Mamoon Naeem’s Post

Agree! Brand is the powerful impression you establish in your audience's mind when they encounter your product

What is a Brand

What is a brand

Beyond Products: Brands Selling Lifestyles"* "As consumers, we're no longer just buying products - we're investing in experiences, values, and lifestyles. Successful brands have shifted their focus from merely selling goods to selling a way of life. Think about it: Apple isn't just selling iPhones; it's selling innovation, sleek design, and a seamless user experience. Nike isn't just selling shoes; it's selling empowerment, motivation, and a fit lifestyle. Patagonia isn't just selling outdoor gear; it's selling sustainability, environmental responsibility, and adventure. These brands understand that their products are mere catalysts for a larger narrative. They're crafting an identity, a community, and a set of values that resonate with their audience. So, what lifestyle is your brand selling? Share your thoughts! #BrandStorytelling #LifestyleMarketing #CustomerExperience #Innovation #MarketingStrategy"

You found a brand aligned with your values

How to build a cool brand

So many companies miss this. 👇 If your marketing only casts a wide generic net… If you’re only posting content that screams “Buy my stuff!” (product, service)… If all of your messaging is focused on YOU and not your target customer… And if you aren’t segmenting your content for TOFU, MOFU and BOFU… This is your homework for this week: ✅ Read this blog post 👉 https://lnkd.in/gErpUyEy ✅ Start mapping out a strategy to move your customers through the 5 stages of customer awareness outlined by Eugene Schwartz in his copywriting classic “Breakthrough Advertising” - 1️⃣ Unaware 2️⃣ Problem Aware 3️⃣ Solution Aware 4️⃣ Product Aware 5️⃣ Most Aware You’ll hear amazed at the results of your efforts when you take the time to do this work. #marketing #marketingtips #advertising #customerjourney #businessstrategy

Marketing is the long game.

🚨 Marketing Alert! 🚨 Just like your pantry isn't always stocked with your favorite snack, your audience isn't always ready to buy. 🛒🍪 According to the wise words of Daniel Murray (@Dmurr68), the ultimate goal of marketing is to ensure that when they do get that shopping itch, your brand is the one they scratch with. 🪁 Translation: Your brand needs to be like that catchy song you can't get out of your head. 🎶 You want them humming your tune when it's time to shop! So, keep serenading your audience with your marketing charm, and when they're ready to swipe that card, your brand will be the sweet melody they can't resist. 💳🎵 Remember: It's not about selling right now; it's about being unforgettable. Like the best earworm of all time. 🎤🛍️ #Marketing #BrandAwareness #DigitalMarketing #ContentMarketing #SocialMediaMarketing #MarketingStrategy #BrandBuilding #CustomerJourney #CustomerEngagement #MarketingTips #BrandRecognition #MarketingGoals #AudienceEngagement #MarketingHumor #MarketingInsights #BrandLoyalty #MarketingWisdom #BrandStrategy #CustomerRetention #MarketingMagic

Me. We. Everybody. Simple words, but if you're a "me" brand and you're audience is a "we" group of people, you're going to have a communication breakdown (to paraphrase Robert Plant). Successful brand building involves recognizing the dynamics between your brand's identity and your audience's values. By tailoring your brand to resonate on the same level as your audience, you’re creating a powerful narrative fosters a genuine connection. How? Here's how. https://lnkd.in/gX_ngv_E