Majira Project’s Post

Black Friday for Handmade Brands: A Conscious Approach Black Friday can be a tricky season for handmade brands. While customers expect deals, the fast-paced, discount-driven culture often clashes with the values of slow fashion and sustainability. Handmade products take time, care, and creativity to craft—steep discounts can undervalue this labour of love. So how can handmade brands navigate Black Friday without compromising their ethos? 💡 Shift the Conversation: Use this season to educate your audience about the time and craftsmanship behind your pieces. Highlight the value of quality over quantity. 🎁 Offer Creative Alternatives: Instead of deep discounts, consider: Exclusive Designs: Special editions are available only for a limited time. Bundles: Curated sets perfect for gifting. Give-Back Initiatives: Donate a portion of sales to causes aligned with your brand values. 🌱 Encourage Mindful Shopping: Help customers choose meaningful purchases that resonate with them, rather than buying for the sake of a sale. For handmade businesses, Black Friday doesn’t have to mean compromising values—it can be a chance to foster connection, educate your audience, and celebrate the beauty of slow, thoughtful craftsmanship. How are you approaching Black Friday this year? #BlackFriday #HandmadeBusiness #SlowFashion #Sustainability #MindfulShopping

Fast fashion thrives on impulse, but what we truly need is meaningful insight. Days like Black Friday drive massive overconsumption and leave behind a significant carbon footprint. While I do understand that for some, these heavy discount days are a rare opportunity to access their favorite brands or purchase essentials. But for many, they’re simply an excuse to buy more for less—often at the expense of the planet. At NO MORE, we’ve reflected deeply on these sale events throughout our 18-month journey. Do we sit them out and navigate the leanest days of the year? Or do we participate, sacrificing our margins and, in some ways, compromising our belief in meaningful consumption? It’s a tough balance, and one we continue to explore as a purpose-driven brand. How do you think young bootstrapped brands can approach sale days while staying true to their values? #BlackFriday #slowfashion #overconsumption

At Our Fashion Fix, we’re all about questioning the status quo. This year’s Black Friday landscape suggests consumer values are shifting - some brands are stepping back, while others are reshaping their approach. The future of fashion feels more thoughtful, and we’re here for it. What do you think - are we moving towards a more sustainable future, or is the allure of a discount here to stay? Would love to hear your thoughts! #ourfashionfix #slownovember #smallbusinesssaturday #circularmonday #colourfriday #BlackFriday2024 #sustainablefashion #consciousconsumerism #mindfulshopping #ecofriendly #sustainablefuture Jo Ingham

⚡️Black Week 2024: The Battle for the Checkout Begins! ⚡️ What’s at the top of everyone’s shopping list this year? 66% of shoppers have their eyes locked on electronics 💻 🎮 📱 , while a stylish 50% are ready to upgrade their wardrobes with some fashion finds 👗 👠 🛍️ . Black Week isn’t just a shopping event—it’s a showdown, and electronics and fashion are the heavyweights. If your brand’s not in the ring, you might just miss out on the action.💥 Want the full scoop on Black Week shopping trends in Germany? Check out our latest blog post for all the insights: https://lnkd.in/dxAUBvVu Get ready, because shoppers are coming, and they know exactly what they want. Are you prepared to give it to them? #BlackWeek2024 #RetailTrends #ShoppingFrenzy #Insights #DCMN

This is something I am asked about by every single client. Do we have to participate in ALL of the sales? Can our products ever just be sold for the price we intended? My answer is always to do what feels right for your brand. This type of strategy should be curated and it isn’t a one-size-fits-all approach that can or should be implemented by every single brand. I do encourage participation in the “major” sales (particularly holiday) in order to capitalize on the collective uptick and to keep up with collective consumer expectations from brands — but the reality is: no, everything does not need to be on sale all of the time in, one way or another. In order to remain competitive in a very busy space for brands in beauty, skincare, wellness, lifestyle and beyond — you do need to be giving consumers something along the way. Getting into the specifics would make this post excruciatingly long, but I’m happy to continue revisiting the subject in future posts. Some quick tips: explore upselling triggers with automatic recommendations and personalized discounts, invest in your loyalty program, surprise your best customers, and give special treats for your audience in between major sales. Keep tactics diversified and don’t be afraid of a little trial and error in order to find what works best for your business. #beauty #beautybusiness #beautyindustry #beautytrends #beautybrands #skincare #marketing #beautymarketing #beautynews

As we leave Black Week behind, I think it’s time to analyze what worked, what didn’t, and how to make the most of the rest of this season. For premium brands and retailers, especially those with brick-and-mortar stores, our real-time data insights are here to help you adapt, optimize, and ensure success—from Christmas sales to the critical post-Christmas discount period. 

