Magnet Media, Inc.’s Post

Female athletes are proving to tip the scale… Driving higher engagement on their own social accounts over their teams. Brands take note: It's time to get behind women's sports. Here's why. You only have to look as far as the record-breaking viewership for the 2023 FIFA Women's World Cup to see this seismic shift taking place in real-time. And about time. In fact, female athletes like Mary Earps are frequently outshining their clubs on social media in women's soccer. On TikTok, for example, these athletes are outperforming their clubs by 11.7x. Mary Earps alone generates $39K in potential value on TikTok – per post. This rise presents a golden opportunity for brands to connect with passionate audiences with female athlete partnerships. Read our full analysis of the market in women's sports, to find out how and why your brand should start backing the rise of women's sports: https://hubs.la/Q02NQLDV0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

NEW women’s sports data highlighted on 🎙️The Business Case For Women’s Sports, presented by Ally! In episode 66, Caroline interviews Vered Koren - an AVP at Wasserman. In the last few months, Vered and the team at The Collective at Wasserman have been busy at work publishing game-changing women’s sports research. This summer, the team published a report called “The New Economy of Sport – The Unparalleled Value of Professional Women Athletes” which contained incredible insights around the economic and social value associated with investing in women athletes. The #GOAL of the report is to give commercial partners all the rationale needed for driving significant impact through alignment with women athletes. The key takeaways include: 📲 Women athletes drive 2x more engagement on social media than men athletes. 🛒 Fans of women's sports are 54% more aware of brand sponsors and are 45% more likely to consider or purchase from a brand sponsor compared to men's sports. In this episode, listen to Vered and Caroline discuss the findings of the full report, and make the business case for why brands should sponsor women athletes.⚡ 🎧 Listen now: https://lnkd.in/gaZVtGc2 #womenssports #sportsbiz #sportsbusiness #sportsdata #sportsmedia #sportspodcast #watchtochange #linkedinsports

Did you SEE the game Caitlin Clark had the other day?! More people than ever are answering “yes.” From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brands. The 2024 NCAA Women’s basketball final brought in 18.7 million viewers, media coverage of women’s sports overall has tripled in 5 years and sponsorship deals with women athletes have grown 20% year-over-year. Learn how to harness this transformation in a meaningful way for your brand at TOMORROW’s webinar Women in Sports: The Force of Change. Get the latest data and trends on women and sports, including some of our new deep-dive research into attitudes and behaviors across race, ethnicity, Gen Z, Millennials and more. Hear from Rebekkah Lamar Brunson, Jana Gauthier and Zekeera Belton on insights, trends and the future–so brands can learn how to build these insights into relevant advertising, sponsorships and brand experiences. Register now: https://lnkd.in/eF7Upe8V #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #businessimpact #purchaseintent #revenuegrowth #womeninsports

7 Trends in 7 Days: Here comes the money: Women's sports monetizes through digital In 2023, women's sport witnessed exclusive investments and a groundbreaking media rights deal, setting the stage for tangible financial gains. Stephanie Bulfin breaks down why it's time to recognize the independent value of women's sports and develop tailored strategies and innovative content packages that resonate with target audiences. With an already highly engaged and digitally-savvy audience, leveraging digital platforms and partnerships with streaming services can allow rightsholders to engage fans on a global scale. Women's sports are set to soar with increased investment from brands seeking to target an ever-growing and dedicated audience. Read the full 2024 Digital Trends Report here https://bit.ly/3NoIUKG #IMGDigitalTrends #DigitalTrends #Innovation #Sportsbusiness

If you didn't get a chance to read our full digital trends report, here's a summary on the women's sports trend Lenka and I wrote 👇 would be great to hear everyone's thoughts on it. As always, I'll talk about women's sports for a long time! #womenssports #digitaltrends

Women's sports is worth the investment. 👏 Martin Blich sat down with SHE Media's Samantha Skey to discuss the creation of GroupM's dedicated women's sports marketplace. For many years, there has been disparity between men’s and women’s sports advertising, but today there are increased opportunities across women’s sports. We hope GroupM's commitment will help brands execute a more holistic investment strategy centered around audience, while increasing overall sports advertising https://lnkd.in/eRvK7t2G

On the last #trailblazingtuesday of 2023, let's take a trip down memory lane. Back in 1999 I started my career in digital advertising sales. I remember a television salesperson tell me "no one is going to buy a digital rectangle (we called them SKYSCRAPERS back in the day!) instead of a :30 second spot." Well, today digital media makes up 74.6% of the total US media spend. I use this analogy often when talking about the growth trajectory of women's sports. The global sports ecosystem is currently pegged at about $512B with the women's sports industry projected to be $1.28B in 2024 per Deloitte. Some may look at these stats as progress being made, but yet still a huge uphill climb, at Trailblazing Sports Group we look at the business of women's sports the same way I did 25 years ago selling "rectangles" on the worldwide web - with tremendous optimism, potential for creativity, and an opportunity for brands to break through in a way that hasn't been done before in sports. Here's to blazing trails together in 2024 and a giant thank you to all our partners who are fueling the growth of women's sports with us! 📈🔥💥 #trailblazing #2024 #womensports #sportsbiz

“[The rise in women sports coverage] is amazing and yes, it’s triple where we have been before, but it is only 15 percent.” Shelley Pisarra, EVP, Global Insights, spoke to PBS NewsHour about the growth of women’s sports coverage — growing from 4 percent to 15 percent over the last four years — and the fandom pushing them to gain more attention among enthusiasts and the media. Watch the full segment here: https://lnkd.in/edWHcpRV. 

So inspiring to see the growth of women's sports! According to a recent report, one in three sports fans follow a women's sports team or female athlete. And it's not just any fans, but Gen Z and millennial sports fans, as well as diverse audiences, who are driving this growth. The report also shows that 29% of sports fans are following women's sports more now than they were five years ago. Congratulations to all the amazing athletes, including Caitlin, Cameron, Kamilla, and those who turned pro this week, on their journey to making a living doing what they love. #WomensSports #SportsFans #Athletes #DiversityAndInclusion #SiriusXM #streaming #audioadvertising #audioads #advertisingindustry #datadrivenmarketing #audienceengagement #marketingstrategy

📊🚀 Unlocking Potential - What I Learnt From The 2024 Women’s Sports Report… The newly released 2024 Women's Sports Report from Sports Business offers compelling insights into the rapid growth of women's sports. Some interesting stats include… 🔥 Viewership Surge: Women’s sports events saw a **30% increase** in viewership over the past year. 🔥Investment Boom: Sponsorship revenues for women’s leagues have **risen by 25%** signaling strong business interest. 🔥Fan Engagement: Engagement on social media platforms has skyrocketed, with **40% of sports fans** now actively following women's sports. These statistics highlight not only the increasing popularity but also the significant opportunities within the women's sports sector. As we continue to advocate for greater visibility and investment, the future looks bright for female athletes! #womenssport #businessofsport #400 #growthofwomenssport