iRiS Recruiting Solutions’ Post

🚨 Checkout Magazine's Top 100 Brands have landed 🚨 💡 The Coca-Cola Company takes the top spot for an incredible 20th year, and 5 of the top ten are from the sports/energy drink category. 💡 30% of the top ten brands are home-grown, and Irish brands have had a strong year. 💡 O'Donnells Crisps, Clonakilty Food Co. and Barry's Tea are among those to rise up the rankings this year, but none as dramatically as Glenisk which jumped an outstanding 32 places to claim the 60th spot this year. 💡 As inflation decelerates, grocery brands are seeing accelerated growth for 2024, in a trend we may see continue in the coming months. 💡 Read more about the rankings below, and subscribe to Checkout for the full Top 100 Brands edition and more exciting content across the year! https://lnkd.in/erNxSiTi

Reading The Grocer / NielsenIQ list of Britain's biggest brands is fascinating. If you are passionate about challenger brands and healthier eating, it makes for a slightly depressing read, with a lot of fizzy drinks, unhealthy snacks and highly processed foods on the list. I would love to see the list cut by health / HFSS compliant, age of the brand, ownership, and product mix (NPD vs. established offering). It shows that few of the challenger brands have made the big league yet, but with almost 75% of the top 100 having failed to grow volumes and a massive number of failed innovations, the opportunity remains! What did you think about the list? https://lnkd.in/eNjsg6_m

Finding the sweet spot between private labels and brands is an art, not a science. 🎨 Private labels thrive in some categories, while branded products dominate others. Sometimes shoppers crave the familiarity of brands, while other times, they're eager to explore private label options. 🤔What strategies can propel CPG growth alongside private label? #CPGConfidential #PrivateLabel

I think the label "private brands" has been a misnomer for a while - they have as strong brand-building power as traditional "brands." Now consumers are choosing retailers because of the strength of PL brands, meaning retailers have even more power in trade. How can traditional CPG brands justify the price? Huge need for differentiated positioning, distinctive packaging, and outside-in innovation.

Private Labels Growth: What CPG Brand Owners Need to Know - a few aspects behind Private Label growth that are often overlooked and that major CPG players should watch carefully https://lnkd.in/dbKhdht6

The coming COLA WAR: Can Reliance's Campa compete with Coca-Cola and Pepsico. Reliance Consumer Products has reintroduced Campa Cola with a new campaign and competitive pricing. The brand, now owned by Reliance, aims to disrupt the cola market dominated by Coca- Cola and PepsiCo. With strategic distribution and marketing plans, Campa Cola seeks to resonate with younger consumers & expand its presence in India. The brand is now owned by Isha Ambani's Reliance Consumer Products, the fast-moving consumer goods (FMCG) arm and wholly owned subsidiary of Reliance Retail Ventures. Campa's ad theme is "Naye India ka Apna Thanda”. “With this new creative, brand Campa looks to strike a chord with India," said Joshi when the campaign was released in April with the high-decibel IPL tournament. Bottle lines are drawn. The age-old cola face-off between the two giants, Coca- Cola and PepsiCo, has been disrupted by the newcomer, Campa. If Khan once promoted Rs 5 Coke, now Reliance has gone for price disruption, selling Campa bottles at half the price of a Coke or a Pepsi. A 250 ml Campa costs Rs 10, while Coke and Pepsi sell for Rs 20. It's the start of a new cola battle, say beverage industry insiders. As its dynamics evolve, pricing, distribution, ecommerce, consumer communication and promotions will take centrestage. Reliance, aware of the challenges, has not only hired Joshi, the ad man behind the old Coke campaign, but has also got T Krishnakumar, former Coca- Cola India chairman, in the core leadership team of Reliance Consumer Products. India is acore growth bastion for Coca-Cola, which makes marquee brands such as Coke, Thums Up and Sprite in fizzy drinks, Minute Maid and Maaza in juices; and Kinley in water category. Unlike Coca-Cola, PepsiCo's brand portfolio is a mix of drinks and snacks -Pepsi, 7Up, Mountain Dew and Mirinda in soft drinks; Sting in energy drinks; Tropicana and Slice in juices; and Lay's, Kurkure and Doritos in snacks. "Coffee, water and energy drinks are the three beverages that are growing. It's here that the stakes will be high." Even so,as long as the fizz remains in the bottle, the biggies will battle for it. Based in Ahmedabad, we offer Leasing & Transaction Advisory for Retail Brand Expansion in Ahmedbad, Gandhinagar & major cities of Gujarat. #reliance #ishaambani #campa #cocacola #pepsico #colawar #relianceconsumer #relianceretail #retailleasing #brandexpansion #fashion #apparel #luxuryfashion #consumerdurables #QSR #cafes #leasing #consultant #icanflip #ahmedabad #gujarat #giftcity #gandhinagar #madhyapradesh #rajasthan #restofmaharashtra #GOA https://lnkd.in/gBJGVSjs

