Macy's’ Post

Maximizing Vacant Spaces: How Seasonal Retailers Like Spirit Halloween Drive Profitability Ever wonder how businesses like Spirit Halloween thrive without a year-round physical presence? These seasonal giants make the most out of vacant retail spaces, like those left behind by big-box stores, and turn a short-term lease into a major profit center. Their success is so impactful that some landlords find that a few months of rent from a tenant like Spirit Halloween is enough to keep the space vacant during the off-season—or even better, find another seasonal business to take over next! With Halloween just around the corner (and temperatures finally dropping below 80 degrees in Nashville!), stay tuned for a deep dive into how Spirit Halloween makes it all work. #SeasonalRetail #CRE #RetailSpaces #SpiritHalloween #TenantRepresentation #CommercialRealEstate #NashvilleRealEstate #Halloween2024 #Q4 #retailsales #creinvestor

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Should we praise Spirit Halloween stores as creative pop-up shops that put otherwise empty spaces to better use, even if only for a couple months? Or are they merely a sign of the flawed nature of the suburban development pattern that provides their endless supply of abandoned malls and empty big-box stores? Let us know what you think in the comments, and go here to read more:

💫🌟⚡️ Thoughts become things! 💫🌟⚡️ Here’s how our exciting brief from e.l.f. Cosmetics to launch their Glow Reviver Lip Oil went from insight to idea: 🚨 Problem: People admit to holding on to their old make-up way past the expiry date, even when they don’t use it anymore - 'just in case' they need it someday.  💡 Insight: We need reminding when it's time to change our lip products - like cars need reminding it's time for an oil change. 💎 Strategy: Give people an unforgettable reminder that it’s time to change up their lip products.  💄 Idea: We’ll create a pop up ‘Lip Oil Change Station’ so e.l.f. fans can get their “oil changed” — aka exchange an old lip product for a new lip oil! Huge congrats to the whole team who worked on this and the fantastic e.l.f. clients who said "YES" to the idea and made it a reality on Wall Street at the NYSE this week! Sarah Balagia Keshvar Alikhani Sabrina Johnson Kimi Peterson Ashley Hurst Gillian Kushner Camryn Wilneff Nai-Chieh Chang Tiana Madera Frank Normandin Megan Marquez Andrea Easley Jordan Alperin Neiv Toledano Laurie Lam Brooklyn Boston (and so many more!)

𝗛𝗼𝘄 𝗠𝗮𝗰𝘆'𝘀 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱 𝗦𝗮𝗻𝘁𝗮 𝗖𝗹𝗮𝘂𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Macy's is a brand that is synonymous with American Christmas traditions. Every year, millions of people tune in to watch the Macy's Thanksgiving Day Parade, which features the iconic arrival of Santa Claus. But did you know that Macy's played a key role in shaping the modern image of Santa Claus as we know it today? Back in the 19th century, Santa Claus was depicted in various ways, from a stern-looking bishop to a jolly elf. In 1862, Macy's hired Thomas Nast, a famous cartoonist, to draw Santa Claus for its holiday advertisements. Nast drew Santa as a plump, bearded man in a red suit, inspired by the poem "A Visit from St. Nicholas" by Clement Clarke Moore. Nast's illustrations became widely popular and influenced other artists and advertisers. This is how Santa took the form of jolly old man that we recognise today. In 1924, Macy's launched its first Thanksgiving Day Parade, featuring floats, balloons, and live animals. The parade ended with Santa Claus arriving on a sleigh, greeted by thousands of cheering children. This tradition established Santa as the symbol of the holiday season and the star of the parade. Even now, Macy's continues to surprise and reimagine Santa with a twist. Here is their newest commercial about a little boy who is on a mission to find the perfect gift for Santa. Macy's has proven that it knows how to reinvent Santa Claus for marketing, while staying true to its heritage and values. Do you believe in Santa now? What is your favourite origin story? #HappyHolidays #marketing #advertising #Christmas #Santa #Macys #SantaClaus #digital #digitalmarketing

The stroller was truly the cardinal to our occurrence erstwhile going to Disneyland with a 3- and a 5-year-old. Having immoderate other enactment tin assistance clasp beverages, souvenirs, and coats without needing a locker for a agelong day. Be aware, though, that stroller organizers tin origin a lightweight stroller to extremity without capable counterbalance — I suggest doing a trial run, particularly if you're moving with an umbrella stroller.  Promising review: "I emotion this product. I got it the aforesaid time we went to the zoo and was capable to enactment everything I needed successful it. It held 2 portion cups, 1 pouch for my compartment telephone different for my keys and wallet, and the large mesh portion held diapers, wipes, luncheon bags, toys, etc. I inactive had room. It was amazing. I didn't person to lug my backpack oregon purse around. It attached easy and was precise strong. I wholly urge this merchandise to anyone who needs 1 for their stroller. FYI — I attached this to my Eddie Bauer treble stroller and volition beryllium capable to easy determination it to the umbrella stroller erstwhile I request to. YEAH!!!" —AlexZoeandBrettsMom Price: $23.99 (originally $29.99) #innovation - #management - #technology - #creativity - #futurism - #startups

Don't get stuck in a rut of the same old - same old. Here's your daily reminder to try something new today! If Spirit Halloween can open a Spirit Christmas store, you can try out that new line of products for your store, or try out that new color of paint. Try something new and have fun with it! #MarketingTips

These are some amazing tips to push yourself beyond your comfort zone

GPI HOT TAKE: SUMMERWEEN 2025 WILL BE BIG! What is Summerween? Summerween is the experience of walking into a store in July and August expecting back to school products, but instead finding pumpkins, ghosts, black cats, and witches hats. Retailers are starting the Halloween season earlier and earlier, which means brands need to plan their inventory needs to match demand. Don't just take our word for it. From an article in Modern Retail (https://buff.ly/4g0BQR1): “We have already generated as much business in the last four weeks of Halloween this year that we did for the entire holiday last year,” said Beth Smith, managing director of Terrain, an Urban Outfitters brand. As demand for Halloween product and the length of the selling season both grow, GPI expects publishers to rise to meet the opportunity! Dobby, GPI's Office Dog is ready for more spooky season! Are you? 🎃👻 🎃 #summerween #retail #officedog #halloween #madebygpi #GPIHotTake #hottake

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