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Do you remember this iconic Heineken ad? It's a prime example of how Heineken became the world's largest beer brand. 🍺 Their strategy was straightforward. They harnessed the power of classical conditioning. 💥 What is classical conditioning? It’s the process of linking your brand with positive experiences and emotions. ⚡ Ivan Pavlov first demonstrated this concept in the 19th century. 💡 In his experiments, Pavlov noticed that dogs salivated in response to the sound of a bell when it was repeatedly paired with the presentation of food. This discovery laid the foundation for how we learn through association. It's a principle widely used in marketing psychology today. 🤯 By consistently associating Heineken with good times, they've created a lasting impression. So, the next time you crack open a cold one, consider the psychology behind that choice. 🍻

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