M3’s Post

1️⃣ The over-40 market is driving more spending than any other age group. 2️⃣ They’re engaged and often overlooked by traditional media strategies. 3️⃣ The best place to reach them? When they’re shopping. That’s what we do at M3. With exclusive inventory, 100% share of voice, and 32% more reach to women than traditional female-focused publishers, M3 is where brands can connect with the over-40 market.

Our co-founder Greg Stellato recently joined Sean Simon on The MarTech Matrix Podcast to discuss the challenges specialty retailers and advertisers face. ✨ Key Takeaways: ✨ 💰 Specialty retailers can unlock new revenue streams by leveraging their brand equity and loyal customer bases to combat thin margins, returns, and acquisition costs. 👀 Advertisers gain premium placements to reach dedicated audiences across retailer websites, email, and social channels. ⚡ This model avoids the pitfalls of ad clutter and content misalignment, providing a cleaner way to engage consumers. Discover how aligning specialty retailers with relevant advertisers creates mutual brand equity benefiting all parties. 🎧 Listen to the full podcast below.

Our founder and CEO, Michael Cassidy, recently joined the Taking Inventory podcast, revealing his entrepreneurial journey - from founding Undertone to acquiring and selling the largest Shopify Plus agency to Accenture and now leading M3. The key highlight? M3's vision is to unlock 98% of e-commerce traffic that doesn't convert to purchases. As Cassidy notes, "The data I keep going back to is that the average conversion rate is just 2%." At M3, we're turning this challenge into an opportunity by enabling retailers to generate new revenue through brand sponsorships and partnerships. It's an innovative approach to commerce media that creates value for retailers, brands, and shoppers alike. Hear Michael's insights on M3's vision for pioneering the future of brand commerce: https://lnkd.in/eFHS-bTj #Ecommerce #BrandPartnerships #CommerceMedia #Retailers

We're thrilled to welcome Samantha Miller and Shane Norris to M3. Their experience and proven track records will be pivotal as we strengthen our media agency relationships and grow our brand partnerships. Samantha joined us after six years at Flipboard, where she was the WPP lead. She cultivated partnerships with top brands and advertising agencies, selling content, video, and email campaigns. Before Flipboard, she honed her sales and digital advertising expertise at renowned publications like Men's Fitness and Condé Nast. Shane brings over 15 years of advertising sales experience to M3. He joins us after six years at Funny Or Die / Roku Studios, where he drove significant growth in the Midwest region. He has sold advertising for The Onion, Digital Trends Media Group, and Yieldbot. Shane kicked off his career on the agency side at Barkley and FCB Global. We're excited to have Samantha and Shane on board, working closely with media agencies to grow our brand partnerships. Thank you both for making the trip to Florida for onboarding. We're happy to have you on the team. 🙌 #BrandPartnerships #AgencyRelations #NewHires