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A well-known example of the importance of trademark protection is the case of In-N-Out Burger vs. Smashburger. In-N-Out Burger, a smaller regional chain, took legal action against Smashburger, a larger competitor, alleging trademark infringement over similar menu items. In-N-Out's established trademark rights enabled them to protect their brand identity and prevent consumer confusion. Learn more about why early and robust trademark protection is crucial for smaller companies in our latest video with Todd Nosher and Lucian C. Chen 陳樂聖. #Trademarks #IntellectualProperty #SmallBusiness #BrandProtection

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