Mansmith and Fielders’ Post

🌟 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁🌟 In today's competitive landscape, effective Key Account Management (KAM) is essential for building and maintaining long-term client relationships. Here are some key takeaways from a recent blog on this topic: 🔑 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 Understanding and adapting to the unique needs of each client is crucial. Tailoring your approach not only enhances client satisfaction but also strengthens your partnership. 💡𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲 𝗮 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 Encourage innovative thinking within your team. Bringing fresh ideas to your clients can set you apart and demonstrate your commitment to their success. 🤝 𝗘𝘃𝗼𝗹𝘃𝗲 𝗳𝗿𝗼𝗺 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿 𝘁𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 Transitioning from a mere vendor to a trusted advisor is vital. By positioning yourself as a strategic partner, you can significantly enhance the value you provide and foster long-lasting relationships. Want to dive deeper into these practices? Read more on The KAM Coach (https://bit.ly/3TKMqCw) Let’s connect and share insights on elevating our KAM strategies! 💬 #KeyAccountManagement #ClientRelationships #BusinessStrategy #Innovation #CustomerSuccess

How do you identify and capitalize on opportunities to grow your key accounts? A well-planned strategic account management plan can maximize value for both you and your clients. In this toolkit from RAIN Group, we share resources to help you develop and refine your account plan: https://hubs.li/Q033ypHK0 #B2BSales #SalesSkills #SalesSuccess

I'm excited to finish the course “Key Account Management”. In order to grow and expand, a company must protect its most important asset, its base of loyal customers. Some of these customers require special attention in order to retain them and acquire more business. This course shows how we can determine who our key customers are, and a strategy for managing our customers and our organization. #keyaccountmanagement. #customersuccess #keyaccount #customersatisfaction #customerexperience #customersupport

How do you identify and capitalize on opportunities to grow your key accounts?   A well-planned strategic account management plan can maximize value for both you and your clients. In this toolkit from RAIN Group, we share resources to help you develop and refine your account plan: https://hubs.li/Q033cR7x0   #B2BSales #SalesSkills #SalesSuccess

Many gems were spot on regarding your key account to manage. Definitely a skill and knowledge any person should be aware of when managing these level of accounts. Just finished the course “Key Account Management” by Drew Boyd! Check it out: https://lnkd.in/g5N5SrfT #keyaccountmanagement.

Exciting news! I've just published a guide on setting up a successful Key Account Management (KAM) program. If you're looking to elevate your business relationships and drive strategic growth, this post is a must-read . Unlock the Power of Key Account Management In this article, I dive deep into: The critical steps to establish a robust KAM program Strategies for identifying and prioritizing key accounts Tips for developing strong, long-lasting client relationships Learn how to: Align your organization for KAM success Create personalized account plans that deliver results Measure and optimize your KAM efforts Whether you're new to Key Account Management or looking to refine your existing approach, this guide offers valuable insights to help you maximize the potential of your most important client relationships1 . Don't miss out on this opportunity to transform your business strategy. Head over to my blog now and discover how to take your account management to the next level! https://lnkd.in/gUN5rrae

When it comes to growing and protecting revenue in key accounts, your greatest asset lies in the strength of your relationships. And that’s exactly what Dr. Ryan O'Sullivan, Global Account Manager at Introhive, will dive into during his talk at GST XIX: “How Effectively Mapping Relationships is Central to Growing and Protecting Revenue Within Your Key Accounts.” Ryan’s presentation will uncover the pivotal role relationship mapping plays in identifying key stakeholders, strengthening engagement and driving account growth. He’ll walk us through a proven process for relationship mapping—one that’s rooted in real-world success stories and designed to be immediately actionable. In a world where sales is as much about connection as it is about solutions, Ryan’s talk promises to deliver both the strategy and tools you need to elevate your account management approach. I'm looking forward to tomorrow!

How do you identify and capitalize on opportunities to grow your key accounts? A well-planned strategic account management plan can maximize value for both you and your clients. In this toolkit from RAIN Group, we share resources to help you develop and refine your account plan: https://hubs.li/Q033cR7x0 #B2BSales #SalesSkills #SalesSuccess

How do you identify and capitalize on opportunities to grow your key accounts? A well-planned strategic account management plan can maximize value for both you and your clients. In this toolkit from RAIN Group, we share resources to help you develop and refine your account plan: https://hubs.li/Q033cR7x0 #B2BSales #SalesSkills #SalesSuccess

The Seven Deadly Sins of Key Account Management Avoid These Pitfalls and Elevate Your Key Account Management Strategy! # 1. Being Tactical Instead of Strategic Tactical thinking focuses on short-term actions, while strategic thinking aligns with long-term goals. Aim for strategic conversations to build deeper, more valuable relationships with your accounts. # 2. Being Reactive Instead of Proactive Constantly firefighting and reacting to issues diminishes your effectiveness. Stay ahead by anticipating needs and proactively addressing them to provide superior service. # 3. Being Self-Centered Instead of Customer-Centric Focus discussions on your client's goals, challenges, and strategic moves rather than your own sales agenda. This fosters stronger partnerships and mutual success. #4. Not Building Account Plans An account plan acts as a roadmap. Without it, you lack direction and consistency. Invest time in creating thoughtful and proactive plans to guide your actions and story. #5. Using the Wrong Systems Efficient tools are essential. Avoid fragmented systems; instead, use integrated tools that streamline your workflow and make data extraction easy. #6. Not Reporting Value Back Clients don’t think about your product daily. Regularly demonstrate the value your product provides to them and their stakeholders, showing tangible results and future benefits. #7. Assuming Everyone in the Company Understands the Client Internal teams may not have the same client insights as you. Share feedback and knowledge with non-client-facing departments to align product development and design with client needs. #KeyAccountManagement #CustomerSuccess #StrategicPlanning #ProactiveManagement #CustomerCentric #AccountPlanning #IntegratedSystems #ValueReporting #ClientUnderstanding