Superberries/Mae's Health & Wellness/Westin Foods’ Post

How to unlock extra pre-paid revenue using national days! 🎯 We all know how important it is to leverage key dates like Black Friday and Christmas—but what about those often forgotten opportunities in the calendar? National days are a great way to engage customers and offer tailored promotions on your Toggle shop! 💡 Here are a few to mark on your calendar: 🍝 25th October – World Pasta Day: Bring in the experiences, do you have a pasta-making masterclass available or maybe a tasting set menu on offer? 🍮 9th November – British Pudding Day: Inns, we're looking at you, perhaps you can team up with Airship to offer a free pudding via Toggle gift card? ☕ 23rd November – National Espresso Day: A coffee-themed product on your shop would be the perfect way to make your brand giftable and allow your customers to treat the caffeine lovers in their lives. National days are the perfect opportunity to boost your sales and encourage visits. For more ideas on using these days in your strategy, head over to our blog for a full list of key events ➡️ https://lnkd.in/g6AYbVKh

A surprisingly effective way to build a customer base. This is about Total Wine & More. (known as America's Wine Superstore®). Some facts about Total Wine & More: ↳Revenues in excess of $6bn. ↳Largest alcohol retailer in USA. ↳Sells wine, spirits, beer, and more. ↳Also sells glassware, accessories, etc. ↳Operates 260+ superstores in 28 states. ↳Each store is 20,000 to 25,000 square feet. ↳Over 8000 wines, 3500 spirits, and 2500 beers. In 2005, Total Wine opened its first store in Tampa. Before opening, they sent out 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 $50 gift cards. ↳Free $50 gift cards. ↳Via postal mail. ↳As in USPS. They sent these physical gift cards: ↳To 1000s of people. ↳And 100s of businesses. ↳In multiple zip codes in Tampa. As an introduction to the brand. Upon opening: ↳They were inundated. ↳1000s of people showed up. ↳At their newly opened store in Tampa. I also went. I used the $50 gift card. I still go to Total Wine 19 years later. I've spent 1000s of dollars at their stores. I only shop at Total Wine for adult beverages. I know other people who are equally loyal to the brand. Was the $50 gift card an effective investment? Let me know in the comments below. ♻️ Repost if you found this helpful. ----------------- PS - Follow me, Rajeev Ratra, for actionable insights about marketing, AI, and entrepreneurship.

❗🥃 Whisk(e)y Enthusiasts - I need your help! Have you ever thought about how the color of a bottle label as well as the design impact your perception on the whisky's flavor? I'm on a mission to better understand our current sensory expectations generated by colors of whisky labels and I'd love your insights. This survey will take approximately 12-15 minutes to complete (and you'll be entered to win 1 of 5 gift cards by completing it). Take the survey here: https://lnkd.in/gk4StTrn #whisky #whiskey #whiskysurvey #marketresearch #marketinsights #sensorymarketing

Are you a Proteintech customer? 💙 Share your product feedback with the research community and receive a $25 Amazon gift card or discount on your next order. Different products are better suited to different applications and tissues. Sharing your insight online gives other scientists an indication into how the antibody performed in various applications and tissues before making a purchase. Write a review here: https://lnkd.in/eesT8y4X *Terms and conditions apply. #CustomerFeedback #Rewards4Reviews

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬𝟬 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘀𝗶𝘁𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦 I was looking at the top 100 growing sites in the US and I was intrigued at what they're doing right to make themselves grow so much, and also look at some opportunities for further growth. First up; Licorice.com + 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 ✅ - recommendations from Oprah and 212k reviews on the homepage makes me think these guys know their licorice - I've tested "lozenge" type exposed navigation. This looks like a good version of it to help visitors get to their ideal product quicker - I love the progress bar showing how much more people need to spend to get to their gift card. The tangible gift card in the cart once you hit the threshold is also great ? 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 🌱 - Nutritional information is great as an alternate product image, but let's be honest; you're eating licorice, not a smoothie. You don't really care about the nutrition. I'd look to add in an alternate product image: perhaps one that shows how much you get in a tube (if it's a lot 😀 ), and/or another that excerpts a review to read. We know visitors always look at product images, how can we improve the sales conversation by showing something convincing. - The product page has typos ("Ausralian"), the cross sell is out of stock (we can't sell them something out of stock). The sampler pack has a price, but nothing that says; "6lbs of licorice, save 33%". It's hard to buy something when you don't know what you're getting, and easier when its discounted (everyone loves a deal) - Everyone also wants to know how much you're charging me to deliver my package. But there is no delivery pricing on the product page, none on the cart and I have to fill in my address to find it on the checkout page (and $10 flat shipping is a pretty good deal!). Messaging delivery on the product page helps people not abandon because they don't know shipping costs. ⚠ as with any review these insights could all be BS 😀 . I'd need to do some research with their audience to understand what their issues are, but these are patterns that I've noted on other sites.

