboration The importance of collaboration between retailers, brands, and agencies was emphasized. Ensuring suppliers and retailers are set up for success through having integrated internal teams. 2️⃣ Aligning Objectives The importance of the brand teams objectives aligning with trade teams objectives and not working in silo’s but creating an overarching goal to hit together! 3️⃣ Transparency While retail media is not new, it’s still in its infancy in Australia. Transparency is key, sharing learnings about what has worked well and what didn’t work so well from a retailers perspective and for brands fostering a test-and-learn approach. Exciting times ahead for the future of retail media! 🚀 #retailmedia

Retail media is not just a buzzword—it’s a vital component for any brand looking to stay ahead in an ultra-competitive market. We’ve seen a huge rise in retail media vacancies across the sector, but there’s one problem: the talent pool just isn’t keeping up. Why? Because this isn’t a £35K/year role you can simply “wing”—setting up a successful retail media strategy requires experts first, followed by internal education to maintain momentum. We’re talking about specialists who can build a comprehensive strategy that’s tailored to your brand’s needs, and ensure you’re not left behind. Look at brands like Tesco and Asos—they’re leading the way, investing heavily in retail media and setting the standard for others to follow. But to replicate this success, brands need to stop thinking of retail media as a side project. It’s a full-scale strategy that could be the difference between dominating the market and falling behind. Are you investing in retail media talent as well as strategically?

Did you know ‘brand values’ aren't just marketing spiel? Used correctly, they guide behaviour, shape culture, and attract talent and clients.   Let's spotlight Harrods as a prime example.   Their five employee brand values shape interactions internally and with customers, stakeholders, and suppliers, creating a highly desirable brand experience: 1. We are human 2. We strive to exceed 3. We build trust 4. We take pride 5. We are one Values aren't just for attracting customers; they influence behaviours and actions, weaving delight, and magic into the brand experience, as Harrods exemplifies.   So, what can founders and business owners take away from this? Show, don’t tell. Maximise values beyond marketing. Infuse them into every brand interaction for an authentic, magnetic appeal and build a reputation that speaks volumes.   #BrandingTips #LuxuryBranding #Founders

Explore the new #KantarBrandZ Most Valuable UK Brands Report to gain insights into the strategies and success stories of the UK's leading brands. The consistency in the top positions of the ranking, with brands like Vodafone, HSBC, Johnnie Walker and Dove underscores the enduring strength of these iconic names. Discover how UK brands are driving growth in an ever-evolving market in the full report, which also covers: 🔎 An overview of the UK's economic landscape and the cross-category trends influencing marketing today 🔎 Expert perspectives on #innovation, connected effectiveness, #pricing, how to build an iconic brand and guarantee long-term #growth 🔎 Insights on how to grow valuable brands that set themselves apart from competitors by being Meaningfully Different Access the new report via the link in the comments.

Explore the new #KantarBrandZ Most Valuable UK Brands Report to gain insights into the strategies and success stories of the UK's leading brands. The consistency in the top positions of the ranking, with brands like Vodafone, HSBC, Johnnie Walker and Dove underscores the enduring strength of these iconic names. Discover how UK brands are driving growth in an ever-evolving market in the full report, which also covers: 🔎 An overview of the UK's economic landscape and the cross-category trends influencing marketing today 🔎 Expert perspectives on #innovation, connected effectiveness, #pricing, how to build an iconic brand and guarantee long-term #growth 🔎 Insights on how to grow valuable brands that set themselves apart from competitors by being Meaningfully Different Access the new report via the link in the comments.

Explore the new #KantarBrandZ Most Valuable UK Brands Report to gain insights into the strategies and success stories of the UK's leading brands. The consistency in the top positions of the ranking, with brands like Vodafone, HSBC, Johnnie Walker and Dove underscores the enduring strength of these iconic names. Discover how UK brands are driving growth in an ever-evolving market in the full report, which also covers: 🔎 An overview of the UK's economic landscape and the cross-category trends influencing marketing today 🔎 Expert perspectives on #innovation, connected effectiveness, #pricing, how to build an iconic brand and guarantee long-term #growth 🔎 Insights on how to grow valuable brands that set themselves apart from competitors by being Meaningfully Different Access the new report via the link in the comments.