Studio Ongarato was engaged to create the placemaking and branding strategy for the project, working alongside the developer and architecture firms UNStudio+Cox. Our approach to placemaking has always been to define and embed an authentic narrative that synthesises architecture, design and the context of the site within the cultural fabric of a city. By carving out a unique market position and a place narrative with appeal to distinct audiences, we are able to realise places of cultural significance and influence. The challenge for STH BNK was to develop a sophisticated strategy that could successfully span residential sales and commercial leasing through to retail campaigns and cultural activations. Positioning STH BNK as a new beating heart for Southbank was essential, as was creating an experience that would improve quality of life for residents and other tenants, neighbouring inhabitants, workers and visitors.With off the plan purchasers evermore discerning and educated, it is imperative that with a mixed use site, a holistic placemaking strategy ties together market, retail, amenity and community. We approached the complexity of blending the parts of STH BNK with a commitment to realising a site that gave back to its context and community. A focus on ongoing programming and place activation was key, to ensure STH BNK would be vital and encapsulate its developer’s vision and market needs into the future. It was through this active placemaking coupled with strong positioning that we have been able to build the STH BNK brand with conviction, creating a groundswell of purchasers.
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We're loving our shiny new look, Made Thought. Thank you to Yatta for bringing the brand to life in this film.