Madhive’s Post

📽 Coming soon! R. Spencer Potts + Tony Safoian, SADA, An Insight company

Yesterday our President Jim Wilson, spoke on the “Disrupting the Media Mix: Generative AI & CTV” panel at the BWG Strategy LLC Tech & Media Conference alongside Jason DeMarco, Calvin Nichols, Navah Hopkins, and David Simon. Jim shared insights on how Madhive is leveraging AI across the entire campaign life cycle, from campaign generation and proposal, to strategy development, insights, and optimizations. Sinclair Inc. Wpromote Moloco Optmyzr

Day 1 of Advertising Week is in the books 🚀 🎤 Our VP of Enterprise Success Aria Began spoke on the #AWNewYork24 panel, "Using Data & Ad Creative Intelligence to Tackle CTV," discussing how advertisers are leveraging new opportunities in the CTV space. 🌟 Thank you to our colleagues and industry experts at Hearst Television Chris Martinez AdImpact Laia Pescetto Nexstar Media Group, Inc. Wil Danielson Clelia Zattoni, Nick Coté, Dan Grillo, Meghan R., Joseph Meloro

Tomorrow, our President Jim Wilson, will be speaking on the "Disrupting the Media Mix: Generative AI & CTV" panel alongside industry leaders at the BWG Strategy LLC Tech & Media Conference. Don't miss it here: https://hubs.li/Q02Sny060

Accelerate auto advertising with CTV 🚗 A local auto dealership partnered with Madhive to assess the effectiveness of their CTV campaign. In the first half of 2024 they achieved 472 in-store visitors, 2.7M+ impressions and 97.8% VCR. Learn how they did it here: https://hubs.li/Q02S1bXn0

🎤 Make sure to stop by the Innovation Stage next week during #AWNEWYORK24 Advertising Week to hear our very own 🌟 VP of Enterprise Success, Aria B., speak on the "Using Data & Ad Creative Intelligence to Tackle CTV" panel.

Madhive is excited to announce our latest partnership with TV audience and insights company, Samba TV, as our preferred partner for ACR audience targeting. This partnership will enrich our local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing behavior and ad exposure. “Being able to understand and help our clients target their ideal consumers across platforms is a critical component to driving optimal business decisions. The partnership between Madhive and Samba can supercharge media buyers’ ability to reach the right audience at the right time on CTV” shares Jonathan Sumber, VP of Digital Sales at Hearst Television. Read more via StreamTV Insider: https://hubs.li/Q02RTHQ40

🎙️ Michael Page, SVP of Digital Ad Sales at Fox Television Stations, shares the intimate details of how he steered the development of Fox FLX, which has proven to be a game-changing product in local media advertising with R. Spencer Potts in Episode 3 of Beyond the numbers. Watch the full podcast here: https://hubs.li/Q02R6W9B0

🔥 Political CTV ad spend is ramping up as we near the election. Our VP of Sales Operations, Clelia Zattoni, shares with AdExchanger, "political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." Read more about how political buyers should warm up to CTV here: https://hubs.li/Q02QtVkf0