MAD//FEST’s Post

Why? Because knowing when to ramp up marketing or create special offers can keep those tables full! 🍽️📈 Value to your audience comes from being prepared. Our unique 6 clicks restaurant advertising strategy is designed to help you stay busy all year round. 🎯 Want to keep your restaurant buzzing with customers no matter the season? Download our strategy now! 📥 Share your seasonal success stories below or tag a restaurateur who could use this tip! 🗣️ #SeasonalSales #RestaurantMarketing #CustomerRetention #restaurantmarketing #restaurantmarketingtips #restaurantmarketingsuccess #restaurantmarketingagency #restaurantmarketingstrategies #restaurantmarketingadvice #restaurantmarketingcompany #restaurantmarketingexpert #restaurantmarketingguide #restaurantmarketinghelp #restaurantmarketinghacks #restaurantmarketingideas #restaurantmarketingstrategy #restaurantmarketingtip #restaurantadvertising

How to sell a 'feeling' the right way, without over doing it.

Thanks for sharing this Evan Lee! I believe that the best Marketer would include "Emotion" into consideration while creating the advertisement. In fact, the research paper that I will be presenting today at ABRIC24 [6th Advances in Business Research International Conference 2024] title: "Consumers’ Impulse Buying Behaviour on E-Commerce Shopping Platforms: 7C Framework and Emotions." #ABRIC24 #conference #paperpresentation #doctoratejourney #marketing #research #highereducation

Struggling to fill your tables, even with great food? It’s frustrating when potential customers pass by without giving you a chance. But with the right marketing strategy, we can change that. 🍽️ We’ll help you reach the right audience, boost reservations, and keep customers coming back. Let’s turn things around and grow your restaurant together! #KamonaMedia #RestaurantGrowth #RestaurantSuccess

Beverage ad posting in 30 to 60sec, not calendar days! Why count down the days when you can count the seconds? 🚀 Fast-track your brand’s presence faster than you can say "Cheers!" 🍻 Check it out: movemydrinks.com MOVE MY... #MoveMyDrinks #ImmediateResults #NoWaiting #FastAdvertising #BeverageIndustry

Is it crazy to think that someone sitting in a drive thru QSR (quick service restaurant) would be listening to the radio? Or maybe a podcast through aux on their phone? Of course not. Recent Nielsen data suggests that radio and podcasts are ideal media platforms for the lucrative category. 20% of Americans are frequent (more than 10 visits a month) consumers at quick service restaurants. Additionally, there is a direct correlation between miles traveled during a work day and the frequency at which people dine at QSRs. Bottom line: longer commute, more fast food. Another twist, the more time people spend with TV the less likely they dine-out at QSRs. Data suggests that frequent TV viewers are 15% less likely to eat out at McDonalds, Wendy's, or Taco Bell. So, for all those brands heavying up on TV--broadcast or otherwise--your very expensive video advertising is hitting a largely uninterested audience. The three brands I mentioned above actually understand better than any that heavy commuters who listen to the radio are 23% more likely to hit them up for lunch or a snack or dinner on the way home. When you look at heavy radio vs TV consumers, there is a startling 45% difference between fast food consumption between the two. Quoted in the article below, this equates to radio ad impressions being 45% more valuable than those on TV. As of the writing of this post, media buyers are on average spending $9 on TV and $1 on radio when it should be more of a 60/40 split in favor of radio to achieve max efficiency. Let's face it, sound prevails for the QSR consumer. Research from ABX that radio ads test just as well as TV at one-fourth the CPM. Add in the fact that Nielsen's recent study on matching credit card data with radio exposure found radio delivers a 3:1 ROI for fast feeders. #mediabuyers, what's the deal? iHeartMedia is the largest ownership of radio stations in the United States that reaches 9 out of 10 Americans every week via broadcast radio. Make your buy more efficient with us. Talk soon! Article for reference: https://lnkd.in/gzJYJCYM

