Our latest #sizeinclusivity report is here - and the numbers for the AW24 #menswear season were lower than ever. Of the 66 shows across Milan and Paris, only two shows (Louis Gabriel Nouchi LGN and Doublet) featured at least one plus-size model. Out of 2,855 looks across Milan and Paris, 98.3 per cent were straight-size (under EU48). Mid-size (EU48-54) representation made up 1.5 per cent of looks, down from 7.7 per cent last season, while plus-size (EU56-plus or over XL) made up 0.2 per cent of looks, down from 0.4 per cent last season. For the brands that do want to improve their representation, it’s not an easy process: they often have to rely on #streetcasting, which takes much longer and, in some cases, can deter agencies from booking famous #models to walk the same show. Lucy Maguire and I broke down the numbers, with insights from models James Sennen Cooper and Cameron Boyland, casting directors Julia Asaro, Alexandre Junior CYPRIEN and Emma Matell, and designer Louis Gabriel Nouchi. And big shoutout to our team who work so hard to make this report happen every season – data collection by Ezreen Benissan and Madeleine Schulz, data analysis by Emily Forkan and infographics/imagery by Helena Sønderskov! https://lnkd.in/e9nyZGPd
Sasha Wallinger
9mo
An excellent insight and service to the fashion industry as a whole. Thank you for sharing Maliha Shoaib
Forbes 30 under 30, Media Class of 2024✍🏼 | Communications @ LinkedIn & Award-Winning Author📚 | Gen Z Speaker & Storyteller🎙
9moWhile not particularly surprising, this is still saddening to see. It's become abundantly clear in the past few years that if the calls for inclusion are not "grand enough" in the eyes of designers, the forward progress will continue to dwindle. It's begun to seem like the plus-size menswear market is failing before it even got a chance to make a splash.