We had dinner at L'Entrecôte in London last night… and their formula is the secret to success.
They had no menus.
They had no wait (even though the place was bustling like a Parisian cafe).
They only asked one question: “Do you want your steak medium or rare?”
As they served us some of the best steak we’ve ever had 10 minutes later (and we live in Texas ya’ll), Maxfield and I took away 3 lessons worth sharing:
1️⃣ Do ONE THING exceptionally well.
They only do steak frites. And they only do it medium or rare. They don’t do it well done or medium rare. They eliminated options, removed the analysis paralysis for their customers and offered one thing exceptionally well.
2️⃣ Add your own SECRET SAUCE.
They’re not just a steak frites restaurant, they have a secret & special gravy that’s served with every steak. And let me tell you, it was so good we spent the night squeezing a few ingredients out of the waitress.
3️⃣ Underpromise and OVERDELIVER.
After we finished our plates, Max and I looked at each other and went, “Let’s order another small side of steak.” Only moments later, the waitress came back as if she had telepathically read our minds to serve us a second helping. They portioned it out unexpectedly which made us feel like they were giving us more value than we paid for.
The formula:
One thing + secret sauce + overdeliver unexpected value = unforgettable experience.
Do these 3 things in your business and you’ll have a revolving doors of repeating and new customers.
Do it with love and you will be unforgettable too.
It’s that simple ❤️
#sales #strategy #communication #entrepreneurship #leadership
sales at Reiser
1moThat’s amazing and wonderful news. See how Reiser can help with cookies and filling