M&C Saatchi Consulting’s Post

We are so proud to announce the launch of M&C Saatchi Consulting, a global consulting division that aims to tackle complex business challenges beyond traditional advertising. Led by Damian Symons and a dynamic team of industry experts, this new venture will integrate specialisms from across the M&C Saatchi Group, offering services from CRM and data analytics to design and digital marketing. As APAC Lead, M&C Saatchi Consulting & CEO of Re Group Patrick Guerrera says, “Around the world, there are some astonishing capabilities that were built into specific M&C Saatchi companies, a data business, a marketing consulting /growth agency, Re in Australia is one of the largest brand and experience design businesses. So, we realised we will be stronger together.” "Customer experience, brand experience and the digital experience are often siloed away from marketing. We see huge opportunities through consulting and an internal agency model to help organisations close down the gap. As the quote goes: ‘Innovation happens in the cracks of the silos.’ I think we’ve got a job to do to break those cracks open, and fill them with ideas, strategy and thinking that can enable sustainable growth," he said. Read the full article below 👇🏽 Amanda Quested Patrick (Pasquale) Guerrera Rob Caldwell Jason Polycarpou

📚 Just finished reading "Ogilvy on Advertising" by David Ogilvy, and it's packed with great lessons! 🚀 Here's what I learnt: Do Your Homework: Before making an ad, Ogilvy says it's crucial to understand who you're talking to, what you're selling, and the market. Research is the secret sauce! Catchy Headlines: Ogilvy thinks the first few words of your ad are super important. They need to grab attention and tell people what's great about your product. Stand Out: He talks about finding a special place for your product in people's minds. Be different and memorable! Sometimes Long is Good: Even though people say no one reads long stuff, Ogilvy believes in it. If your product needs explaining, take the time to do it well. Be Creative with a Purpose: Being creative is cool, but Ogilvy says it should help sell your product. Creativity with a clear message is the winning combo! #marketingtips #AlwaysLearning

7 timeless business tips from the Godfather of Advertising  ↓ In 1948, David Ogilvy founded one of the most successful agencies ever - Ogilvy. They’ve generated over $1,000,000,000 in revenue for their clients. 75 years later, his principles still ring true. Here are 7 Ogilvy rules to 10x your business (and why they work): 1. "Hard work never killed a man." - Embrace the grind - Success comes from relentless effort 2. "The harder our people work, the happier and healthier they will be." - Challenging work breeds satisfaction - Idle hands lead to discontent 3. "Make yourself indispensable to your clients." - Go above and beyond, always - Be the partner they can't live without 4. "Maintain an atmosphere of informality." - Hierarchy stifles creativity - Foster a culture of open communication 5. "Always be fair." - Treat your team with respect - Good advertising people are fragile—nurture them 6. "Embrace the principle of managed conflict." - Healthy disagreement sparks innovation - Don't water down differences; leverage them 7. "Use every possible means to achieve a high esprit de corps." - You're not managing an agency; you're leading an army - Unity and morale are your secret weapons Some other Ogilvy principles I love: - "Revel in research. Move heaven and earth to test your product." - "Encourage people to be entrepreneurial." - "Be clear about who is responsible for what." - "Our top management should function like a Round Table, without overt discipline or political intrigue." - "As often as possible, top people should devote themselves to inventing the future." Ogilvy's genius wasn't just in crafting ads—it was in building a powerhouse agency. These principles work because they're rooted in timeless truths. - Leadership - Creativity - Human nature Master them, and watch your business soar.  ↓ What else would you add? Let me know in the comments

