"Our brains are remarkably adept at responding to the appearance of things rather than their underlying reality. What we experience as 'real' is often more about perception than substance."
This insight highlights how modern society has redefined "real" through the lens of emotional and sensory engagement, reshaping design, branding, and the environments we inhabit.
This trend raises an interesting paradox: authenticity has, in many ways, been replaced by fidelity. We seem to care less about whether something is real and more about whether it looks real. In other words, our preference lies in the perception of authenticity rather than the actual thing."
Colin Ellard.
Conversation Article.
In a world increasingly focused on authenticity, it’s fascinating to discover that what we value most isn’t always what’s real, but what feels real. From museums with augmented reality exhibits to faux wood and synthetic leather in design, our preference often skews toward the perception of authenticity rather than its tangible form.
Studies reveal that emotional responses to fake materials often rival those to genuine ones, demonstrating that fidelity, the convincing appearance of the real, holds more weight in our experiences. This article explores how our modern definition of "real" is shaped more by perception than substance, reshaping design, branding, and the environments we inhabit...
Read further to see how we have unpacked it in the article link below:
https://lnkd.in/gF8rVXzz
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Merci pour cette incroyable inspiration, on a hâte de découvrir la prochaine en septembre 2025 ! 👏✨