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Mandelbaum Barrett PC

3,375 followers

1mo

Did you know that filing your trademark early can save your business time and money in the long run? In our latest video, Todd Nosher and Lucian C. Chen 陳樂聖 explain the crucial benefits of early trademark filing. From securing an earlier priority date to uncovering hidden IP assets, their insights are invaluable for startups and established businesses alike. Watch now to learn why protecting your brand should be a top priority! #TrademarkFiling #IntellectualProperty #BusinessStrategy #BrandProtection #StartupAdvice

Transcript

So this this case and frankly probably a, a good fraction of the cases that we work on show the situation that you you tried to avoid and coming to us at a time that's a bit, I don't want to say too late, but it's certainly harder, more time consuming and more costly to fix these issues after the fact. So we always try to suggest to clients, particularly clients that are looking to build new businesses. Is to do a clear and search right away and to try to get your trademark on file, your application on file right away. What's nice about the trademark filing system is that you can file for both a trademark based upon current use and based upon intent to use. So even if you are still in the planning phases of your business, you could file an application and potentially gain the benefit of an earlier priority date. So for that reason, we really encourage all of our clients to file their trademark applications as early as possible. A lot of times companies will think to themselves or their lawyer, who may or may not be an IP lawyer, will say to them, well, do you have any intellectual property? And they say, no, of course we don't. We're just a little company. And but that's actually not true. Every company has a name and that name may be something that you trademark. It's certainly something that they have rights in. And so companies don't realize that they have IP and they may have secrets that they shouldn't let outside the company. They may have things that slogan that could be trademark or some kind of design that could be their trademark. And they also have. Different business practices that they need to kind of nail down and make sure they're done properly and, and all of these are pieces, they're pieces of their IP world that clients often don't realize.

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