Madihah Adam’s Post

What are five marketing strategies that retailers spend half of their annual budget on? Learn the best five marketing strategies that retailers invest half of their annual budget on. Link: https://lnkd.in/dfxZXMpv #marketingtips #marketingstrategy

It’s really encouraging to see marketing budgets being revised upwards with such optimism despite the tough times many businesses are experiencing. The IPA (Institute of Practitioners in Advertising) has long recommended that companies avoid cuts to protect their brand identities and hold onto customer loyalty, and it’s promising that many seem to have taken heed. That we’ve seen 11 consecutive months of upwards revisions bodes well heading into the rest of the year, especially with S&P expecting the economy to return to growth in the second half of 2024. There may be some trying months in between, but businesses that keep building their profiles and connecting with customers will stand the best chance at coming out the other side positioned to succeed. You can read the full Q4 2023 IPA-Bellwether report at the link below. Is your company boosting its marketing budget too? https://lnkd.in/epC5-_dY

Whether you are looking at creating a traditional #marketingplan or a multichannel digital marketing plan, this article has something for you. https://lnkd.in/dCh4V9t

ONLINE STRATEGY MONTH: How to pick the perfect partner for your brand's digital journey UK brand #marketingmanagers face the challenge of sourcing and selecting the right #onlinestrategy consultants and partners: the success of a brand’s #digitalpresence can hinge on this critical choice. Here are essential tips to guide marketing managers in making an informed decision, based on input from attendees at the Digital Marketing Solutions Summit... https://lnkd.in/egfJnWEi

Own an E-Commerce brand and not sure whether your team is properly tracking your marketing efforts? KPIs are the key to success and to understanding whether you're seeing ROI on your marketing spend. Leaders: often marketing teams will try multiple tactics and won't properly track their efforts and report on the success or failures. They can only optimize and improve tactics if efforts have been analyzed. Read more about KPIs your marketing team should be tracking and reporting on when promoting your products: https://lnkd.in/gHety8A2

We saved a DTC retailer over $1M annually in their digital marketing program without sacrificing revenue. Here's how...   Background: The client came to us suspecting more could be done to improve their performance marketing (shocking, I know). They were working with a large digital agency at the time and were paying large agency fees for them to manage 2 (yes, two) channels on their behalf. This was a big red flag. We took a look under the hood, and here's what we found.   Agency fees: The client's previous agency charged high fees relative to the value they were providing. "Value" is not just revenue. It's strategy, proactive thinking, truly complementing a client's internal team, etc. Our fees were more aligned with the client's goals and challenges.   Media savings: We completed a full analysis of the client's media spend and found significant opportunity to 1) reduce or re-allocate spend into channels and tactics that were driving results and 2)adjust the media plan to better align with the objectives of the business (it's not always revenue).   Is finding cost efficiencies in a digital marketing program difficult? Not necessarily. At the end of the day, it came down to misalignment between the client's business objectives and how the digital marketing program supported those objectives. This often leads to overspend in the wrong channels/tactics, leveraging the wrong KPIs/measurement, etc.   Telling a client you can save them a ton of money is great. But that's a temporary solution. The long-term value is in understanding the business and tailoring marketing solutions that ladder up to *business* KPIs. This is what fuels long-term growth.   Is your digital marketing program delivering the results you expect? If not, I'd love to chat and see how we can help. Leave a comment below or send me a DM! #digitalmarketing #consulting #growthmarketing

According to Gartner's recent CMO Report, marketing budgets are shrinking across industries. In my opinion, this is the perfect opportunity to steamline and reprioritize your digital and marketing strategies. https://lnkd.in/e9ZXEBJZ

Shame to see the stats on how many brands see marketing purely as cost!!! In my opinion this happens when a business erodes marketing purely to a comms channel vs understanding the wider impact and value that it can add to a business across better pricing, product etc etc Even marketing channels can add value way beyond their activation. For example i'm very interested to start seeing examples within Retail Media where brands truly start leveraging its potential to as a new form of R&D. testing potential product fit or even testing pricing elasticity - so much more than just a onsite or offsite digital media!!!!!!!!!!!!!! #retailmedia #marketing #ecommerce #growth https://lnkd.in/eT4YaBfe

[MKTG3104] With the rise of digital trends and technological innovation, online marketing tactics are being adjusted to reach sales goals and grow brand awareness. This is a recent article that highlights the importance of planning and developing a Digital Marketing Strategy in 2024: https://lnkd.in/gWjpbqhM

🚀 Hold Off on Marketing Spend Until Distribution is Dialled In In the fast-paced world of FMCG/CPG, launching your startup with a bang is tempting. 👇 But here’s a provocative thought: hold off on that marketing spend until you've got your distribution strategy locked down. What is my point? Before you pour money into marketing, make sure your distribution channels are rock-solid. Because, frankly, no amount of marketing spend can compensate for a product that's hard to find. Why does it matter to the reader? Many believe that a splashy marketing campaign will solve all early sales challenges. However, if your product isn’t accessible, no clever ad or catchy tagline will help. Initial marketing efforts should be laser-focused on supporting your distributors and retailers, reinforcing the supply chain from the inside out. How can my insight be applied? 1️⃣ Map Your Distribution First: Identify and secure distribution channels that align with your target market's purchasing persona’s. 2️⃣ Support Your Vendors: Once distribution is set, tailor your marketing efforts to support your vendors (in-store promotions, joint marketing efforts, or campaigns designed to drive traffic to points of sale) 3️⃣ Monitor and Adapt: Use the initial consumer response at these points of sale to gather data and refine your marketing strategies. Don't just spend on marketing — invest in it wisely. Align your marketing spend with a well-thought-out distribution strategy to truly amplify your brand's launch. Hit the 👍 if you like/agree --- Enjoyed this? Repost ♻️ if you find it useful  Comment 🗣️ to start a conversation Follow me, hit the 🔔 Matthew Kelly  You'll get notified on my next post See Insights on #strategy #ecommerce #Marketing