M-Cube’s Post

Creating the right ambiance is crucial for businesses aiming to offer a memorable customer experience. Music plays a key role in setting the mood, influencing customer behavior, and aligning with the brand's identity. Curating the perfect playlist The challenge lies in curating a music playlist that strikes the right chord with customers. It involves selecting music that not only fits the brand's atmosphere but also appeals to the target audience, enhancing their overall experience. Solution for music curation challenges For businesses looking to overcome these challenges, leveraging curated music collections can be a game-changer. These collections offer a tailored solution that meets specific business needs, ensuring that the music perfectly complements the brand ambiance. Elevating customer experience through music is an art that requires thoughtful selection and curation. If your business is seeking to enhance its ambiance and connect more deeply with customers, exploring services that offer curated music collections could be the solution to achieving just that. #IntuneMusic #CustomerExperience #BrandAmbiance

Goodbye to the best music store in Berlin, Just Music! 😔 Last weekend while visiting Just Music, I got a big surprise they are closing. Just Music was a huge music store in Berlin with 5th floors, tons of instruments, and private rooms for testing the instruments; in other words, Disneyland for musicians. Unfortunately, this physical store couldn't compete with big online retailers like Amazon, high inflation and customers looking for cheaper products. So, as an eCommerce evangelist, I couldn’t avoid the question, should companies move to only digital experiences? 💻 Probably not. Many researchers and large companies are betting more on omni-channel models, where offline still has a big impact on revenue. Let me give you two simple examples. Last year Adidas revenues were half online and half offline (approx.), so they are probably still investing a lot of sources in offline channels. Another example is Zalando, Europe's largest fashion eCommerce company. If the future is online, why did they open physical stores in the last years? According to these examples and many other pieces of research, the offline and online worlds, instead of cannibalizing revenue, should be allies; for example, many authors like Chaffey have found that behaviors like ROPO (research online, purchase offline) are becoming more common. Finally, after I visited Just Music, I was thinking about the negative impact of bigger eCommerce on local and specialized businesses and I decided to share here some ideas to continue having nice local businesses in our cities: 1. Visit your local hobby dealer from time to time (books, music, board games, etc.), you are sure to find something new and nice. 2. Buy local over global: imagine you want to buy a book that is sold on Amazon or Thalia (a big German bookstore chain), but the price in Thalia is 50 cents higher. Make the effort and buy at Thalia. 3. Last but not least, share your experience with your friends and family. I'm not saying that big retailers like Amazon are the bad guys; actually, Amazon is doing a fantastic job, but maybe sometimes, we could choose local/specialized retailers instead of Amazon. Their experience and expertise are worth it. Do you have any other ideas to come back to local retailers, share with us? Do you know of any other music stores in Berlin (or nearby)? Don't hesitate to let me know. #digitalmarketing #ecommerce #omnichannel

This new blog by Robert Lefever emphasizes the crucial role of on-hold music in shaping the customer experience and reinforcing brand identity. It provides valuable insights on selecting the right music, considering factors like brand identity, customer emotions, legal compliance, scenario-specific selections, and adaptability to seasonal changes. The key takeaways highlight the importance of aligning on-hold music with brand values, prioritizing audience enjoyment over personal preferences, legal considerations, tailoring music to different scenarios, adapting to seasonal changes, gathering feedback, and recognizing the transformative power of on-hold music. Overall, it offers a comprehensive guide to turning the on-hold waiting period into a strategic opportunity to strengthen brand image and build positive customer associations. #musiconhold #messageonhold #brandidentity #customerexperience https://lnkd.in/gMsXT8d3

