M&C Saatchi Performance’s Post

A double win for Silverbean - Global Affiliate & Partnership Marketing at this year’s Global Performance Marketing Awards! Showing the power that affiliate marketing has to drive business objectives and create real value for real brands. Reach out to me or the team if you’d like to explore what this could look like for your brand.

Better late than never. I can't express how humbled and excited I am to have contributed my time as a judge for the 2024 United States Effie awards back in February. In their own words: Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights.

We’ve said it before, but we’ll say it again: Just because you entered Cannes Lions doesn’t mean your entries now have to sit on the shelves and collect dust. There are so many other great shows into which you can enter to maximize the investment on your campaign-afterlife. 🎉 Exciting News for Creative Professionals in Marketing, Media, and Advertising! 🎉 Unlock the key to success with our exclusive, curated, and constantly updated awards directory. Whether you're looking to elevate your brand, gain industry recognition, or simply stay ahead of the competition, our awards directory has got you covered. ✨ What You’ll Get: ➡ Access to a comprehensive list of the most prestigious marketing, media, and advertising awards. ➡Regular updates to ensure you never miss an opportunity. ➡Hand-selected awards by our experts, ensuring the highest quality and relevance. But here’s the best part: This is the last week to get lifetime access for just $7! 🌟 Don’t miss out on this incredible opportunity to stay ahead in the awards game at a fraction of the cost. 🚀 Why Invest in Our Awards Directory? ➡Save Time: No more endless searching. Everything you need is in one place. ➡Stay Updated: We do the legwork, so you don’t have to. ➡Strategize Better: Choose the right awards and boost your chances of winning. Act now and secure your lifetime access before the price goes up. Join the community of winners and start planning your award-winning submissions today! 👉 DM us for access. #CreativeExcellence #AwardsDirectory #IndustryRecognition #MarketingAwards #MediaAwards #AdvertisingAwards #LifetimeAccess #LimitedOffer

Loved judging at the Effie UK awards again last week. These are my favourite awards as they are the ones where ROI and business outcomes is the key metric of success not creativity. In fact you are briefed to watch the work after you have read the paper so you aren’t led by it. At Merlin Entertainments marketing has always had a commercial & sales remit to drive the P&L with multiple levers across price, promotions, channel mix, product development and guest experience. Marketing investment has a significant impact on our business & so do other levers and uncontrollable factors like weather, inbound and outbound tourism. It was fascinating to see at the shortlist stage how few papers really understood the place that marketing plays within all the drivers of performance or indeed what an industry leading ROI is. It's tough to get shortlisted so please be extremely proud if you do. Equally if you are an agency strategist or upcoming marketer who wants to go far remember your role is to understand the whole business, customer insight and the place of marketing within that not just the contribution of the advertising

Award wins can make a career… But more than that, award wins provide the recognition of the hard work, endeavor, and talent that you and your team put in every day. Award wins galvanize and reward. But you’re up against amazing brands, big spenders, smart thinkers. Here’s 4 hacks to win more awards: Focus on the end goal – great advertising is effective advertising. Deliver great results have you’ve (probably) got a campaign worthy of an award entry. Tell the story – difficult context, challenging market, a problem only your brand/campaign could solve….and you smashed it! Collaborate – looks good on the entry submission but more importantly good collaboration is much more likely to yield great performance Demonstrable – the campaign worked, right? Prove it, show it, demonstrate the difference your campaign has made. Of course it’s not easy to win an award, but it’s not as hard as you may think. #marketingandadvertising #roas #mediabuying #marketing #advertising

Award wins can make a career… But more than that, award wins provide the recognition of the hard work, endeavor, and talent that you and your team put in every day. Award wins galvanize and reward. But you’re up against amazing brands, big spenders, smart thinkers. Here’s 4 hacks to win more awards: Focus on the end goal – great advertising is effective advertising. Deliver great results have you’ve (probably) got a campaign worthy of an award entry. Tell the story – difficult context, challenging market, a problem only your brand/campaign could solve….and you smashed it! Collaborate – looks good on the entry submission but more importantly good collaboration is much more likely to yield great performance Demonstrable – the campaign worked, right? Prove it, show it, demonstrate the difference your campaign has made. Of course it’s not easy to win an award, but it’s not as hard as you may think. #marketingandadvertising #roas #mediabuying #marketing #advertising

Very excited to be a judge for The Effie's this year. Here are my 4 big takeaways after letting my experience sink in: Strategists don't network enough. It's easy to become isolated in our worlds. Get out and pick more brains! You never know where a new approach to attacking a problem could be hiding. It's a good prescription for imposter syndrome too 😉 A good idea is only as strong as the environment it lives in. A smart comms strategy is paramount to making any idea sing in our extremely fragmented digital lives. Selling a client on a crazy idea takes masterful (and simple!) storytelling. How can a simple insight drive massive results? What connective tissue is needed to get your partners to see an opportunity the same way you do? Strong client relationships matter here too. Building trust and excitement with smaller projects can go a long way in the end game. Never copy & paste your case studies. Take the time to hone, simplify, and romance for the category you're entering work in. The story of how a campaign came to be is just as important as the idea itself. Big results mean nothing without context. Simplicity is also key here. Remind yourself judges are going through piles of submissions. Best of luck to all of the entrants this year. I'm not envious of the tough decisions the final judges have to make!

Award wins can make a career… But more than that, award wins provide the recognition of the hard work, endeavor, and talent that you and your team put in every day. Award wins galvanize and reward. But you’re up against amazing brands, big spenders, smart thinkers. Here’s 4 hacks to win more awards: Focus on the end goal – great advertising is effective advertising. Deliver great results have you’ve (probably) got a campaign worthy of an award entry. Tell the story – difficult context, challenging market, a problem only your brand/campaign could solve….and you smashed it! Collaborate – looks good on the entry submission but more importantly good collaboration is much more likely to yield great performance Demonstrable – the campaign worked, right? Prove it, show it, demonstrate the difference your campaign has made. Of course it’s not easy to win an award, but it’s not as hard as you may think. #marketingandadvertising #roas #mediabuying #marketing #advertising

Award wins can make a career… But more than that, award wins provide the recognition of the hard work, endeavor, and talent that you and your team put in every day. Award wins galvanize and reward. But you’re up against amazing brands, big spenders, smart thinkers. Here’s 4 hacks to win more awards: Focus on the end goal – great advertising is effective advertising. Deliver great results have you’ve (probably) got a campaign worthy of an award entry. Tell the story – difficult context, challenging market, a problem only your brand/campaign could solve….and you smashed it! Collaborate – looks good on the entry submission but more importantly good collaboration is much more likely to yield great performance Demonstrable – the campaign worked, right? Prove it, show it, demonstrate the difference your campaign has made. Of course it’s not easy to win an award, but it’s not as hard as you may think. #marketingandadvertising #roas #mediabuying #marketing #advertising

Thrilled to be judging The Drum's Agency Business Awards this year highlighting the best companies, people and strategies in marketing & media. It's been a tough year in the wake of the COVID bounce and a continually challenging UK economy naturally impacting our clients, their consumers and agencies in turn. Despite this, a plethora of powerfully inspiring growth stories within the category that I've had the pleasure of reading through - a pertinent theme: pioneering a new agency model (if you hadn't noticed - subject that I am very passionate about!) 🚀🚀🚀