MAD//FEST’s Post

🚀 Exciting read for advertisers! Uber, the ride-hailing and food delivery giant has now stepped into the realm of video advertising, aiming to revolutionise its revenue strategy. Leveraging its vast user base and data insights, Uber plans to offer targeted video ads within its app platform. This move not only diversifies its income streams but also marks a significant shift in the tech industry landscape, estimating to establish a 1 billion+ advertising revenue stream platform. According to Uber ad exec Mark Grether post on The Wall Street Journal, "We have two minutes of your attention. We know where you are, we know where you are going to, we know what you have eaten. We can use all of that to then basically target a video ad towards you." As digital advertising continues to evolve, Uber's venture into video ads demonstrates its commitment to innovation and adaptability. However, it does raise questions about user privacy and data usage, which Uber will need to address transparently. 💬 What are your thoughts on Uber's bold move into video advertising? Share your insights in the comments below! #Uber #VideoAdvertising #Innovation #TechIndustry #DigitalMarketing 📈🔍 Read more about it here: https://lnkd.in/gmXsawYM

Problem: Find the year that Uber acquired more than 2000 customers through celebrities Business benefits and insights that are achieved: Uber employs different advertising channels such as billboards, celebrity endorsements, bus stops, TV ads, buses, and radio campaigns—to reach a diverse audience and maximize the impact of its marketing efforts. Operating advertising channels increases the brand presence and reach. It also increases regional and contextual relevance. For example, promoting Uber rides during major events or holidays when demand is high. Among the channels listed, TV advertising is generally the most expensive. The costs associated with TV ads include production, airtime, and the potential need for celebrity endorsements, all of which can add up significantly, especially during prime time or major events like the Super Bowl. The endorsement can be expensive based on celebrity. Billboard ads are expensive but generally less than high-profile TV ads. Effective advertising leads to increased user acquisition (both riders and drivers), which boosts the number of rides and deliveries, scaling revenue. Uber's platform benefits from network effects—more users attract more drivers, which improves service availability and further attracts users. Through ad analysis, they also work on dynamic pricing. Uber uses surge pricing during high-demand periods, increasing the fare price when supply is low and demand is high. This helps maximize revenue, especially during peak times. Solution: https://lnkd.in/eidxAKa6 Check StrataScratch for more data-related questions. #sql #dataanalysis #uber #stratascratch 

🚗 The Power of Uber’s Marketing Mix: Driving Success Across the Globe 🌍 Uber has revolutionized the way we move, leveraging a powerful marketing mix to connect millions of riders and drivers worldwide. Here’s a glimpse into how Uber’s 4 Ps work together to keep them ahead of the curve: 1. Product: At its core, Uber offers convenience and flexibility. From UberX to Uber Eats, the company has diversified its offerings to meet varying customer needs—whether it’s a ride across town or a meal delivered to your doorstep. 2. Price: Uber’s dynamic pricing model adjusts based on demand, time, and location, ensuring competitive rates while maximizing value for both riders and drivers. Frequent promotions and loyalty programs also keep customers coming back. 3. Place: With a global presence in over 900 cities, Uber has made its services accessible with just a tap. The app’s seamless user experience and intuitive design make it easy for anyone to hail a ride, anytime, anywhere. 4. Promotion: Uber’s marketing strategy is as dynamic as its pricing. From viral social media campaigns to strategic partnerships and referral programs, Uber effectively engages its audience, builds brand loyalty, and expands its reach. Uber’s success lies in its ability to adapt and innovate, fine-tuning each element of the marketing mix to resonate with local markets while maintaining a consistent brand experience globally. 🚀 #MarketingStrategy #Uber #MarketingMix #ProductInnovation #CustomerExperience #GlobalBrand

Good post and embedded article on Uber’s path to building a $1B ads business with its Journey Ads product. Key enablers - Large audience on Uber and Uber eats - Audience interests captured from signals such as transaction data, searches on Uber Eats; destinations from Uber rides - allowing advertisers to reach their desired target audiences - Ads is estimated to be ~2 to 2.5% of Ubers total revenue (marketplace fee revenue plus ad revenue)