The Musical Maestros of Customer Experience The soothing sounds of on-hold music often fade into the background as we impatiently await the next available agent. Yet every component of the customer journey - yes, even the on-hold experience - plays a vital role in shaping brand perceptions. As customer experience experts, we sometimes overlook this subtle, strategic opportunity. But what if we viewed music/message-on-hold as more than filler noise? How could thoughtful audio selections guide customers into the ideal state of mind to interact with our brand? The musical lovers among us grasp the power of smart on-hold curation. But for those still searching for their customer experience rhythm, some food for thought: 🎵 What emotions do you want customers to feel about your brand? Can you identify music genres and tempos to evoke those feelings? 🎵 Have you tailored selections to your different call scenarios? Do sales and support queues set distinct tones? 🎵 Do you regularly refresh music to match promotions and seasons? Surprising customers with unexpected tunes can delight and re-engage. 🎵 Most importantly, what do your customers think of the experience your on-hold music creates? Have you solicited feedback to continuously fine-tune your audio profile? Sound off below on the role you see on-hold music playing in the customer experience. What opportunities or innovations excite you in optimizing this forgotten phase of the customer journey? I’m eager to exchange ideas on how we can compose standout sonic brand experiences! Robert Lefever Holdcom #OnHoldMusic #CustomerExperience #BrandIdentity #CustomerJourney #BrandImage #CustomerService #SeasonalMusic #MessageOnHold #CallExperience #CustomerSatisfaction https://lnkd.in/gXDnek_F

Does Background Music in Stores Improve Sales During the Holidays? As the holiday shopping season kicks into high gear, retailers are turning up the volume on a festive strategy to enhance the overall customer experience: background music. From catchy tunes to classic holiday melodies, the soundscape within retail spaces is carefully curated to influence customer behavior and create a welcoming atmosphere. Audiosocket, a platform specializing in music licensing, noted that it’s important to understand the psychology behind musical choices. The right background music can create a positive ambiance and influence how shoppers perceive their surroundings, potentially impacting purchasing decisions. Read the full article here: https://lnkd.in/e2KJHbMs Perry Kramer "The statistics do show that music at the right sound level and of the right variety can influence spending and customer behavior." Trevor Sumner "There is a lot of research on the topic that suggests music very much impacts sales behavior. Some of it is general, such as the effect of holiday music on mass market retailers. What is more interesting is the science or art of matching music generally by retailer based on the retailer’s shopper profile or even demographic or geographic differences in the retailer store network."

Crafting the perfect vibe for your small business is more than just background noise – it's a science! 🧪📈 Dive into the secrets behind in-store music with this article: https://bit.ly/3ULPpM2. "Choosing the right soundtrack for your shop is key – it shapes customer experiences, boosts sales, and sets the mood for a memorable visit." What are your thoughts on controlling sound in your business? With SoundMachine, we make it easy to curate your ideal station, control volume, and select tracks suited to your audience and ambiance. 🎶 #SoundMachine #BeatsForYourBusiness #SmallBusiness #SmallBusinessTips #InStoreMusic #CustomerExperience #Ambiance

Goldman publishes a brilliant music industry report each year, focusing largely on traditional revenue models. However, this year, Goldman calls out the superfan opportunity, significantly acknowledging community and new consumer models. Artists are becoming the brands of the future, leveraging their influence to create sustainable, direct revenue streams through deeper fan interactions. Brands will start to behave more like artists (some have for decades). I love the Vogue Business headline this morning - "Why fashion loves art." 🥰 Fashion loves art because it connects them to wealthy consumers (the two have always been besties). However, luxury fashion is now emulating art and entertainment more than ever. Throw in the new EU mandate for sustainability tracking (this is on-chain - see Ivy Wallet) and now consumers are all armed with digital wallets connected to their latest luxury handbag. That digital wallet enables superfan business models. The economics of these ownership models could be transformative, offering new revenue streams and strengthening brand-fan relationships, ultimately driving the future of new consumption models. Looking at the analysis Goldman shared for the music industry, if we added $10+ to the projected ARPU through ownership models, we would increase the total projected revenue by an additional $823.22 million per year. I am using this example because I think a lot of Web3 social media content sells the dream without quantifying how it impacts unit economics. Using unit economics is helpful for anyone managing a consumer business. Everyone needs to retain customers and earn more revenue per customer. If we can make future consumer models more tangible for traditional businesses, then we can increase the adoption of impactful technology. The entire report is in the comments. ✌🏻

