MANGO’s Post

"This initiative reflects our continued commitment to innovation and being on the cutting edge in the fashion world," says Jordi Alex, Chief Information Technology Officer at Mango. "Artificial intelligence is a technological revolution that presents great opportunities that should act as a co-pilot to extend the capabilities of our employees and further amplify our creativity. Because technology will either make us more human or it won't," he adds.” 🌟As a traditional fashion designer, integrating AI into my workflow has been transformative. AI has not only streamlined my work, allowing me to focus more on innovation, but it has also significantly expanded my creative potential. With AI tools, I can explore endless design possibilities, make data-driven decisions, and bring intricate concepts to life more efficiently than ever before. 🌟Congratulations MANGO for leading well, and evolving along with tech and AI #FashionTech #AIDesign #Innovation #FashionIndustry #CreativePotential #AIInFashion

Aha! MANGO’s use of #GenAI in a marketing campaign ((including an AI-generated fashion model) is an interesting case for the EU #AIAct and especially its #transparency requirements under article 50. First, I believe that such #synthetic image should comply (in the future) with art. 50 (2) AI Act by being ‘marked’ in, at least, a machine-readable format. However, it is unclear under the AI Act whether invisible, machine readable (water)marking will suffice, or whether visible marking should also be implemented. After all, art. 50 (5) AI Act adds that such marking should be “clear and distinguishable” to the natural persons concerned. In addition, the actual beneficiary of this transparency requirement is unclear, especially when taking into account the lack of interoperability between marking solutions and detection tools developed by separate #GenAI-providers. Should only parties that have the ability to develop or acquire (several) detection tools be able to detect content as artificially generated or manipulated? Or should all possible stakeholders be able to do so (e.g. including the teens being targeted by this campaign)? If yes, how can this be put into practice effectively? Second, I believe that it is not straightforward to apply the definition of deep fake in the AI Act (art. 3 (60) AI Act) on this type of images which would lead to the art. 50 (4) AI Act disclosure requirement to be applicable. More specifically, in order to be considered a deep fake, it is required that the AI-generated content “resembles existing persons”. However, as I understand, the girl/model we see, is entirely AI-generated and was not based on a real, existing model. At the same time, it is argued in an article in De Standaard that there are “at least 10 girls in the world that look like this model”. [https://lnkd.in/eHw9Uywu] So how far should the provider and/or deployer of such GenAI-system then have to go to ascertain whether or not the synthetic models may resemble a possibly existing person (regardless of personal image rights)? Does ‘resemble’ imply identicality or similarity? Third, art. 50 (4) entails a moderation of the disclosure obligation if the deep fake content forms part of an evidently creative work. If applicable, the disclosure of the artificial origin only needs to happen in “an appropriate manner that does not hamper the display or enjoyment of the work”. Arguably, this type of image can be considered a creative work, allowing to apply the moderated disclosure obligation, while it could be good practice/desirable to clearly and unambiguously inform consumers and other market actors about the deep fake nature of the model. I identify and discuss these questions and comments (and many others) further in an article commentary of Article 50 AI Act. Draft available on SSRN: https://lnkd.in/ew9pAAZH. Happy to exchange thoughts!

Does AI have a place in fashion and art? Excited to share our latest creation, a collaborative piece with an AI artist from our recent shoot in Bangkok! 📸 It's a journey of discovery, one that's long and endlessly intriguing. I'm driven by the desire to push boundaries, exploring new avenues of collaboration and content creation. I'm fascinated by the idea of blending the real world with the digital realm, seamlessly integrating AI enhancements into our photography process. It's about embracing innovation while staying true to the essence of fashion storytelling. As a stylist, I thrive on experimentation. Stopping at a comfortable level of stylization simply isn't in my nature. I'm always pushing forward, driven by the belief that true growth comes from stepping outside of our comfort zones. For me, it's about embracing imperfection, learning from mistakes, and ultimately forging my own path in the world of art and fashion. What do you think is the future of fashion? Do you see AI as a threat of or a tool for creativity? #FashionMeetsAI #ArtisticInnovation #FashionStyling #AIinFashion #CreativeExperimentation #fashiondesign #fashion