For the past 2 years, Uber Advertising has been on a journey to reinvent the way brands move through the world. And yesterday marked a MONUMENTAL milestone! "Uber on Tuesday said its ad business had achieved a net revenue annual run rate of $1 billion, hitting precisely on schedule the goal it set two years prior.” Read more here: https://lnkd.in/efZT77BT From connecting world class brands to hundreds of millions of people using Uber around the world, to developing an innovative suite of products that give brands new ways to connect as consumers go anywhere and get anything. Uber Advertising is helping to shape smart marketing strategies and impact ROI through world class solutions.  So here's to phenomenal growth, amazing success, and more. More innovation. More insights. And more memorable experiences for our consumers and our partners. We are on our way! #uber #uberadvertising #1billion #mobility #delivery #success #onourway

Uber grew by $32 billion last year, not just because of their great service. This was because of their unique marketing strategy. 💸 🔺 Leverage FOMO During major holidays, Uber uses countdown timers to encourage quick bookings. 🔺 Strategic Pricing Uber employs higher rates during peak times to make standard rates appear more reasonable, encouraging off-peak usage. 🔺 Social Proof Uber displays 'Top-Rated' badges highlighting excellent service and pushing for more bookings. Uber tailor their offers based on users' past behaviours, making each interaction feel unique and relevant. 📍 What other tactics can you add to the list?

To make an impactful ad, a creative brief is essential. While writing a creative brief, knowing what to say and how to say is important. Humour, Emotion and Comparison are commonly employed in a creative brief. The iconic " My dad had a Rolls-Royce" caption on Victoria Beckham is just icing on the cake. This creative brief has captured the joke that was trending and tried to present the idealogy of Uber eats - you can forget about anything and Uber eats comes to the rescue. This creative brief ticks all the boxes of humour, trend, branding, central theme, tone style and appeal techniques. (Link: https://lnkd.in/g386tXJw) Image Courtesy: Uber Eats announces you can get almost, almost, anything now on the platform in latest campaign via Special. (2023, January 18). Campaign Brief. https://lnkd.in/gi9DuYas #week4 #mktg5519 #ubereats #advertise

Have you heard of Mobility Media? Uber's latest venture is turning ride-sharing and food delivery services into platforms for digital advertising. This move is expected to bring in a whopping $1 billion this year! Uber is leveraging data on location, travel habits, and trip details to display targeted ads on app screens and digital displays in vehicles. This innovation could potentially reshape traditional advertising channels and marketing strategies. Moreover, it raises the question of how this technology could enhance other aspects of city life. In a world of data and growing privacy concerns, how will they ensure responsible data usage and do you think this will impact traditional advertising channels and overall marketing strategies? Interested in other's thoughts. Learn more about this trend and its implications in the article below. #MobilityMedia #Uber #DigitalAds #SmartCities #AdvertisingInnovation #FutureTech

In my professional journey under the guidance of Omar Badoui Rodríguez, I've gleaned specific and powerful insights: 1. Strength in Serenity: Maintaining composure in challenging situations not only demonstrates leadership but also empowers teams to navigate obstacles with resilience. 2. Hire Right, Trust Wisely: Choosing the right individuals and trusting them to excel in their roles promotes autonomy, boosts morale, and contributes to a high-performing team. 3. Respect for Time: Recognizing and respecting others' time, particularly those in subordinate positions, is a mark of effective leadership. Time management is not just a personal discipline but a reflection of leadership values. 4. Uplift and Encourage: A leader's ability to make others feel good about themselves is a powerful motivator. Encouragement and positive reinforcement create a culture of collaboration and achievement. These (among many others) guide my approach to leadership, fostering a workplace environment conducive to growth and success. Cheers for one of the most human, empathic and smart leaders I've had the privilege to work with!

"Uber may soon ask 'Why are we heading out?' to suggest nearby coffee shops, movies, or bookstores. T-Mobile securing Uber's ad business, will enable real time access to recommendations to the rider, enabling: - Personalised & measureable hit rate calculation - Geo tagged insights & recommendations - Right moment for right sell/ value