Music can have a profound influence on customers in various ways: Setting the Mood: Music sets the overall atmosphere of a space. Upbeat and lively music can create a sense of energy and excitement, ideal for retail environments where you want to encourage browsing and purchases. On the other hand, soft and soothing music can promote relaxation and calmness, perfect for spas or upscale dining establishments. Enhancing Customer Experience: The right music can enhance the customer experience by adding an extra layer of enjoyment to their visit. For example, playing familiar or nostalgic songs can evoke positive emotions and memories, fostering a sense of connection with the brand or venue. Influencing Behavior: Music has the power to influence customer behavior. Studies have shown that playing slower-tempo music can slow down the pace of shopping, leading to increased browsing and potentially higher sales. Similarly, faster-tempo music can create a sense of urgency and prompt quicker decision-making. Reflecting Brand Identity: The music played in a business should align with its brand identity and target demographic. For instance, a luxury boutique might play classical music to convey sophistication and elegance, while a trendy clothing store may opt for current pop or indie tracks to appeal to a younger audience. Creating a Memorable Experience: Music can leave a lasting impression on customers and contribute to their overall perception of a business. A unique or curated playlist can differentiate a brand from its competitors and make the customer's visit more memorable. Encouraging Repeat Visits: When customers have a positive experience associated with the music played in a business, they may be more inclined to return. A pleasant musical ambiance can contribute to customer loyalty and repeat business. In summary, music is a powerful tool that can influence customer behavior, shape their perceptions, and enhance their overall experience with a business. By carefully selecting and curating the right music, businesses can create a welcoming and engaging environment that keeps customers coming back.

MIDiA's latest analysis highlights a significant shift in the recorded music market, with expanded rights now accounting for a substantial $3.5 billion in revenue. This 10% market share is primarily fueled by artists monetizing their brand beyond traditional music sales. 🚀 Key takeaways: - Expanded rights include areas like merchandising, live performances, and brand partnerships. - These rights offer artists diverse revenue streams, crucial in a digital age where music sales alone are not enough. - It's a sign that the music industry is evolving, with artists becoming multifaceted entertainment brands. 💡 What does this mean for the industry? - Record labels need to adapt, offering more holistic deals that encompass these rights. - Artists are increasingly business-savvy, requiring teams that can navigate multiple revenue channels. - There's growing importance on building and maintaining a strong, versatile brand as an artist. In an era where digital content rules, the ability for artists to leverage their brand identity has never been more critical. This shift is not only redefining success for individual artists but also reshaping the strategies of record labels and industry stakeholders. 🌟 For creatives and marketers, understanding the potential of expanded rights is crucial. Whether it’s developing new business models or crafting innovative campaigns, the integration of music into broader entertainment packages is now a key driver of value. Talenzy recognizes the importance of aligning brand strategies with these evolving industry dynamics. As the fan economy continues to grow, we're here to help artists and businesses tap into these emerging opportunities, crafting narratives that resonate in this new landscape. #MusicIndustry #BrandMonetization #ExpandedRights #FanEconomy #ArtistBranding

#Data can be very useful in informing music choices, whether that data is specifically about music or not. I recently was looking at some test results from a project I'm working on. Some Things Measured in Testing: - Short-Term Sales - Brand Equity - Differentiation from Competition - Relevance with Consumer We can look at what EXECUTIONAL ELEMENTS help us achieve these four measurements of success, one of them being... Yes. #Music. In the results for this particular project, music was named as one of the most impactful elements in each of these four categories.    Here are some immediate ways music can help hit each of these objectives: 1. Brand Equity - Conduct an internal exercise to get clear on what the particular brand SOUNDS LIKE, and bring these elements into the selection of every piece of music now and moving forward, thus supporting a solid look, feel, tone across creative OVER TIME. 2. Differentiate this brand from the competition - Check out what competitive brands are doing with music and create your own unique niche point of view on music within the category. Apple, Nike, Vans, and Sprite are all good examples within their respective categories. 3. Relevance to Consumer - No one wants to listen to shitty, no-personality music, so why would you use that in your marketing communications? Consider what music your consumers might listen to and choose music accordingly. 4. Short-term Sales - Naturally by choosing high-quality music that's of interest to your consumers and genuine to the brand, you will see changes in sales. A couple results from recent projects: - We switched out the music from one quarter to the next and saw a 10% increase in #marketingeffectiveness (i.e. multiple millions of dollars in sales). - We used music to relate to our evolving audience and made double-digit leaps in growth within that new target market. This does NOT take extra #time or #money... It requires: 1) intentionally bringing music into the conversation and 2) following through to execution. What ways have you seen music impact the success of your #marketing campaigns? I'd love to hear.