Food festivals, whether grand or quaint, are bustling hubs of opportunity for brands of all sizes. They serve as a vibrant platform for engagement, storytelling, and invaluable customer feedback. Boosting Brand Visibility: These festivals attract a diverse audience, offering a golden chance to increase brand awareness and reach. Storytelling in Action: They provide the perfect stage to narrate your brand's journey and ethos, connecting with customers on a personal level. Direct Customer Feedback: There’s nothing like instant reactions to gauge your products. This feedback is crucial for refining recipes and marketing strategies. Ideal for Product Launches and Trials: Launching or trialing a new product at a festival allows you to test the waters with an engaged audience, providing insights that are hard to gain elsewhere. Remember, food festivals aren't just about sales; they're about building relationships, understanding your market, and being part of a community that celebrates culinary diversity and innovation. This year, I'm thrilled to announce my return to the Cheese & Chilli Festivals. I'll be back on stage, cooking up a storm with exciting new products, engaging in lively chats with the public, and showcasing some of the most promising and growing brands. Each festival will be a unique opportunity to experience the best in cheese and chilli, and I can't wait to share my passion and knowledge with fellow food enthusiasts, it gives us ideas, engagement and instant feedback! #FoodFestivals #BrandGrowth #CustomerEngagement #ProductTesting #FoodIndustryNetworking

Every restaurant experiences slow periods, but did you know that these off-peak hours are an opportunity to increase revenue? Here’s how: 1. Special Deals & Happy Hours: Introduce time-sensitive discounts or special offers during low traffic hours, like lunch specials or happy hour deals. 2. Exclusive Events & Pop-Ups: Host events such as cooking classes, live music, or tasting sessions that encourage customers to visit during quieter times. 3. Loyalty Programs: Reward loyal customers with points for visiting during off-peak times, encouraging repeat visits. 4. Targeted Ads: Run Facebook and Instagram ads that specifically promote your offers during these hours, reaching local audiences when they’re most likely to visit. 5. Collaborations & Discounts: Partner with local businesses to offer combined discounts, attracting new customers through cross promotions “Ready to turn your slow hours into a revenue-driving machine? Let’s chat about how our targeted social media strategies can fill your restaurant during off-peak times. Book a free consultation today and start seeing the difference!” #RestaurantGrowth #IncreaseRevenue #OffPeakStrategies #SocialMediaMarketing #TargetedAds #BoostBusiness #FoodBusiness #RestaurantMarketing #HappyHourDeals #CustomerLoyalty

🌮 Taco Bell Ranked Top Among Most Mentioned QSR Companies on Reddit in 2023 The Social Media Analytics Platform of GlobalData's "Top 10 QSR Companies on Reddit in 2023" report highlighted Taco Bell as the most mentioned QSR on Reddit, accounting for 31% of conversations. Redditors expressed concerns about rising prices and ingredient quality but appreciated free food offers and diverse sauce options. Starbucks held a 22% share of QSR discussions, with debates surrounding drive-thru efficiency, product quality, and pricing. Overall, 'pricing' emerged as the central topic, primarily carrying negative sentiments. Source: Restaurant News Resource 💡 Reddit can be a goldmine for insights about your brand and competitors, where honest (sometimes brutally so) opinions are shared with the global community daily. Understanding and addressing these concerns can be vital for QSRs to maintain a positive online reputation; monitoring brand mentions on Reddit should form part of your social listening and reputation management campaigns.

This question is for Jaime, although anyone is welcome to chime in with their opinion.. I've seen two examples in the recent weeks of "new" chain fast food restaurants moving into the area, per Facebook/Patch. I see the engagement on these posts much higher than posts about new independently owned restaurants/shops/etc. What is it with this? Is this a brand identity/loyalty thing? Is this price? Is this experience? It's not like chain restaurants are winning on price or experience, IMO. #fastfood #smallbusiness #brandidentity