🎬 It’s Friday, which means Netflix and chill 😎🍿 My first blog post (a very short read) discusses an innovative trend that's revitalizing the movie theater experience: door dashing snacks straight to your door! 🚪🍬 I also share insights on the evolving landscape of movie theaters post-pandemic, including how industry giants are adapting to stay relevant. 📈 From personalized movie theater experiences to creative snack packages complete with 3D glasses, there's a world of possibilities waiting to be explored. Curious to learn more? Check out my blog post for all the juicy details and let's keep the movie magic alive, one door dash at a time! 💫 #MovieNight #DoorDashSnacks #AtHomeCinemaExperience
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🎥🍿 New Research Alert: Insights into Movie Theater Trends & Behavior 🎥🍿 Going to the movies has been a past time for many all across the United States. In the modern-era of streaming services, the way we go to the theaters and our purchasing behaviors while at the cinema has changed - but perhaps not as much as one might think. AnalyticsIQ's Department of Cognitive Sciences recently set out to understand these changes and behaviors in our recent research report, offering an in-depth look into important data surrounding consumer movie theater behavior, viewership trends, and more. Interested to see what our team found? Check out the full report over on our company website! #ConsumerBehavior #Research #MarketingData
Movie Theater Trends & Behavior - AnalyticsIQ
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Entertainment, Lifestyle, People Management Enthusiast | Schbang | KC College | Rajshri Ent. Pvt. Ltd | Placement Cell | TEDxKCCollege | Zest Club
FREE POPCORN AT THEATERS 🍿😋 yeah! you read it right! but before we start talking about our love for - free popcorns - watching movies at theatres let me talk about a campaign introduced by PVR INOX to attract audiences back to theaters! and how did they do it?! by making the "movie-viewing experience Ad-Free at theaters" what does it mean?! NO MORE Mukesh ads! sounds fun right?! but... is it driving audiences back to theaters?! NO! while having four big movies being released, their box-office numbers aren't showing any boost! and, the impact of this change on the audiences has not been significant ~ says someone who had been to theaters recently so do you mean this campaign was a failure?! NO! I feel that, this would've been more suitable for an OTT medium to drive in more viewership rather than cinema theaters! so what would've worked?! FREE POPCORNS! are you nuts shivam!!? how?!!! money?! finances?! stoooock! ok ok, hear me out first! don't we love free stuff?! especially us indians! why not use this as an advantage and create a campaign where maybe for a week we provide... free regular 🍿 to every family for a collective sale of over Rs. 300/400! how would this work?! > with a ticket charged at an amount of rs. 150 > having on an average 3/4 members in a family > the sales per family would've easily been 450 rs?! and ig.... this breakdown, after excluding the distribution returns and maintenance, would've covered the costs of popcorn! also the traction would've skyrocketed especially because of summer vacays!* so yeah that's it ig... my take on this decision which i wanted to share since it was announced! do let me know if you have any counter-opinion to this or if you would like to add to any points presented! would love to know insights from industry professionals :) that's the post for the day! #entertainmentmarketing #entertainmentindustry #pvrinox #pvr #inox #cinema #theater #bollywood #filmrelease #free
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Chief Reality Officer | Author | Keynote Speaker | Host and Moderator | B2B Influencer | “World’s Leading Expert on location-based VR” | 10X Entrepreneur | INC500 | NASDAQ IPO
Stop blaming Netflix for the demise of the theatrical movie system. Theaters and studios have nobody to blame but themselves. The vast majority of US theaters have failed to innovate. Only 10% of 4DX theaters are in the US. And despite premium large format more than doubling its share of the box office in the last two years only 39% of NATO members are adding large screens. Viewers are voting for greater immersion with their wallets. But big screens could be too little too late. They’re chasing a wave that’s already gone by. (Hint: as a surfer once the wave passes you, you need to start watching for the next one.) I can buy an 80” TV for $999 at Best Buy. From 13’ across the living room that’s as big as IMAX. (I know there are other benefits as well to the true imax experience, but most are lost to the subconscious of the viewer.) It’s time for theater owners to get bold and embrace other forms of immersive entertainment. There are great VR technologies now that enable thousands of people per day. And studios are dropping these experiences into shopping malls. If you want to know how you know where to find me. And check out the link in the comments for the full rant. David Bardos Todd Maunsell Howard McAuliffe George McAuliffe Salem Thyne Jake Zim Jenna Seiden Kristóf Bárdos Joel Newton Jeffrey Travis Brent Bushnell Robbie Vann-Adibé A Shabeer Sinnalebbe
Would ‘Hit Man’ Be a Hit in Theaters? Netflix Doesn’t Want You to Know
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“All of our businesses are in the attention business and we’re fighting for people’s leisure time. There’s TikTok and there’s gaming and there’s this and there’s that, but the magic word is habit,” MoviePass CEO Stacy Spikes said on stage at SXSW on Saturday, March 9. “We have this really rich thing that’s still the cheapest thing you can do as a live event anywhere on the planet. But we haven’t given people the frequency, the consistency, the programming to make it a strong habit where you always know ‘Friday, I’m at the movies.'” Here are the five biggest takeaways of this panel with, besides MoviePass, executives from Alamo Drafthouse and the Cinema Foundation.
