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Maggie Bowles’ Post
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My first time on a billboard !!!! So sweet that is was photographed by my wonderful Russell Petiot + Bujou Studios ❣️
Yes-Ska. 🤠 SKA Thermal Spa x Bujou Studios. Stampede. 2024. Digital Campaign.
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Some cool inspiration for taking your brand from following trends, to setting them through a 'Brands as Art' strategy:
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"We have nothing to post", "We've done that already", and "Let's try something new" shouldn't be the topic of your weekly marketing call. From my experience at Bujou Studios, brands that struggle to 'figure out what to post' aren't lacking in social media execution - but in brand identity. One of my favourite evolutions in marketing is the 'Brands as Art' where the content strategy is about creating the most stunning collection of visual art aligned with a brand's story/feeling/intangible cool factor. They turn their stores into art installations. They simulate publications made of only their favourite chair designs. They sculpt their product out of clay and then smash it. These are the brands that never run out of things to post. They don't need a new sale or promotion, they don't need to be on the latest trend, because they are the ones setting the trends. Cost is ALWAYS the first thing people come at their idea for - and although, yes, creating an ongoing stream of original art can be expensive - there are so many ways to approach this strategy that don't require crazy costs [and, in my opinion, with this strategy you are way more likely to make those costs back]. Your cheat sheet for brands that excel at this strategy: JACQUEMUS, @eatcops Donuts, Aritzia. What do you think?!
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What makes editorial photography different from lifestyle? or product? or just 'commercial' photography??? Bujou Studios damn well knows. Here's our breakdown of what it is, how it's produced and some of my fav editorial works produced by Bujou!
"Make it more editorial"... OK, but what does that mean?! We've got you covered. Here's the #BujouGuide to #WhatisEditorialPhotography: Read it here: https://lnkd.in/emu8MbiP
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This project has been hands down one of my favourite creative pursuits - so proud of what the Bujou Studios team created for Figgy + JSM !!
IN THE MAKING: Japanese Scalp Massage (JSM). The golden era of scalp care has arrived. Because we just wrapped Japanese Scalp Massage's re-brand -- Hello, JSM 👋. With the goal to be the "Kim K of Scalps", Founder, Figgy Gashi, needed a brand identity that oozed refinment, luxury and one editorial master-piece after the other. Over the last 2 months, the Bujou Studios team developed and launched the new brand identity - and if we do say so ourselves - we hit the nail on the head for "one editorial master-piece after the other". In this new era, your scalp get gifted with luxurious care that's only matched by the results (and maybe the photography... 😉 ). Discover the new era of scalp care with JSM at https://lnkd.in/gXC3TnCB Visual Brand Design + Brand Strategy | Campaign Production [Photography + Videography] | Social Media Marketing | Public Relations | Website Design | Casting. Created, captured + communicated by the Bujou Studios Team. xx Maggie Bowles, Shaina Kyluik, Clare Howard, Olivia Roest + Livia Miller.
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I’ve been told I don’t share enough of my work… so here’s an assortment of me on both sides of the 📸
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