Magnifi’s Post

Big emotion! How much does your sport talk about Love? We’ve now developed Content Budgets for sports that help them better understand and prioritize the conversations they are having with audiences based on 6 streams, 20 content themes and 125 keywords. From a sample of 20 sports, we can see here what percentage of published content mentioned various emotional drivers. Super interesting to compare and contrast how much sports administrators talks about a keyword vs their community clubs. Get in touch if you’d like to better understand what your sport is (and isn’t) talking about.

🚀 Exciting News! 🚀 Our 2024 report, "𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙛𝙤𝙧 𝙎𝙥𝙤𝙧𝙩𝙨 𝙈𝙚𝙙𝙞𝙖 𝘽𝙧𝙖𝙣𝙙𝙨", is now available! 👉 Enhance your social media game with this comprehensive, free guide. Inside, you'll find over 10 best practices and 60+ content examples from leading sports media brands. Discover new strategies and elevate your content! Download your copy here 👉 https://lnkd.in/es6Q99_b Thanks for the great work Claudia & Esteban 👊 #SocialMedia #SportsMedia #DigitalMarketing #ContentStrategy #SocialMediaTips #SportsBrands #MarketingGuide

Big emotion! How much does your sport talk about Love? We’ve now developed Content Budgets for sports that help them better understand and prioritize the conversations they are having with audiences based on 6 streams, 20 content themes and 125 keywords. From a sample of 20 sports, we can see here what percentage of published content mentioned various emotional drivers. Super interesting to compare and contrast how much sports administrators talks about a keyword vs their community clubs. Get in touch if you’d like to better understand what your sport is (and isn’t) talking about.

Now that we have your attention 👀 Learn how to capture YOUR audience's attention with Richard C. Yeakley at the Government Social Media Conference! In an intermediate breakout session titled OnlyFans for #SocialGov (And the Science of Capturing Audience Attention), dive into these questions.... - Do clickbait titles work? - Why do we love the sound of our own name? - What colors catch the eye the most? -Why are questions and lists so dadgum compelling? Every day we are bombarded with up to 10,000 advertisements, so how do #socialgovs break through the noise to capture and hold our audience’s attention? Attendees will leave feeling empowered knowing that through the application of some simple psychological tricks - like personalization, newsjacking, interactive content, creating a hook, and color theory - they can turbocharge their content to make a lasting impact. Only virtual tickets are still available for GSMCON2024 which runs April 16-18. Get your ticket today and join more than 1,000 other communicators at the largest social media conference for government! #GSMCON2024 #SocialMediaTraining #SocialMediaManagement

What’s new in social and how can it be applied in sport? 📲 Staying ahead in the social game means keeping up with the latest features and tools 💡 Below we’ve summarised the latest social channel updates from August 👇 Whether you’re in sports marketing, competing in sport, or just an avid sports fan, these updates bring something exciting to everyone 🤝 #SocialMedia #Agency #Content #Updates

😱 4000 posts a week! Modern Fan Engagement: ⚽ Juventus Football Club's Approach to Digital Marketing Mike Armstrong discusses the challenges of posting content across their ecosystem over 4 thousand times a week, highlighting the potential for both great success and errors. He mentions the creation of the Juventus Creator Lab and the development of new competencies in content production. The focus is on building strong, specialized teams for different channels, embedding creators that are native and experts in each platform. Dave Lipp Mark Gilbert Paola Marinone Marco Castellaneta #DigitalMarketing #FanEngagement #InfluencerMarketing #ContentProduction #SocialMediaInfluencers #AudienceEngagement #Storytelling #DigitalContent #FanConsumption

The way fans consume sports is changing rapidly (think Gen Z and "sports-adjacent content"). Advertisers need to adapt! Our latest blog post explores key trends discussed by our "The New Sports Fan: How Brands Can Reach Today's Sports Audiences" panel at last months's Cannes Lions! If you missed this discussion at Cannes, read the full blog post for insights and a full recap: https://lnkd.in/endy_K4G #CannesLions2024 #InfillionAtCannes #sportsmarketing #fandom #genz

You know the feeling, that never-ending to-do list of sports content that just keeps growing. It's tiring, we know! Engaging today's fans requires a constant stream of fresh content, and it can be overwhelming. But what if you could streamline your workflows, automate highlights, and empower your team to focus on what truly matters? Ditch the content creation scramble and focus on crafting stellar content that keeps your audience glued to their screens. Learn how to dominate the digital sports game! Link in the comments ⬇️ #Engines365 #AllAboutSports #AllAboutTech #FanEngagement