Are Movie Tickets About to Become Free? Five Takeaways from a SXSW Panel on the Future of Theatergoing
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Now that there are so many streaming services and new movie releases that are quickly available on demand, how do movie theatres convince customers to leave the comforts of their homes and get into movie theatre seats? Movie theaters are getting creative to lure audiences back, introducing collectible popcorn buckets that have become must-have items for fans. These quirky, exclusive "Collectible Concession Vessels" (CCVs) have transformed concessions into a $54 million revenue stream for AMC, with sales skyrocketing for unique designs like the viral Dune: Part Two sandworm bucket and Deadpool’s open mouth. These buckets are more than a snack container—they’re a new way to market films, engage audiences, and drive excitement at theaters. Each design is a collaboration between studios, theaters, and creative agencies, adding a unique twist to the movie-going experience. As demand grows, theaters like AMC Theatres, Regal, and Cinemark are doubling down on the trend, making movie nights more immersive and collectible than ever. And with fans willing to pay premium prices—even resell buckets for $100+—the popcorn bucket is helping get people back in theatres! #Movie #Marketing #Innovation #Creativity
How the popcorn bucket brought movie theaters back from the brink
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Denis Villeneuve was wrong about "Dune" and movie theaters—and there’s a lesson in there for people building products and services. Back in 2020, Villeneuve objected when Warner Bros. decided to put "Dune: Part 1" on HBO Max at the same time it was released to theaters. The pandemic drove the decision, of course. Warner worried too few people would return to public venues. Releasing it on streaming, however, might pull in more HBO subscribers. Villeneuve (whose "Dune: Part 2" comes out today) objected on aesthetic grounds. His team spent three years creating a maximally immersive experience. The theater, he said, provided something home viewing couldn’t. He’s not wrong about the aesthetic argument. But he was wrong from a business perspective. Pandemic aside, what filmmakers like Villeneuve haven’t registered is that there’s an increasing swath of viewers who simply don’t go to theaters. It’s not just that they don’t want to leave their homes when it’s just as easy to kick back on the couch. (Although for some that’s part of it. They don't care about the difference in aesthetic quality. They’re just looking for entertainment.) It’s also that people’s entire experience engaging with video has changed. Have you ever been at the movies and found yourself reaching for a remote to pause the film so you could look something up—and then found you couldn’t? Or found yourself wanting to rewind, only to realize you were locked in a one-way experience? And then there’s the phenomenon that not everyone watches a movie straight through anymore. Instead, they might kick back for 20 minutes here, 30 minutes there, making their way through a movie over the course of a few days. The idea of sitting down (in a marginally uncomfortable seat) for a straight 2 ½ hours (the length of "Dune: Part 1") isn’t something they’re up for anymore. I’ve seen Villeneuve’s thought process inside the heads of product leaders, esp ones who’ve been around a while. They get hung up on legacy ideas of “quality” and fail to understand how their customer’s needs and interests have evolved. They fail to register the slew of new use cases that have emerged, and that they need to deliver for those use cases, not for their old ideas of what was required. What makes it difficult for these folks to make this transition is that, as with Villeneuve, they’re not wrong about their quality arguments. Aesthetically, "Dune" is probably significantly better in the theater than at home. What these leaders fail to realize, however, is that quality—or at least that level of quality—no longer matters to the customer. To be clear, I’m not arguing that Villeneuve shouldn’t have created the masterpieces in Dune Parts 1 & 2 that he has. I just think he’s wrong to insist everyone should watch them in the theater. Successful product leaders are ones who keep their fingers on the pulse of where their customers are, and allow their own ideas of what’s required to evolve as their customers do.
