Makerhouse reposted this
Electric ensemble 👉 https://bit.ly/3Q9mFtY Designers at Makerhouse and Sonic Lens Agency, who created the new DraftKings Network identity, believe they have discovered a new and better way of crafting brands. But what is this new process of intensive collaboration and creativity? Jack Cousins reports. 🗣 "The defining brand pillar of DraftKings Network, which would overlap both audio and visual, was the ‘Drop’. Playing directly into the idea of integrating EDM into the brand, the ‘Drop’ became a device which could build suspense before delivering a satisfying payoff, just as DJs create at raves." This article was taken from Transform magazine Q3, 2023. You can subscribe to the print edition here 👉 https://bit.ly/3rrAoTy #branding #brand #rebrand #design #strategy #transformmagazine