NewArc.ai is featured in The Interline’s first ever report on artificial intelligence in fashion! 🔥 We’re incredibly proud to be sharing our perspective on the impact and influence of AI in fashion design in such a definitive industry report! 💡 Sneak Peek: 1️⃣ Learn more about NewArc.ai: what exactly we do, what’s our mission and how designers across the world are using our software regularly 2️⃣ Read the interview with our founder Ivan Volchenskov for insights on how AI helps speed up creative workflows in the fashion industry while also making it more sustainable 3️⃣ Check out some samples of designs generated by our most loyal adepts – kudos to Ilinca, Bryan and Erica for your contributions! Need more reasons to check out the report? It’s absolutely PACKED  with exclusive editorials, market analysis, and more, offering a deep dive into the impact of AI in fashion for years to come. 📥 Get Your Free Copy Today! The report is available for download, completely free and un-gated – link in the comments!  #NewarcAI #InterlineAIReport #InterlineReport #AIinFashion #FashionTech

🔥 “Since we spoke about #AI last year things have evolved rapidly. Today its potential is met with both excitement and fear. But everyone agrees, this moment is an #inflexion point.” With these words, Imran Amed kicked off the #BoFProfessional Technology Summit two weeks ago. #AI in fashion #design has been a notoriously controversial topic. While some designers excitedly started testing the numerous tools on the market, others fear for the implications on their job or simply refuse to let technology influence their creative process 🙅♀️ Specialised #LIM (Large Image Models) platforms like Refabric and Raspberry AI are trained on brands’ own product data and turn designers’ ideas, sketches or prompts instantly into designs. These solutions reduce the time spent on the process, allowing designers to spend more time on what they love 🫶: creating.  athena studio takes over from there: we turn each created design instantly into a set of concrete samples that meet brands' financial and sustainability goals. What are your thoughts on #fashion design meets #data? #bof #TechSummit #fashion #fashiontech

Honored to be mentioned in this years AI fashion report by The Interline Special thanks to the team at NewArc.ai for shaking things up in this industry. Interesting read. I will link the free report in the comment section below. #ai #aifashion #footwear #aifootwear

So I’ve been reading a lot about all the big name, new tech buzzwords, especially generative AI. And it just got me thinking about what it means for fashion & design. I know there are lots of controversies about AI coming to steal everybody’s job. But what if we saw it as a tool that helps enhances the creativity of designers. Rather than shutting it down completely. Because apparently from my little research, AI can actually help with the creation of new designs. It can also help tailor clothing designs according to each individual’s style preferences. And as someone who sometimes spends a lot of time coming up with new design ideas. Seeing that AI can help hasten up the brainstorming process, by suggesting new design concepts is no small feat. It can even help predict clothing trends that have potential or are commercially viable. Imagine clothes that fit perfectly and reflect your unique personality. It’s really amazing if you ask me. And I think it can be a powerful tool for designers and not a replacement. What do you think? #fashiontech #generativeAI #futureoffashion

🕶️♨️ Behind the Scenes of one of our projects, Fashion AI Creation 🤖🧵 ⚜️This example demonstrates how computer vision technology can instantly change clothing styles, leading to various sustainable fashion use cases♻️, e-commerce and marketing applications. Internal focus group split into two camps:  1️⃣ 🔹Generated images should preserve the original image's details, poses, and figures. [Will share soon] 2️⃣ 🔸Original images might be modified according to the chosen style to follow style-related guidelines better. [The one on video] ⁉️ Which approach do you think is preferable as default behaviour from your perspective? Arslan Javed Artur Mamedov Muhammad Khalid Youssef Youssef Michael Chalhoub Volodymyr Kurbatov #GenerativeFashion #AI #branding #marketing #DigitalFashion

Will AI revolutionize the fashion world? 🤔 Reading these news leaves you impressed with the innovations already here, seemingly poised to reshape an inherently conservative industry. I'd like to highlight several points: 1️⃣ AI in Creative Processes: The entry of AI into the creative realm undoubtedly has the potential to enhance processes or simplify them through visuals, reducing the need for prototypes. However, replacing the prototyping phase, especially in a sector where the physical aspect is crucial, remains challenging. Not all materials react the same way, and AI hasn't mastered this yet. 2️⃣ AI in Production Processes: It's surprising that few are addressing the significant challenge, in my view, in this industry—how to streamline, make profitable, and create small, high-quality production models. The real challenge, in my opinion, lies in proposing new, technologically advanced production models. 3️⃣ AI in Experiences: This is where I believe AI has the most potential—creating different, digital experiences with multiple possibilities. 4️⃣ Humanizing Progress: Amidst all these advancements, let's not forget the most critical challenge: having technology but also emphasizing human interaction. In an increasingly technological world, genuine luxury will be personalized service, something no AI can replace. What do you think? I'm all ears! #fashion #fashionbusiness #luxury #luxurybusiness #recordar #recordarbarcelona