If your restaurant isn't building a huge list and blasting it to sell things throughout the year, like gift cards, you're missing out on tons of fresh revenue. One of our Sports Bar clients in St. Louis, generated $27,260 in gift card sales directly related to our campaigns. (see screenshot) What would an extra $27k during all the holidays mean for your restaurant? Christmas, Valentine's, Thanksgiving, new menu items, events... There are so many ways to make money from building contact lists, then communicating with it regularly to upsell and drive repeat visits.

Transaction-based promotions are still showing generating a great effect on sales and Loyalty if executed as part of a broader and strategic D2C plan. And the Basket Data Brands can collect with Snipp OCR-based and ML supported PaaS to scan receipts, are generating the gold mine for understanding end-consumers behaviour

Let’s Play A Game! If you get all of these answers right, you will win a Starbucks gift card! Put your answers to my questions in the comments below.  1. What is my number 1 top priority in my company Pest control Plus? 2. True or False: We use a k9 to sniff out bed bugs? 3. Choose the correct answer: Our services include: 1) Bed bug removal 2) Rodent removal  3) Roaches removal 4) Termites removal 5) All of the above 4. Where is Pest Control Plus located? 1) USA 2) Ontario 3) Europe 5. How long does it take us to work out your problem? 6. When did I open Pest Control Plus? 7. What are we at Pest Control Plus best known for? Leave all your answers down below! I hope you enjoyed playing this game just as much as I did! If you answer all the questions correctly, you will receive a Starbucks gift card! #starbucks #gameday #pestcontrol

The Power of "FREE" 🆓 The well-known Hershey’s-Lindt experiment, conducted by Dan Ariely, author of Predictably Irrational, offers a fascinating insight into consumer behaviour. The context was straightforward. Participants were presented with a choice between two chocolates: 🍫 - Hershey’s Kisses (affordable, everyday chocolate) - Lindt Truffle (high-end, expensive Swiss chocolate) The catch? They could only pick one. The pricing was set as follows: - Hershey’s Kisses for 1 cent (discounted from 2 cents) - Lindt Truffle for 15 cents (discounted from 30 cents) Which do you think was more popular? Many participants approached this logically. They compared both price and quality and the majority - over 73% - opted for the Lindt Truffle, recognizing the great value it offered. Then came part two of the experiment. The prices were dropped by 1 cent for both chocolates: - Hershey’s Kisses were now FREE - Lindt Truffle was 14 cents What do you think happened next? A surprising shift! Only 31% of participants chose the Lindt Truffle, while the overwhelming majority went for the free Hershey’s Kisses. So, what changed? When something is offered for free, it creates a powerful emotional pull. Suddenly, any concerns about cost or quality seem irrelevant. Free eliminates the fear of losing out, making it feel like the best deal, even when it’s not. Our rational thinking goes out the window as we rush to grab something risk-free. Now, consider this: Imagine you're given two choices: - A KES 1,000 Naivas gift card for free - A KES 2,000 Naivas gift card for 500 shillings Which one would you pick? If you went for the free option, you’re not alone—it’s the same thinking that led people to choose the free Hershey’s Kisses. But on closer inspection, the KES 2,000 card (at a cost of 500 shillings) offers a much better deal - KES 1,500 in savings compared to KES 1,000 from the free option. Can you see how the allure of “FREE” sway our decisions, even when it’s not the best choice?

Your subscribers' inboxes are about to be flooded with holiday marketing emails… so how will yours stand out? 👀 Here’s a look at how some top brands are doing it: 🥞 Kodiak Cakes: They create urgency without being pushy. A quick reminder about limited-time offers, plus some fun recipes to try with their products. 😎 Blenders Eyewear: Blenders had their customers covered with a shopping checklist—save items, mark the calendar, and sign up for texts. A simple way to build excitement and keep them in the loop. 💅 Revel Nail: They kept it personal with a Thanksgiving note, thanking customers and inviting them to a post-holiday event. It's thoughtful and helps keep that connection going. 🌱 Territorial Seed Company: Their BOGO gift card offer was a win—buy $50, get $10. With both physical and digital options, they made gift-giving easy. Want to see these strategies in action? Swipe through the carousel and find more examples in the comments. Let us know which one you're loving most!👇