Dive into the World of Advertising Brilliance with Ogilvy: 🌟 Unveiling the magic where creativity meets strategy, Ogilvy stands tall as the beacon of advertising excellence. In the realm of brilliance, Ogilvy doesn't just shine; it illuminates the entire landscape. 🚀 #OgilvyMagic #AdvertisingExcellence From the iconic 'Man in the Hathaway Shirt' to the timeless 'Rolling Thunder' campaign, Ogilvy's legacy is etched in the history of transformative advertising. Every campaign is not just a creation; it's a masterpiece that resonates, captivates, and inspires action. 🎨 #OgilvyCreativity #AdvertisingMasterpieces Why Ogilvy? It's not just about crafting compelling visuals or penning persuasive copy; it's about understanding the pulse of the audience and creating narratives that leave an indelible mark. The Ogilvy touch is not just a touch; it's a transformative embrace. 🌐 #OgilvyStrategy #AudienceConnection In the dynamic world of advertising, Ogilvy stands as the vanguard, pushing boundaries, setting trends, and redefining what's possible. The Ogilvy experience is not just an experience; it's a journey into the extraordinary. 🌟 #OgilvyInnovation #AdvertisingTrailblazers So, if you're seeking not just a firm but a partner in crafting your brand's legacy, join hands with Ogilvy. Let's turn dreams into campaigns, ideas into impact, and aspirations into achievements. Because in the world of advertising, Ogilvy isn't just the best; it's the benchmark. 🚀 #OgilvyLegacy #AdvertisingPioneer

📚 After taking a break to read (again) and finish the books I had hanging with bookmarks, I eventually finished reading David Ogilvy's "Confessions of an Advertising Man." Here are the things I learned from the book(finally): 1. Research is Key: Ogilvy's emphasis on thorough research before creating any campaign is a game-changer. Knowing your audience and market inside out is the core of effective communication. 2. Speak to the Customer: Understanding your customer's mindset is crucial. Address their concerns, desires, and needs directly for impactful messaging. 3. Bold Ideas Rule: Ogilvy's belief in the power of big, bold ideas is inspiring. Creativity and originality are your secret weapons. 4. Integrity Matters: Professionalism and integrity should be at the core of every advertising endeavor. Building trust with clients is a long-term investment. 5. Headlines Matter: The headline is the key to capturing attention. Craft headlines that are attention-grabbing and relevant. David Ogilvy, the "Father of Advertising." 🚀 Implementing these timeless principles in today's dynamic landscape can set the stage for impactful advertising and brand success! #DavidOgilvy #AdvertisingWisdom #MarketingStrategy #LearningJourney 🚀

In the dynamic world of marketing, David Ogilvy's "Confessions of an Advertising man" stands as a guiding beacon for me. Having spent seven enriching years in the ever-evolving realm of marketing, this book has been more than just a read—it's been a career compass. Ogilvy's unwavering belief in trusting and empowering his team resonates deeply with my managerial philosophy. In my previous roles, where I led a talented team, I made it a point to create a space that fosters creative thinking and growth. After all, nurturing thinkers is key to pioneering ideas that break through the noise. What struck me most was Ogilvy's blunt assertion that the primary purpose of copy is to sell. It's a principle that has guided my approach to crafting compelling creative strategies. Sometimes, it's not about entertaining; it's about resonating with the audience and driving sales. If it sells, even if it's not the most exciting, it qualifies. Reflecting on my journey, the principles from "Confessions of an Advertising man" have been more than a set of rules—they've been the foundation of my approach to marketing. Ogilvy's wisdom, blended with my experiences, has shaped not just how I manage teams but also how I approach the intricate dance between brands, clients, and customers. As I continue to navigate the ever-changing landscapes of marketing and advertising, I'm reminded that some principles withstand the test of time. Ogilvy's insights, etched in the pages of his confessions, continue to be a compass guiding me through the dynamic seas of this industry. #Marketing #Advertising #DavidOgilvy #CareerReflections

