MAHPATRAM CONSULTING AND COACH CIRCLE’s Post

So what did yesterday look like across the sector? Well, there's still a lot of deep diving to do but here are the headlines. Firstly, overall CPC on Google was £15.39. Way more expensive than last year, but more universities took a more aggressive tactic this year (presumably scrambling to make up numbers and a shortfall in international applicants). The cheapest ad group was a big surprise – Russell Group keywords! Although this is only really relevant for the RGs and those highly ranked universities it's worth having this ad group in next year for this group of institutions, for sure. The second cheapest ad group was Brand keywords this is expected if you've done a good job in the lead up to the big day. When we removed RGs from the equation, all CPCs do go up quite a bit and Clearing related terms became the most expensive keywords with over 72% increase! This says to me that the RGs were indeed taking up a lot of generic Clearing searchers yesterday. I am such a nerd for this stuff, so please message me if you're keen for more so I can talk your head off about it. #clearing2024 #hemarketing

Capturing attention in less than 30 seconds is tough. Getting people to think or ROFL is even tougher. My friend, Devaiah Bopanna, manages to do all this with uncanny regularity. Whether in an ad, a LinkedIn post, or anything in between, Devaiah understands people. He understands the internet audience and the science of virality. Dev will be sharing some of his frameworks and models in a session we're hosting at StreamAlive on Wednesday. It's free but seats are limited, and there will be no recording. So, please signup only if you can make it. PS: If I were you, I would rearrange my calendar to do so. #events #writing

Grow your YouTube channel organically.....

What can you do to reduce the likelihood of Google modifying your page titles without your knowledge? Check out this post to find out. Google Changing Meta Titles | Springhill Marketing https://lnkd.in/dGymBpdh

💡 If you have this flashing in your google ads keywords menu, this tells you that you are doing something wrong, stopping your keywords from showing up on Google. Here’s how to get around this, and start showing for all your keywords again! https://lnkd.in/gz4pipNg Keywords: rarely shown low quality score, what is rarely shown low quality score, what does rarely shown low quality score mean, low quality score, improving quality score, ad quality score, Google Ads quality score, ad relevance, landing page experience, optimizing quality score. #RarelyShown, #LowQualityScore, #BeatIt, #GoogleAds, #QualityImprovement, #AdRelevance, #KeywordOptimization, #LandingPageQuality, #ClickThroughRate, #CampaignOptimization, #QualityScoreFactors, #AdPerformance, #PPCStrategy, #DigitalMarketing, #OptimizationTechniques, #QualityScoreMetrics, #AdRanking, #SEM, #AdQuality, #PerformanceImprovement, #AdCampaigns, #MarketingStrategies, #UserExperience, #ConversionRate, #AdImpressions, #AdCopywriting, #QualityScoreOptimization, #CampaignSuccess, #MarketingROI.

What can you do to reduce the likelihood of Google modifying your page titles without your knowledge? Check out this post to find out. Google Changing Meta Titles | Springhill Marketing https://lnkd.in/dGymBpdh

Factors to qualify a good/bad backlink: - Relevance - Authority - Anchor Text - Placement - Trustworthiness - Traffic? - Is it part of a PBN? - Rel Attributes (nofollow, sponsored, UGC) - Destination Assigning these factors a score and evaluating the cumulative score for each backlink can help give a good idea about a website's backlink profile.

💥 Ad Library Teardown: The Sill 💥 ✅ Good use of iterations within big headline framework ❌ Opportunity to bring value props into the asset itself ❌ Big opportunity to diversify strategy through UGC and framework testing

Before Guest Posting: Limited visibility for your content, lower domain authority, fewer backlinks, and less credibility in your niche 🌈 After Guest Posting: Increased visibility through exposure to new audiences🌟, higher domain authority☀️ through backlinks from reputable sites, enhanced credibility in your niche🎉, and potential for increased traffic and engagement on your own website or blog.🎊

Swipe for 6 reasons you should be scaling your UGC output 👉 I'm also going to give you our best performing UGC hooks for absolutely free. Follow these steps: 1. Save these strategies to implement for your brand 💾 2. Like this post 3. Comment “UGC” 4. I’ll send you a copy. p.s. make sure you’re following me so I can send.