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Movie theaters face fierce competition from a variety of entertainment options, but our market research report reveals how they can thrive. By understanding the competitive landscape and adapting to changing consumer preferences, theaters can create a unique and compelling experience that drives loyalty and revenue. Learn how to stay ahead of the game with our full report, available now for free! https://hubs.li/Q02t4n6w0 #CompetitiveLandscape #EntertainmentIndustry #AdaptingToChange #MovieTheaterSuccess #MarketResearchInsights
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The Effect of OTT on the Theater Business: Shaping the Future of Entertainment! The rise of OTT (Over-The-Top) platforms like Netflix, Amazon Prime Video, and Disney+ has transformed the way we consume content. With the convenience of on-demand viewing, high-quality original content, and competitive pricing, the OTT revolution is undeniably shaking up the traditional theater business. But is this the end of theaters? Not quite. While OTT has captured a large audience, especially during the pandemic, theaters remain irreplaceable for the big screen experience. Major blockbusters and regional cinema still drive audiences to theaters for their immersive appeal, community experience, and larger-than-life storytelling. Theaters offer a social outing, whereas OTT is about personal convenience. Yet, the theater business has been forced to evolve. From offering premium experiences like 4DX, IMAX, and luxury seating to innovating with hybrid releases (simultaneous OTT and theatrical launches), the industry is adapting to changing audience behaviors. Moving forward, collaboration may be key. Theaters and OTT platforms can coexist, each offering unique value. The real challenge lies in finding the balance between these formats, ensuring both thrive in this evolving entertainment ecosystem. What are your thoughts? Can theaters and OTT platforms thrive together, or are we heading towards a new era of entertainment dominance? #OTT #TheaterBusiness #Cinema #EntertainmentIndustry #Streaming #theaters #movie #business #tstudios
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Marketers and Advertisers, this opportunity isn't clowning around! Joker: Folie à Deux is poised to outshine its predecessor! With huge hype and Lady Gaga joining the cast, this sequel is set to dominate the box office. Don’t miss the next cinematic phenomenon, in theaters Oct. 4th! Fun Fact: 22 of the top 25 theaters last weekend are part of NCM’s network #q4advertising #genzmarketing #mediabuying #mediaplanning #millennialmarketing
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The film industry is currently undergoing a remarkable transformation, driven by technological advances, changing viewing habits, and social #trends. These #changes are affecting the #production, distribution, and consumption of #movies in new and exciting ways. Here are 3 of the most important changes and trends in the movie #industry: 1. streaming services on the rise: platforms like Netflix, Amazon Prime Video, and Disney+ have revolutionized the way movies are consumed. They offer a wealth of content that can be accessed anytime and anywhere. What's more, the #streaming boom means that more and more #films are being released directly on these platforms without having to take the detour via cinemas. This change in distribution channels naturally raises the question of the #future of traditional cinemas. 2. more diversity and inclusion: The industry is increasingly focusing on #diversity and inclusion, both in front of and behind the camera. This leads to a greater variety of films that tell different #stories and #perspectives. 3. technological innovation: Advances in film technology are enabling #filmmakers to realize their #creative #visions in new ways. From enhanced special effects to virtual reality experiences, innovations are pushing the boundaries of cinematic storytelling. The film industry is in a constant state of dynamic change, characterized by new #technologies, changing distribution channels, and a greater focus on diversity and #inclusion. These changes will continue to shape the industry and require continuous adaptation to the changing needs and expectations of audiences. #gmp_future50global #F50G #FilmIndustry #transformation
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