How fierce competition in digital channels is reshaping marketing budgets Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly.
With 69% planning on raising their spending, we might be moving towards some unique campaigns ahead.
A clear sign that we can't ignore the importance of online visibility anymore.
This data makes one wonder about the future strategies marketers would have to adopt for continued success.
I wonder how this inflating competition will affect small businesses? Will they be able to keep up?
Would love to know what areas in digital marketing they're prioritizing their spending on?
Interesting to see how high these numbers are. Marketers are definitely feeling the heat.
It's fascinating to see how competition drives innovation and strategic changes in this field, much needed invested growth!
Retail sector always evolving! Just another example of it. Money where mouth is - pouring into digital channels now!
Digital marketing is setting new standards and dictating terms of business. We must adapt!
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5moLooks like a majority of retail executives are gearing up for a tough year ahead in digital marketing.