CMO Advisor l Author “Responsible Marketing” | Adweek Creative 100 2023 | Anthem Award-Winning Inclusive Marketing Strategist | Keynote Speaker | Moderator | Workshop Facilitator | Linkedin Top Voice in Marketing
Given Chief's focus on "vetting" to convene the "right" kind of executive women to be amongst its ranks, I find posts like this disingenuous to say the very least. "Don't be overly grateful, just be overly grateful YOU get to be one of US...that will be $8,000 please!" I will say it again, exclusive organizations pretending to have inclusive missions are engaging in a grift that we all stand by and blindly applaud for reasons I can't quite understand. When we we going to wake up to the reality? You can't create inclusion by adding more layers of exclusion to the world. It just doesn't work that way. Of course the members are excited about being part of an "in" group, and will defend it. It's a soothing balm for the exclusion many have felt throughout their careers, but how can the solution be to join something that in effect, inflicts that dark feeling of exclusion on others? That's the entire point... I'm not saying I'm against exclusive organizations entirely. Someone like me saying that would be the ultimate hypocrisy. What I am saying is that I *just* can't stomach organizations who pretend they are on a mission to also empower everyone who they don't deem worthy (because that's what "qualified" means in this context) of being one of them. It simply does not track. #chief #realtalk #sorrynotsorry #inclusion #ingroups #impactoverintent #responsiblemarketing
The gratitude trap (noun): 1. The overly accommodating behavior, chronic apologizing, and meekness that so often feels required to the workplace as a woman. 2. An obstacle that undermines a leader’s value and effectiveness. In an exclusive excerpt from her new book, “Unwavering: Rejecting Bias, Igniting Change, Celebrating Inclusion,” Nellie Borrero, author and Senior Strategic Adviser for Global Inclusion & Diversity at Accenture, lays out some powerful reframes for avoiding the gratitude trap.
If this letter isn't meant to trigger a feeling of meek over-gratitude to convert the sale, I don't know what is.
“You can't create inclusion by adding more layers of exclusion to the world.” LOUDER FOR THOSE IN THE BACK!! 📣
I was in it. I believed in the nonsense for awhile… I am so grateful I saw it for what it really is and that I am out. They have 30k+ (or whatever the number is now) executive women in their org and they do NOTHING to ACTUALLY advance women as a whole and that is an active decision. It's a pay-to-play sorority where mobbing is the MO. Denise Conroy and I know it well!
Heard this over and over and it’s the reason I never joined years ago. I just shared your post for reach.
A word! It is very hard to be inclusive when there is such a high barrier to entry. There has to be another pathway to support when the investment is that high, or it defeats the purpose.
Thanks for putting this into words. I’ve been bothered by Chief for a long time. Even the name Chief is appropriated with no regard for ancestral history. And I’ve watched the shift of their marketing from all yt women to representative diversity.
So true!! When marginalized groups create their own organizations, it’s important to recognize that they are still human beings with bias. Without that awareness and some form of counterbalance, they’ll end up replicating the same systems they were up against. Julius Dunn, II reminds clients of Exclusive Inclusion all the time!
I applied to a job there last month. I met 100% of the qualifications. But my cover letter addressed my concerns over this ^ and I opened the door to discuss my ideas as to how they can become more accessible to more women. I actually really did not want the job, but to make a point. I was rejected within 24 hours lol. I thought the way that I positioned my cover letter wasn't accusatory or diminishing, but uplifting and opportunistic. At the VP level, Chief has courted and advertised to me many times. You would think they would want the perspective of those who do qualify and can afford their program. But they don't. They only want people who align with their mindset. That is not me. And I'm grateful.
Chief is 🗑. No different from that lean-in campaign that was not really for all women.
CMO Advisor l Author “Responsible Marketing” | Adweek Creative 100 2023 | Anthem Award-Winning Inclusive Marketing Strategist | Keynote Speaker | Moderator | Workshop Facilitator | Linkedin Top Voice in Marketing
3moWhenever I post about Chief it's so funny how they be lurking but have nothing to say lol. #theprosecutionrests