Madwire®’s Post

112k people saw this Ad and said: "Nah uh, this is dog sh*t" Here is my learning from this Ad I ran for about a week with a low budget. 1. Show don't tell, I should have made the Ad with the notebook in my hand or simply using it. 2. People don't care about me; I should have gotten a popular face they care about they would've cared. 3. I didn't run the campaign long enough to get much data to see what went wrong. On average 1-5% of people visit the website after seeing an Ad, and from that another 1-5% end up buying. If your offer is good.

Ping pong + smoking = One BIG idea One powerful message One simple action Use this as an inspiration for your advertisement ideas

What's a creative advert! Yet, we need to further understand smokers' psychology before thinking about any innovative idea to execute the message. Do smokers know smoking is detrimental to their health and is killing their lungs? Yes, they know. But why don't they quit smoking? My hypothesis is smokers always have excuses for their smoking habit such as anxiety, stress, etc. These excuses ease their minds and make them feel better when they smoke as they assume they make a good trade-off between lung disease and mental well-being => The root cause of smoking lies in people's attitudes towards it, not in the way the adverts are executed. I have just already used the cognitive dissonance to explain my hypothesis. We feel uncomfortable when there is a gap between our attitudes and actual behaviours. Undoubtedly, smokers experience this dissonance so they always find excuses for smoking to feel better. Hence, I think adverts focusing on the consequences of smoking are no longer effective. Instead, we should delve into the excuses that smokers often have and help them quit smoking by addressing all their excuses in alternative ways.

I love spooky things, and October is the celebration of spooky. In true #Halloween spirit, I present the scares of digital marketing! 1. Ghost Traffic Ever get visits to your site, but they vanish without a trace?    2. The Web of Algorithms The algorithms keep changing, trapping you in their twists and turns. 3. Masked Competition Competitors are moving in the shadows, constantly changing their tactics.    4. Draining Budgets: Marketing budget can be a vampire if you don’t keep them in check. 5. Lightning-Fast Trends If you're not fast enough to catch them, they’re gone, leaving your content buried in the crypt of outdated ideas. You cannot just use tricks to survive this, you need a full bag of treats (values)! PS: Who else love Halloween!

Each year since I have been a marketing major, I have done the most engaging thing - rank the quality of Super Bowl ads. For anyone outside of a strategic communication, marketing, or similar profession, this seems odd. My roommates joke about how I should be watching the actual game, and that, if they hear "target market" or, "proper segmentation" during a football game again they may have to kick me out of our living room. But, in all weird transparency, I love doing this. It is my favorite pastime - seeing how brands choose to market themselves and their products, for a hefty price tag of $7 million for 30 seconds of fame. It gives me a chance to utilize my marketing knowledge in class and apply this to the real world. I'm so grateful to have a profession I am not only passionate about but find enjoyment in - even when it is met with confusion. So, cheers! To all the marketing professionals, the ad-lovers, and those who would rather just skip past the ads. If you are curious as to the official ranking of the ads, I encourage you to check this out. https://lnkd.in/eMxu6Vas

In our work, we strive to demonstrate that the brands we work on are inclusive as possible. However, as an industry, how can we be more inclusive? Especially to aspects of diversity that can be masked and misunderstood. #diversity #marketing #inclusion #inclusionmatters #class #classmatters

Are we meeting at AdWeek, CIMM or NAB this week to talk things media measurement? Let’s connect! #AWNewYork24

Here are the 5 best Christmas ads of all time. Which one do you like the most? Comment down 👇 👇 Follow Harsh Gupta for more! #marketingstrategy #adstrategy #christmas #cfbr #brandidentity

Today's athletic director MUST be a marketer. And any great marketer knows the importance of "telling your story." In business, successful brands craft a narrative that reflects their product, values, and connects emotionally with their audience. The same applies to high school athletics. Why is this so important? Today, anyone with a phone has a voice. If you don’t actively shape the message around your program, someone else will. And that message may not be so pretty (or accurate). I work with thousands of ADs across the country. The VAST majority of them do incredible work - as do their coaches. But, that's not always the narrative. In our click-bait & highly politicized culture - it's often the one negative story that becomes the story. Controlling the narrative isn’t about manipulating the truth. It’s about showcasing what makes your program unique and deserving of attention. It's pulling the curtains back on all the amazing work you are doing - and that your community is likely not aware of. Are your athletes engaged in community service? Is there a senior breaking records or showing exceptional leadership? Did a program overcome obstacles to have a successful season? These stories are what make your program stand out. They drown out the negative with the positive - helping build trust and shape positive public perception over time. Colin Fegeley (North Carolina AD of the Year & former President of the North Carolina AD Association) does a fantastic job of telling the story of his athletic department at Green Level High School. He was recently featured on ADInsider's Digital Marketing Series because of the success of his monthly athletic department newsletter: Swamp Stories. Check him out in the clip below, talking about the importance of telling your program's story. And for the ADs out there: watch the full episode to learn a ton more about the "how"(link to watch is in the comments). Lots of practical info that you can take and apply at your program. Every AD in the country needs to hear this message! ⬇ ⬇ ⬇

🎃 5 Halloween Marketing Ideas for Real Estate Teams! Halloween is the perfect opportunity for real estate teams to show their creative side, connect with their community, and build brand awareness. But it’s not just about costumes and candy—it’s about building relationships with homeowners who could be your next clients. 🎯 Why now? ·       Halloween marketing stands out in a crowded market, helping your team build stronger community connections. ·       This season often prompts people to reflect on changes—perfect timing for a real estate conversation! 👻And with the Scout Halloween Campaign, your team can send customized, automated emails that grab attention and start conversations. Our template is tailored to help you capture leads and create opportunities without the heavy lifting. Ready to get creative? 🧙♀️ Check out our latest blog: https://lnkd.in/dTxdUiR4 Drew Fabrikant