Quote: "Consumers are tuning out the noise and focusing on taste and quality"
Quote: "There is a lot of noise around buzzy trends and ingredients, many of which are still unknown to the mass consumer (e.g., mushroom teas, kelp, prebiotics). We are seeing the average consumer tune this out, continuing to purchase based on taste first and foremost, alongside quality, price to value, and to some degree, health"
Not only are we 100% natural, low calorie and fully organic, we taste "bloody" amazing (see what we did there!). If you've never tried Equinox as your booch of choice (or even as your soft drink of choice), grab a can/bottle and give it ago against your current brand and let us know what you think.
#taste #drink #softdrink #kombucha #functionaldrinks
Source of quotes: Rachel Citera & Lindsay Haut US leads within Global Food & Beverage team at Verlinvest (via Linkedin)
Multi-Media Account Executive
2moWhere can I find your products north of Seattle? I haven't found them in NCG's or other natural grocery in Skagit or Whatcom and don't shop regular grocery. (I know I can request product placement to help your account managers 😉)