Founder of Spotify, Daniel Ek: 'While there are more start-ups than ever, there is also more competition from the massive players'.
The full interview 👇
'As the founder of Spotify, a company launched here in the UK 15 years ago this month, I am often asked about our ‘journey’ – and it’s been an interesting one.
'I distinctly remember sitting in our makeshift London office when we first launched and the early data coming in showed that listeners couldn’t get enough of the UK artist Coldplay.
'Just months later, the band were the first UK artists to reach over 1 million monthly streams. Today the love for British exports has only grown.
'Two of the three most-streamed tracks in the world are by British artists: Ed Sheeran (Shape of You) and Lewis Capaldi (Someone You Loved), which have a massive 6 billion streams between them.
'The digital landscape, too, has transformed since Spotify’s inception. On the one hand, it’s been an incredibly positive force...'
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Publicist and Brand Designer at TTP Media & PR Firm (tammy ty page)
11moI think he should b giving an honorary degree n law. He has done the work.. js 🥂😂🙏🏾