M Purcell’s Post

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President / Founder at Margaret A. Purcell, Incorporated

Are you frustrated about your inability to meet your fundraising goals? Maybe folks don’t understand what you do or how their gift will matter. Values, vision, and voice must be clear to donors - especially to female donors. Women value connection, and they feel connected with and supportive of their communities when they give. Gift givers need to connect to your values and vision. Voice is another important component. When approached by a group that is needing millions, a potential donor may feel that his or her ability to contribute may not be meaningful. Make sure that you can show how gifts of all sizes make impact. It is important to hear the voices of donors who speak freely, comfortably, and proudly about how their gift makes a difference. Let me help you craft your messaging. Message matters.

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