Macy's’ Post

Could I be any more excited for the next three days given the day and a half I’ve already had in New York. More steps than I thought possible but the only way to savour the city and learn more about its retail offerings is to get out and walk around it. I think every trend on the 2024 ‘trends to watch’ list has been ticked and experienced in person. Yesterday’s pre conference session on Retail Media was actually a fantastic example of why events such as the National Retail Federation conference are so important because it showed consistency in thought-led expertise. When you have different experts from around the world - supplier, agency and retailer experts- talking on a topic such as retail media, all bringing different case studies and angles but ultimately all showing the same results and having the same conclusions, it’s a powerful reinforcement around the key things that are shaping and evolving our retail industry. Check out my post on that session here. https://lnkd.in/eeH2KwPj Yesterday afternoon I switched roles and became the person being led on a retail safari instead of hosting one. The couple of hours spent being guided by the formidable Jack Stratten were fantastic and deserve a post of its own so watch out for one to follow with my take on an afternoon in SoHo, taking in an eclectic mix of stores. It starts all over again today as the actual conference and expo itself kicks off. The scale of this gathering of suppliers from around the world is staggering. Looking forward to seeing it all. The phrase ‘child in a sweet shop’ comes to mind.

🚀 The Wait Is Over: Dive Into the Retail Fest Gold Coast Agenda! 🚀 The moment you've all been waiting for has finally arrived. The Retail Fest Gold Coast agenda is HERE, and let me tell you, it's not just groundbreaking—it's earth-shattering. April 16-18 are the dates when the retail world will pivot. Mark it down, circle it, tattoo it on your arm; you don't want to miss this. 📆 What's on the Agenda? Speakers Who Speak Less and Deliver More: The lineup? Only the most forward-thinking, game-changing minds in retail. They're here to share, not to bore. Workshops That Work: Say goodbye to yawn-fests. Our workshops are all about action, impact, and insights you can actually use. Networking That Feels Like Connecting: Forget stiff handshakes and awkward small talk. We're all about making meaningful connections. 📅 When? April 16-18 📍 Where? Gold Coast 🔗 Ready for the full experience? Check out the agenda and get your tickets now: https://ow.ly/Hhrc50Qztxo Don't just hear about the revolution — be part of it. Join us at Retail Fest Gold Coast and transform the way you see retail. This is where legends are made. Will you be one of them? #RetailFest #GoldCoast #Retail #Revolution #FutureOfRetail #NotJustAnEvent

Congratulations Direct 60 List honoree Victoria Katsarou, VP, eCommerce, North America, MAC Cosmetics! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Victoria told us, "Brands and retailers should be laser-focused on customer feedback, constantly monitoring the right data and signals to prove accretiveness of all programs and initiatives. In today’s environment, it is key to fully leverage both tried-and-true tactics, like loyalty and performance marketing optimization, as well cutting-edge advances in personalization and AI in order to win." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Retail CIO Connect is BACK! 🎉 📅 11 - 12 June 2024 📍 Sopwell House, St Albans 🧑🎓 Retail CIO Connect is the invitation-only forum for IT leaders from UK’s top retailers. Brainstorm real and practical ideas to transform your business through private, closed-door sessions led by market leaders & efficiently evaluate the leading service offerings during conveniently arranged 1-1 meetings with vendors that you select based on your current investment priorities. To find out more, click the link below! #RetailCIOConnect #Retail #IT #eCommerce 

Congratulations Direct 60 List honoree Koral (Chen), SVP, Brand Development and Licensing, SMAC Entertainment - Michael Strahan™ / WEAR by Erin Andrews / Snoop Doggie Doggs! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Koral told us, “Consumers in today’s retail environment have so many ways to shop and an endless supply of information at the moment of purchase. Now more than ever, when developing your business, your strategy must emphasize your differentiating factors and consider all the reasons why someone in your audience pool won’t pick you or complete their purchase. For us, at SMAC, our brands are rooted in filling a specific void in the marketplace while providing talent-driven added value. From Michael Strahan to WEAR by Erin Andrews to Snoop Doggie Doggs, we strive to build strong brands — bringing in the talent as our secret weapon." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

One of the best things a Swiftie can dream of working on! Check out how Echo Analytics' data tells the story of Swifties' journeys across Europe!

Congratulations Direct 60 List honoree Cristina Marinucci, Global Head of Shopper Excellence, Mondelēz International! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Cristina told us, "People have been talking about personalization for a while, but it's less about personalization and more about tailoring the message and medium to the time, the need, the occasion and the place. I believe building connected experiences will be the key to success over the next few years. People have definitely shifted a lot of their behaviors and routines. They are going into stores now more for experiences versus digital, which in our categories, has focused on convenience. It's really interesting to see how they've swapped roles in that way and we as brands need to reinvent accordingly, both in store to engage them and online to disrupt them." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

Dynamic pairing has become a crucial Innovation Pillar for Private Brands around the world, catering to a growing consumer appetite for unique and adventurous flavors, at an affordable price.   As the official Knowledge Partner for the Private Label Middle East Event, we're thrilled to present an insightful article on Delivering Unique Experiences Through Dynamic Pairing.    In recent years, brands have been innovating within their portfolios to create distinctive products for consumers' evolving palates by fusing familiar elements with contemporary twists. This trend is gaining popularity among Middle Eastern consumers, presenting opportunities for retailers to provide distinct solutions through their Private Brands.   To read the full article, please visit: https://lnkd.in/dX2vMc57   #Daymon #PrivateBrands #PrivateLabelMiddleEast2024

How Important is Branding? Today, as I flew out of Salt Lake City airport, I couldn’t help but notice Starbucks’ undeniable presence. I saw four different Starbucks stores within a short distance, and all were packed. Whether someone is arriving at the airport, passing through security, or stepping off their flight, they’re stopping at Starbucks. This made me think about the power of branding, positioning, and presence. When a brand is so recognizable and trusted, people feel safe choosing it, even if there are more inexpensive options nearby. The value lies in the trust, which makes people feel confident and not worry about spending a little extra. It’s not just about coffee; it’s about consistency, reliability, and visibility in key locations. A strong brand stands out, and positioning it in the right places ensures people keep coming back. How is your brand positioning making an impact? How is your personal brand impacting your success? #Branding #Marketing #BusinessDevelopment #Visibility #CustomerExperience #BrandConsistency #Trust

We’re beyond excited to have international retail buyers from The TJX Companies, Inc at this year’s Foodpreneurs Festival! The TJX Companies, Inc, represent over 4,800 stockists worldwide (including T.K. Maxx) and are looking for gourmet and specialty food brands from Australasia and Southeast Asia to stock at their stores across the US, Canada, Europe, and the UK; so if you’ve been wanting your products to go global, now is your chance! 🥫🌍😎 Why apply to pitch your products to the TJX Companies, Inc? • Gain access to millions of customers in international markets who value quality and affordability. • Expand your brand's reach beyond your home region with their extensive network. • Benefit from their expertise in sourcing, merchandising, and retail operations. How to pitch? Head to our website https://lnkd.in/ggeQva44 and: 1. Buy a ticket to Foodpreneurs Festival (you can't pitch without one). 2. Read ‘FAQs-Pitching to Buyers’ (they are super helpful for any questions relating to pitching at Foodpreneurs Festival). 3. Apply to pitch to the TJX Companies, Inc, by May 7th here: https://lnkd.in/gEGrnAEC If your pitch application is successful, you’ll hear back from the Festival on May 15th.