Strategically Navigating Black Friday Makeup Deals As we approach Black Friday 2024, understanding the landscape of beauty deals becomes essential for savvy beauty consumers looking to maximize their savings. Many retailers like LookFantastic and Ulta Beauty are rolling out significant early discounts, offering up to 50% off on popular brands such as Olaplex and IT Cosmetics. Historically, companies like Cult Beauty and Beauty Bay slashed prices significantly, providing consumers with site-wide savings of up to 25%. This year's promotions are expected to match or even improve on last year's offerings. As the beauty industry continues to innovate and consumer demand for high-quality yet affordable products grows, it raises the question: How can beauty enthusiasts best plan their purchases to take advantage of these deals? Are early offers a better opportunity, or should one wait for Black Friday itself to secure the most advantageous bargains? Let's discuss how you prepare for and strategize around Black Friday sales in the beauty sector.

🌿 This Black Friday, We Choose Sustainability Over Sales 🌿 Black Friday is a whirlwind of discounts and deals, but at Organic Tee Star, we believe in something different: staying true to our values. 💚 Our GOTS-certified organic cotton apparel is crafted with care, respecting the planet and the people who make it. Offering steep discounts would devalue the integrity of our work, the resources invested, and the ethical practices that define us. We’re not part of the fast-fashion cycle. Instead, we’re here for those who believe that quality, sustainability, and fairness should never be compromised— even during the biggest shopping day of the year. So, this Black Friday, we won’t be slashing prices—but we will be doubling down on our commitment to creating timeless, durable apparel that’s as good for the planet as it is for you. 🌍 Let’s rewrite the story of consumption, one mindful choice at a time. 💚 Choose integrity. Choose sustainability. Choose Organic Tee Star. #Sustainability #EthicalFashion #BlackFriday #SlowFashion #GOTS

### Unlocking Value with Black Friday Clothing Deals: A Strategic Insight As Black Friday approaches, the retail industry showcases a major influx of clothing deals that highlight a significant shift in consumer purchasing behavior. With discounts ranging from 20% to an impressive 70% across leading brands like ASOS, Mango, and AllSaints, consumers are presented with an unparalleled opportunity to update their wardrobe. A compelling fact is the increasing collaboration between brands and environmental initiatives, as seen with Damson Madder, which donates 10% of profits to the Women's Environmental Network. For retailers, this presents a dual advantage: clearing stock and building brand loyalty through socially responsible practices. Shoppers, on the other hand, benefit by acquiring premium fashion products at a fraction of the cost, navigating the fine line of luxury and affordability. As businesses prepare for the sales surge, what strategies can ensure both sustainability and profitability? What role should ethical considerations play in the discounting model to appeal to the modern, conscious consumer?

Strategic Preparations for Q4 & Black Friday at Amyla Cosmetics 🚀 As we approach the crucial Q4 period, our team at Amyla Cosmetics is dedicated to delivering excellence and value to our community. Black Friday is not just another sale — it’s an opportunity to connect with our customers and offer exclusive deals that reflect our commitment to enhancing the beauty of natural and afro-textured hair. What’s Happening Behind the Scenes? - Inventory Management & Restocking: We’re carefully analyzing inventory trends and restocking our best-selling products to meet high demand without compromising quality. - Team Coordination & Training: Our customer support and logistics teams are undergoing dedicated training to ensure a seamless experience, from order placement to delivery. - Optimizing Digital Channels: We’re refining our digital touchpoints and streamlining our e-commerce platform to handle peak traffic efficiently, ensuring a smooth and secure shopping journey. - Exclusive Campaigns & VIP Access: Our marketing and creative teams are hard at work, curating special offers and early access opportunities for our most loyal customers. At Amyla Cosmetics, our mission remains clear: to empower and celebrate natural beauty with high-quality products and exceptional service. As we gear up for this pivotal period, we extend our gratitude to our community for their continued trust and support. Stay tuned for some exciting surprises ahead! #Q4Strategy #BlackFridayPreparations #AmylaCosmetics #CustomerExcellence