The coming COLA WAR: Can Reliance's Campa compete with Coca-Cola and Pepsico. Reliance Consumer Products has reintroduced Campa Cola with a new campaign and competitive pricing. The brand, now owned by Reliance, aims to disrupt the cola market dominated by Coca- Cola and PepsiCo. With strategic distribution and marketing plans, Campa Cola seeks to resonate with younger consumers & expand its presence in India. The brand is now owned by Isha Ambani's Reliance Consumer Products, the fast-moving consumer goods (FMCG) arm and wholly owned subsidiary of Reliance Retail Ventures. Campa's ad theme is "Naye India ka Apna Thanda”. “With this new creative, brand Campa looks to strike a chord with India," said Joshi when the campaign was released in April with the high-decibel IPL tournament. Bottle lines are drawn. The age-old cola face-off between the two giants, Coca- Cola and PepsiCo, has been disrupted by the newcomer, Campa. If Khan once promoted Rs 5 Coke, now Reliance has gone for price disruption, selling Campa bottles at half the price of a Coke or a Pepsi. A 250 ml Campa costs Rs 10, while Coke and Pepsi sell for Rs 20. It's the start of a new cola battle, say beverage industry insiders. As its dynamics evolve, pricing, distribution, ecommerce, consumer communication and promotions will take centrestage. Reliance, aware of the challenges, has not only hired Joshi, the ad man behind the old Coke campaign, but has also got T Krishnakumar, former Coca- Cola India chairman, in the core leadership team of Reliance Consumer Products. India is acore growth bastion for Coca-Cola, which makes marquee brands such as Coke, Thums Up and Sprite in fizzy drinks, Minute Maid and Maaza in juices; and Kinley in water category. Unlike Coca-Cola, PepsiCo's brand portfolio is a mix of drinks and snacks -Pepsi, 7Up, Mountain Dew and Mirinda in soft drinks; Sting in energy drinks; Tropicana and Slice in juices; and Lay's, Kurkure and Doritos in snacks. "Coffee, water and energy drinks are the three beverages that are growing. It's here that the stakes will be high." Even so,as long as the fizz remains in the bottle, the biggies will battle for it. Based in Ahmedabad, we offer Leasing & Transaction Advisory for Retail Brand Expansion in Ahmedbad, Gandhinagar & major cities of Gujarat. #reliance #ishaambani #campa #cocacola #pepsico #colawar #relianceconsumer #relianceretail #retailleasing #brandexpansion #fashion #apparel #luxuryfashion #consumerdurables #QSR #cafes #leasing #consultant #icanflip #ahmedabad #gujarat #giftcity #gandhinagar #madhyapradesh #rajasthan #restofmaharashtra #GOA https://lnkd.in/gG6kdvKd

The coming COLA WAR: Can Reliance's Campa compete with Coca-Cola and Pepsico. Reliance Consumer Products has reintroduced Campa Cola with a new campaign and competitive pricing. The brand, now owned by Reliance, aims to disrupt the cola market dominated by Coca- Cola and PepsiCo. With strategic distribution and marketing plans, Campa Cola seeks to resonate with younger consumers & expand its presence in India. The brand is now owned by Isha Ambani's Reliance Consumer Products, the fast-moving consumer goods (FMCG) arm and wholly owned subsidiary of Reliance Retail Ventures. Campa's ad theme is "Naye India ka Apna Thanda”. “With this new creative, brand Campa looks to strike a chord with India," said Joshi when the campaign was released in April with the high-decibel IPL tournament. Bottle lines are drawn. The age-old cola face-off between the two giants, Coca- Cola and PepsiCo, has been disrupted by the newcomer, Campa. If Khan once promoted Rs 5 Coke, now Reliance has gone for price disruption, selling Campa bottles at half the price of a Coke or a Pepsi. A 250 ml Campa costs Rs 10, while Coke and Pepsi sell for Rs 20. It's the start of a new cola battle, say beverage industry insiders. As its dynamics evolve, pricing, distribution, ecommerce, consumer communication and promotions will take centrestage. Reliance, aware of the challenges, has not only hired Joshi, the ad man behind the old Coke campaign, but has also got T Krishnakumar, former Coca- Cola India chairman, in the core leadership team of Reliance Consumer Products. India is acore growth bastion for Coca-Cola, which makes marquee brands such as Coke, Thums Up and Sprite in fizzy drinks, Minute Maid and Maaza in juices; and Kinley in water category. Unlike Coca-Cola, PepsiCo's brand portfolio is a mix of drinks and snacks -Pepsi, 7Up, Mountain Dew and Mirinda in soft drinks; Sting in energy drinks; Tropicana and Slice in juices; and Lay's, Kurkure and Doritos in snacks. "Coffee, water and energy drinks are the three beverages that are growing. It's here that the stakes will be high." Even so,as long as the fizz remains in the bottle, the biggies will battle for it. Based in Ahmedabad, we offer Leasing & Transaction Advisory for Retail Brand Expansion in Ahmedbad, Gandhinagar & major cities of Gujarat. #reliance #ishaambani #campa #cocacola #pepsico #colawar #relianceconsumer #relianceretail #retailleasing #brandexpansion #fashion #apparel #luxuryfashion #consumerdurables #QSR #cafes #leasing #consultant #icanflip #ahmedabad #gujarat #giftcity #gandhinagar #madhyapradesh #rajasthan #restofmaharashtra #GOA https://lnkd.in/gBJGVSjs

ESM takes a deep dive into Circana’s data to assess the current performance and future growth prospects for store brands across Europe. #privatelabel #retail #circana #storebrands https://lnkd.in/eDBswxi8

🚀 A must-read for the weekend!  Whether you’re a retailer, manufacturer, brand expert or marketer, our latest European Demand Signals Category Monitor, reveals the state of play in the world of private labels Vs national brands.   Covering sales of more than 175 fast moving consumer goods (#FMCG) categories and 2,000 product segments across the six largest markets in Europe (for the 12 months to end of February 2024 compared to the previous 12 month period), our report shows how, as pressure on consumer wallets continues, keeping the lid on volume growth, European retailers have joined national brands by increasing the share of promotions for more private labels.   Take a look at the full story as covered by FoodNavigator Europe - Why is the price gap between private labels and national brands narrowing? https://lnkd.in/dQmgx_wq