Comment “Creative” to receive some of Ogilvy's iconic campaigns! Here is an Advertiser you should know about in 50 seconds. -- His name is David Ogilvy. -- He was Born in 1911 in Surrey, England, Ogilvy revolutionized the advertising industry with his data driven approach and creative brilliance, earning him the nickname "Father of Advertising." Ogilvy pioneered the concept of "branding" creating iconic campaigns that set new industry standards. His Rolls-Royce ad, "At 60 miles an hour, the loudest noise comes from the electric clock," boosted revenue sales by 50%, while his "Man with the Eye Patch" for Hathaway shirts increased sales by 160%. Before advertising, Ogilvy worked as a chef, door-to-door salesman, and farmer. These diverse experiences shaped his unique perspective on human behavior and consumer psychology. Ogilvy's techniques included deep market research, long-copy ads, and positioning products based on consumer benefits. His book "Confessions of an Advertising Man" became an international bestseller, inspiring generations of marketers. From a $6,000 agency in 1948, Ogilvy & Mather grew into a global powerhouse with $5.7 billion in billings by 1991. David Ogilvy's legacy continues to shape modern advertising, emphasizing creativity, research, and the power of brand identity. #marketing #contentmarketing #maketingtips #advertising #davidogilvy

Last week, I spoke with a marketer who didn’t know who David Ogilvy was, so I thought I’d share a quick primer: 🏆 Regarded as one of the fathers of modern advertising, Ogilvy's book "Ogilvy on Advertising" is essential reading. His 12-page guide, "The Theory and Practice of Selling the AGA Cooker," was once named the best sales manual in the world by Fortune Magazine. 🏢 Founder of global ad powerhouse Ogilvy, where he pioneered using data and consumer insights to drive creative decisions. 🎯 Created iconic campaigns for brands like Hathaway Shirts, Rolls-Royce, and Dove. A few of his famous quotes: "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. " "The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace." In case you fancy a video, here's a nice four minute compilation coutesy of ADWEEK: https://lnkd.in/ee5BTCuS I also enjoyed this interview with David Letterman: https://lnkd.in/exWsj7eN

I truly believe that David Ogilvy's legacy serves as a timeless testament to the enduring effectiveness of sound marketing principles. His approach, deeply rooted in understanding human psychology and fueled by creativity, continues to inspire and guide marketers, even in today's digital age. Ogilvy's work stands as a masterclass, showcasing how traditional strategies can seamlessly merge with modern digital tactics. It's a reminder that amidst the complexities of digital channels, the fundamentals of human connection remain steadfast and invaluable. #OgilvyLegacy #MarketingMasterclass #DigitalAgeStrategies #HumanConnectionFundamentals #CreativeMarketing #DigitalMarketingExcellence #MarketingInsights #TimelessPrinciples #PsychologyInMarketing #ModernMarketing

🌟 Unlocking Advertising Success: Dive into the Legendary Wisdom of David Ogilvy 🌟 🔍 Ever wondered about the secret sauce behind timeless advertising? Look no further than the master himself, David Ogilvy, the "Father of Advertising." His profound insights have shaped the industry for decades, offering a treasure trove of strategies that stand the test of time. Here are ten gems from his treasure chest: 🎯 Research Revolution: Understand, empathize, conquer. Ogilvy knew the battlefield was won with insights. 🚀 Positioning Prowess: Stand tall or blend into the crowd? Crafting a unique space in the market is the name of the game. 💡 Idea Powerhouse: Big ideas make big waves. Ogilvy's mantra? Go big or go home! 📝 Word Wizardry: In the world of advertising, every word is a brushstroke on the canvas of persuasion. 💖 Trust Triumph: Authenticity is the currency of consumer trust. Ogilvy's rule? Transparency always wins. 📈 Test, Tweak, Triumph: The journey to success is paved with data-driven decisions. Test, learn, adapt, repeat. 🛠️ Problem-Solving Prowess: Don't just sell a product, solve a problem. That's where true value lies. 🔍 Clarity is King: In a world of noise, clarity cuts through. Keep it clear, keep it concise. 🌟 Simplicity Sells: Complexity confuses, simplicity convinces. Ogilvy's advice? Less is more. 🔄 Forever Evolving: In the ever-changing landscape of advertising, evolution is the only constant. 🚀 Ready to unlock the potential of your advertising efforts? Embrace these timeless strategies and watch your brand soar! #Advertising #MarketingMastery #DavidOgilvy #BrandBuilding #ContentStrategy 💼📈