Signal loss continues to make it essential for advertisers to seek methods other than behavioral targeting to ensure that media campaigns deliver against target KPIs. Contextual advertising is one of the approaches advertisers can and should be testing now before further signal loss occurs. To discuss this topic Adrienne Rice, Performance Media Director, recently joined Kochava, Dataseat (Now part of Verve Group), and GumGum to discuss the power of contextual advertising in the context of how the advertising industry is moving towards privacy-safe growth. Read a summary of the webinar here. The recording is also available on demand. https://hubs.li/Q02BqZKz0 #contextualadvertising #contextualtargeting
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