Madison Reed’s Post

Gen Z is telling us loud and clear: they want to connect with brands that prioritize values and transparency. Brands like Pinkie, Inc. stand out as a shining example of listening and taking action to meet these expectations. Our VP of Health Care Insights, Meaghan Hafner, shares her view on why prioritizing the unique needs of our younger generation is vital. Check it out here 👉 https://lnkd.in/gz8JE2af #genz #humancentricity #dowhatmatters

🌟 Dive into the fascinating journey of Alex Friedman and her game-changing impact on the direct-to-consumer industry! Our article explores how she built a big-time empire through innovative strategies focused on tampons. Discover the secrets behind her success and gain insights into the evolving DTC landscape. Click the link to uncover this inspiring story! #DTCSuccess #InnovationStory ✨

As marketers, we all make mistakes, but some mistakes are bigger than others. Speaking of which, do you remember the ‘body positivity’ Dove campaign? Back in 2017, Dove came out with a limited-edition line of body wash in the U.K. that was supposed to celebrate how people come in all shapes and sizes. The idea was there, but the execution was not so great. They decided to create different body wash bottles shaped in different body sizes for women, but this faced backlash quickly. I mean, was the buyer supposed to purchase the bottle based on what they think they look like? #MarketingFails #DigitalMarketing #DoveBodyWash #BodyPositivity #MarketingTips 

Kelly Murphy, GM at LOLA - mylola.com with some really great takeaways for brands hoping to drive retention. Something I loved about this keynote was how Kelly thinks about the long view of testing, specifically impact on capital-b Brand. As a brand that sells feminine hygiene and sexual wellness products, Kelly explains that you can’t take only a conversion-driving short view on selling e.g. a vibrator alongside your other products. It’s refreshing to hear a marketing executive say “we don’t totally know yet” the results of that experiment, because brand impact can be harder to pin down in the near term. h/t Jen Gray of Recharge and GROW

💥 The implosion of the ‘cores’ #TuesdayThought From Normcore to Cottagecore, microtrends promised individuality but have delivered the opposite. Journalist Maria Mitko from Harbingers Magazine highlights how consumers are growing weary of the relentless chase to update wardrobes, possessions, and lifestyles- only to end up looking like everyone else. This rush to belong to a tribe is stripping away uniqueness and driving overconsumption, with fleeting trends taking a toll on the environment. So, what’s the impact on creativity? Rather than fueling this never-ending cycle, brands could focus on celebrating true individuality and encourage us all to ditch the ‘core.’ Could this be a trigger point for an anti-Black Friday campaign this year? 👉🏼 Read this article #Sustainability #Individuality #Microtrends #Creative #CreativeCampaign

Explore the thriving landscape of the beauty industry! Discover the top 25 fastest-growing DTC beauty brands and the metrics shaping their success. Download the free @Charm.io report now: https://hubs.ly/Q02x8Jc00 #BeautyIndustry #DTCBeauty #BeautyBrands #DTCTrends

𝗪𝗵𝗲𝗿𝗲'𝘀 𝗕𝗼𝗼𝗺𝗲𝗿 𝗠𝗮𝗸𝗲𝘂𝗽 𝗪𝗵𝗲𝗻 𝗪𝗲 𝗡𝗲𝗲𝗱 𝗜𝘁? — In an era of billion-dollar makeup brands — $5M in annual revenue — is marketing makeup directly to older women simply not worth it? Or... has it just never been done yet in a big, splashy, “let’s throw some real money behind this” way? With 72% (and climbing) of the nation's wealth owned by Americans 55+, we're leaning towards the latter. See our full analysis: ➡️ https://lnkd.in/esN4Qfd8 #ShoppingAndTheRetailIndustry #RetailNews #BeautyIndustry Dana Wood

📄 A new research study from Kantar found that men are starting to care more about their appearance, driven by an aim to please others, while women are interested in beauty brands because looking their best makes them feel good about themselves. 🤩 👀 Get a sneak peek of innovative beauty products to satisfy all the different consumer motivations driving purchases in the #NACDSTSE Market Exchange. You can use the Market Exchange to find partners, save products, book appointments, and more. Get started: https://lnkd.in/etTFxdHv

What are the fastest-growing beauty brands doing right? Get the secrets to their success in this free report with data from @Charm.io. Learn about their monthly traffic, social followings, ad growth and more. https://lnkd.in/ekFsYttj #beautyindustry #dtcbeauty #beautybrands #dtctrends Charm.io

Still Bullish on Beauty. Ulta Beauty Dave Kimbell's earnings call comments confirm a broader slowdown in beauty in 2024, while signaling a shift in consumer spending from prestige to mass. In this environment, businesses that adopt more data-driven, consumer-centric strategies will be able to innovate and adapt more effectively by leveraging insights gained from consumer behavior. Thanks to Rachel Brown and Beauty Independent for including me here. #beauty #beautybusiness #beautyindustry