Let's just look past how young I look compared to the Santa-in-waiting I see when I now look in the mirror.
I want to tell you a story...
These are the MBNA geeks - the centre piece of a major rebrand we launched (with loads of help from TBWA\MCR) back in 2015. It was great work, and helped to supercharge MBNA brand recognition. But, that's not the story.
Fast forward to a year later, and to mark the launch of the second phase of the campaign (which saw Jenny Monks buy a van - more on that another time), we bring the geeks into the MBNA head office in Chester to meet the broader team. It was a great day, with the geeks hamming it up for the staff, and generally being wonderful.
To launch the campaign internally, I'm joined on stage by Paul Sinclair. The event is screened throughout the building - so about 2,000 people watching. Paul and I tag-team on telling the story behind the work, before sharing the ad and bringing the geeks out on stage. It was a great event.
The only issue: as I walk off stage, feeling pretty bloody good about the event - one we (or, more accurately, Jenny Monks) had carefully managed down to the last detail - I realise that I was given a gift by my 4 year-old daughter before I left for work. A fairy sticker had been deposited on my arse, and as a 'walker' when presenting, it had 100% been visible to those even without a keen eye.
The lesson: always check your arse before walking on stage.
#presentation
#arse
#fairy
📸 by me, with fairy out of view
